#ProfilesOfTenacity: Alaina Booth
What would people be surprised to know about you?
Believe it or not, people that don’t know me are really surprised when I tell them that I’m in school. I never talk about it because I’m always shooting or editing videos for my company, and I travel so often (shoutout only Tuesday and Thursday classes) that people don’t really ever see me posting about school.
Where is your favorite place on campus and why?
I have a little personal office space for my business in the Entrepreneurship building in Studio 225. It’s such a vibe.
Why did you choose Grady and your course of study?
When I thought about answering this question, I realized it was never really a choice for me. I knew I belonged in Grady, and I didn’t really think about applying to any other school. Throughout high school, I knew I wanted to do something creative, and I started making videos of my life throughout my senior year. When I got to UGA, I started out as an advertising major, but ultimately the world of entertainment excited me more. I’ve always been making things into stories, and I’m a huge dreamer, and being EMST just makes so much sense. I remember sitting in the intro class for EMST and one of the slides on the board saying, “Move to LA” and I just knew these were my people and this was my program.
What are you passionate about?
I’m passionate about telling honest stories and I want that to be my line of work, but nothing makes me more excited than connecting with people on an emotional level through video. Outside of this, I am really passionate about encouraging people that they can do it – whatever it is they want to do. I want to be the person people feel safe talking about their dreams with, and throughout my career, I want encouragement and inspiration to be a common thread.
What is the best piece of advice you’ve received from an instructor, mentor or family member?
My favorite piece of advice is “Do what you can with what you have and who you know” and I love it because I think people get really overwhelmed that they need to be making HUGE things with expensive gear and amazing taste as soon as they start, but really that’s just not how you learn. And it’s way too much pressure to put on yourself. You just have to start, and you have to let go of what other people will think about your work when you’re starting out. When people ask me how I’ve built such an extensive portfolio, I tell them I literally just started! I kept saying yes to things I thought I wasn’t ready for and showing up to them like I knew exactly what I was doing. People believed me, and then eventually, I believed me too!
What is an example of a time you used your studies and skills in a real-world experience?
This past summer I spent two months in Los Angeles. Throughout the summer I got an internship, worked on a couple freelance projects, continued to run my business remotely and finally, had the opportunity to be a production assistant on a huge documentary shoot. Throughout the summer, I drew knowledge from every single course I’ve taken in the EMST program, and I was so grateful for my education that I sent Dr. Hamilton an email thanking him. I knew how to give proper script coverage because of my writing for digital media class. I could properly set up a C-stand because of production basics, and I could create really awesome pitch decks thanks to the producing for the screen class. It was a very rewarding summer to see how much my education is really showing up in my future career path, and I’m really grateful for the foundation Grady has laid for me.
What are you planning to do after graduation?
Well, I love Los Angeles, so the plan is to move there and start working. I really like pretty much everything, so I’m open to following the path that excites me most. I’m particularly interested in producing, because I’m definitely a sales-minded person and will pitch in front of people all day long. I like unscripted, because I like watching the story unfold itself rather than trying to control all the aspects of it. Lately, I’m also considering marketing, because I’ve realized I approach the majority of my work with thinking “how can we make people feel an emotional connection to this piece of work?” Before I move to Los Angeles, though, I might take a year or so to travel and live in different parts of the country. I think as a media creator, the more life experience you have, the better creator you will be. So, I could call it “taking a gap year” but in reality, it’s an investment in myself as a creative person. Who knows where I’ll be in a year — I just know it won’t be boring.
What is your favorite app or social media channel and why?
Easily Instagram. I think it’s mind-blowing that one day in like 30 years, my kids will be able to scroll down and see pictures that I posted when I was 20 years old. I mean how cool is it that we all have an internet record of our lives? If I think about it too much, I will get emotional.
Who is your professional hero?
It might seem kind of random, but Sophia Amoruso, the founder of Nasty Gal and GIRLBOSS. It’s not really what she does as a profession that I look up to, but rather how she does it and how she conducts herself as a professional. She just shows up 100% unapologetically. She uses humor and realness to connect with people, and she’s not shy about her failures. She’s bold, genuine and she just makes people feel like they can do anything they want. I love that. Even though my career looks different from hers, I want to show up similarly in professional spaces.
What has been your proudest moment in the past year?
Rather than one specific moment, I’m really proud of myself for moving to L.A. alone. It wasn’t easy at first and it took a minute to adjust, but I’m really proud that I believed in myself and trusted myself to take the leap. It was the most life-giving summer I have ever experienced. So, I think rather than one singular moment, it’s all the little moments I had driving on I-10 (or I guess, sitting in traffic on I-10) that I was like “oh wait, I’m really living my dream!”Date: October 21, 2021
Editor: Megan Mittelhammer, Megan.Mittelhammer@uga.edu