AI-Driven Transformation of Advertising and PR: From Planning to Ethics

Jooyoung Kim, et al. (2024). AI-Driven Transformation of Advertising and PR: From Planning to Ethics. ePress

Overview: This book, supported by the Korea Press Foundation and published by the Korean Association of Advertising and PR, serves as a comprehensive guide to the evolving landscape of AI-driven advertising and public relations. Organized into nine chapters across three parts, it addresses AI's impact on consumers, the transformation of advertising and PR processes, and essential legal and ethical considerations. Authored by several experts in the field, this resource is designed to equip professionals with the insights and strategies needed to navigate and adapt to these AI-driven advancements.

Jooyoung Kim

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