Balancing Legal and Reputational Approaches in Ethical Crisis Management: A Case Study on The Walt Disney Company

Balancing Legal and Reputational Approaches in Ethical Crisis Management: A Case Study on The Walt Disney Company

Mason Brock (undergraduate student). “Balancing Legal and Reputational Approaches in Ethical Crisis Management: A Case Study on The Walt Disney Company.” International Public Relations Research Conference, March 6-8, 2025, Orlando, FL.

Abstract: This research examines the balance between legal and reputational approaches in ethical crisis management. Using a case study approach to analyze Disney’s response to a recent organizational crisis, it highlights the importance of selecting ethical principles that align with stakeholder expectations to guide decision-making in situations involving moral outrage.

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