Re-imagining Communications lecture features chairman of APCO North America
The University of Georgia's Grady College of Journalism and Mass Communication announces a Kennedy Symposium lecture featuring Nelson Fernandez, chair of APCO North America and managing director of its New York office.
The Fernandez lecture takes place March 17, 2015, at 5:30 p.m. in the Zell B. Miller Learning Center, room 171. It is free and open to the public.
Fernandez's presentation, “Re-Imagining Communications for the Future: Opportunities and Pitfalls,” will discuss the changing landscape of communications and the convergence of public relations and advertising. Fernandez will also touch on his experience helping to manage one of the largest independently-owned communication and public affairs firms in the world.
APCO Worldwide, founded in 1984, is a global consulting firm headquartered in Washington, D.C. and specializing in corporate, public affairs and strategic communications. Fernandez has worked at APCO for more than ten years as the managing director of its New York office. In December 2014, he was named chairman of the North America operations. His areas of focus at APCO include issue management, corporate positioning, thought leadership, stakeholder engagement, CSR planning and strategic planning. He also helps direct new business development.
Prior to APCO, Fernandez worked for 12 years at Burson-Marsteller, where he worked for both the North America and Latin America regions in the healthcare, public affairs and corporate practices.
Fernandez has a master's degree in public affairs from Princeton University and a bachelor's degree in English, summa cum laude, from Amherst College. He is fluent in Spanish.
This lecture was originally to be led by Margery Kraus who had a last-minute scheduling conflict.
Date: March 9, 2015Author: Sarah Freeman, freemans@uga.edu
Contact: Karen Russell, karenm@uga.edu