From ‘Utter Drivel’ to ‘Engaging’ Content: An Examination of U.S. and U.K. Adults’ Perceptions and Uses of TikTok
From ‘Utter Drivel’ to ‘Engaging’ Content: An Examination of U.S. and U.K. Adults’ Perceptions and Uses of TikTok
Badurak, M., Mustarin, N. Ramirez, F., Booth, H., Hewitt, C., Barclay, A., Jensen, G., & Lance Porter (November 2024). “From ‘Utter Drivel’ to ‘Engaging’ Content: An Examination of U.S. and U.K. Adults’ Perceptions and Uses of TikTok,” paper presented at the annual conference of the National Communication Association, New Orleans.
Abstract: Using survey data from a representative sample of 585 adults from across the U.S. and the U.K., this project examines users’ motivations for either embracing or rejecting TikTok following recent government attempts to ban the platform amid national security and user privacy concerns.
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