Communicating the culture through Korean food between authenticity and adaptation

Paper to be presented at the Association for Education in Journalism and Mass Communication Annual Conference, Aug. 6-9, 2020. *This paper won the third-place top student paper award, Minorities and Communication Division, AEJMC

Abstract: This study explores how Korean restaurants in the States promote their businesses by using the Circuit of Culture as a theoretical framework. Five elements in the Circuit, representation, production, consumption, identity, and regulation, provided a contextual understanding of how Korean food is communicated at a local level. In-depth interviews with 10 small business Korean restaurant owners in the U.S., the study highlighted the discrepancy in perception, knowledge and access to resources in promoting their businesses.

Solyee Kim 

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