“360° journalism and empathy: psychological processes and communication outcomes.”

Ivanka Pjesivac & Sun Joo (Grace) Ahn (2024). “360° journalism and empathy: psychological processes and communication outcomes.” Journalism and immersive media challenges and opportunities [Special issue]. Journalism and Media, 5, 1007-1022.

Abstract: This study (N = 199) examined the impact of a 360◦ news coverage of the Iraqi war on cognitive and emotional empathy, and the mechanisms through which an audience’s empathic responses are enhanced, as well as the role of empathy in impacting perceptions of news credibility. We build on earlier studies on immersive journalism to provide a nuanced investigation on different dimensions of empathy and their impact on perceptions of news credibility. The findings demonstrated that, when compared to online news, 360◦ news led to greater spatial presence, cognitive and positive emotional empathy, as well as higher levels of perceived news credibility. Spatial presence mediated the relationship between news modality and empathy, while the impact of 360◦ news on empathy was contingent upon individual differences in dispositional empathy. The results are discussed in the context of immersive journalism theory and practice.