Distinguishing Moral Outrage and Empathetic Anger: Advancing the Triadic Appraisal Framework of Situational Crisis Communication Theory
Distinguishing Moral Outrage and Empathetic Anger: Advancing the Triadic Appraisal Framework of Situational Crisis Communication Theory
Rongting Niu (Ph.D. candidate), Nicholas Eng, and Yan Jin. (Forthcoming). "Distinguishing Moral Outrage and Empathetic Anger: Advancing the Triadic Appraisal Framework of Situational Crisis Communication Theory.” Journal of Public Relations Research. Abstract: This study expands the triadic appraisal framework of situational crisis communication theory (SCCT) with a 3 (crisis type: human-error vs. management misconduct vs. scansis) × 2 (organizational information-giving strategy type: instructing vs. adjusting) between-subjects online experiment among U.S. adults (N = 482). Moral outrage and empathetic anger were found distinct forms of third-party anger, driven by different triggers. The adjusting strategy led to significantly lower organizational reputation damage than the instructing strategy in the management misconduct crisis, but not in the human error or scansis crisis. Punishment intentions were found to vary as a function of crisis type and organizational response strategy.
Related Research
-
Preparing Competitive Grant Applications: An Overview for Emerging ScholarsGlen Nowak was one of four invited panelists for an online panel on “Preparing Competitive Grant Applications: An Overview for Emerging Scholars,” sponsored by the COMSHER (AEJMC) Graduate Student Committee, April […]
-
Does Touching a Social Robot Increase Its Persuasive Power? Exploring Social Robots as a New Sales ChannelMark Yi-Cheon Yim, Ja Kyung Seo (Grady Alum), Hye Jin Yoon, “Does Touching a Social Robot Increase Its Persuasive Power? Exploring Social Robots as a New Sales Channel,” to be […]