Managing Scansis in the Digital Age: A Content Analysis of U.S. Public Universities’ Image Repair Strategies on Social Media
Managing Scansis in the Digital Age: A Content Analysis of U.S. Public Universities’ Image Repair Strategies on Social Media
Jingyuan (Jimmy) Kong (M.A. student). “Managing Scansis in the Digital Age: A Content Analysis of U.S. Public Universities' Image Repair Strategies on Social Media,” research abstract to be presented at the International Public Relations Research Conference, Orlando, March.
Abstract: Grounded in the scansis framework and image repair theory, this study employs a mixed-methods approach to systematically examine digital image repair strategies and public reactions in higher education scansis across diverse scenarios. It offers strategic insights and guidance for university crisis communicators and broadens the scope of scansis application
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