This summer, a total of 52 campers from eight U.S. states and Puerto Rico traveled to Grady College to attend Summer Media Academies in Advertising and Public Relations (AdPR), Journalism and Entertainment and Media Studies (EMST).
The weeklong camps were run in partnership with the University of Georgia Summer Academy program and introduced students between the ages of 13-17 to the tools they need to become multi-skilled professionals in their desired fields.
“We were excited to return to hosting in-person camps this year,” said Stephanie Moreno (ABJ ‘06, MA ‘20), scholastic outreach coordinator at Grady College. “Participants explored our majors and learned about the variety of career paths available in the media industry. They also got a glimpse of what life is like on a college campus.”
The AdPR camp was instructed by Tom Cullen (MA ‘18, MFA ‘21), a lecturer in the AdPR Department, and Cameron Shook (AB ’22), who graduated in May with a degree in Public Relations. They taught students how to become creative problem solvers, writers, decision-makers and persuasive communicators within traditional and new media.
Participants studied ways to reach target audiences and effectively communicate messages to the general public. They visited Jackson Spalding Public Relations and Marketing Agency to gain a sneak peak at life working for an agency, listened to guest lecturers, and designed an integrated campaign for a local non-profit organization, Project Safe. The camp ran from June 13-17.
“I highly recommend this summer camp,” said high school student MC O’Brien. “This camp not only teaches you the basics of AdPR but also life necessities and qualities about how to approach problems.”
Likewise, participants in the Journalism camp studied the art of interviewing, multimedia reporting, writing, editing, producing and social media storytelling. Instructors were Joe Dennis (MA ‘07, PhD ‘16), co-chair of the mass communications department and associate professor of mass communications at Piedmont University, and Heaven Jobe, a Journalism master’s student at Grady College.
The participants were also introduced to principles in visual journalism with a session led by Akili Ramsess, executive director of the National Press Photographers Association, headquartered at Grady College. They took a visit to The Red & Black independent student newspaper, where they caught a snapshot of a working newsroom. Throughout the week, they listened to guest lecturers, wrote articles and produced a news website, Rockstarwriters.blog. The Journalism camp also ran from June 13-17.
Ten days later, from June 27-July 1, a new group gathered for EMST camp led by Jeffrey Duncan, a third-year Ph.D. student focusing on entertainment media law, and Kimberlee Smith, a master’s student. EMST camp taught students interested in careers in film, television, radio, online, mobile and other new media industries valuable content production skills, from screenwriting to digital editing.
Over the course of the week, the campers listened to guest lectures led by professionals in the field. A highlight was a screening of a short film and discussion with director Booker T. Mattison, an assistant professor in EMST. They also made short films, wrote scripts or designed posters for their portfolios.
“I really love how we get hands-on presentations,” said Psalm Arias, a high school student who recently moved to Watkinsville, Georgia, from the Philippines. “Before this camp, I didn’t have a huge interest in filming. When I saw how cameras work and how lighting works, It got me very interested in it.”
“This camp has given me more options and allowed me to see more spaces that I have to go into,” added Kristina Buckley, a high school student from Buford, Georgia.
A showcase of projects is available at summermediaacademy.wordpress.com. Below is a slideshow of images taken during all three of Grady’s summer camps. For more images, visit Grady’s Flickr account.
Information about 2022 Summer Media Academy opportunities will be available in late fall at grady.uga.edu/apply/high-school-discovery and www.georgiacenter.uga.edu/youth/summer-academy.