Recent graduate Olamide Ogunjobi (AB ’20) was recently named one of the American Advertising Federation’s (AAF) Most Promising Multicultural Students. She and about 50 other students from across the country participated in the program’s virtual session in late January.
“Ola is one of the most hard-working, deserving honorees I have ever had the pleasure of working with,” said Kirsten Strausbaugh, senior lecturer in advertising.
The AAF connects the best multicultural college seniors and young graduates with the advertising industry. This year’s virtual program provided students with networking opportunities and personal brand coaching. The AAF hopes to help ad agencies recruit new talent and properly reflect today’s diverse society.
“It’s a challenging climate for advertisers and their clients currently, with budget cuts, layoffs, businesses closing and all of the uncertainty surrounding us,” Strausbaugh said. “Participating in this program will give Ola the exposure she needs to active, healthy ad agencies who are in a position to recruit and hire top entry-level talent.”
Ogunjobi graduated in May 2020 with degrees in advertising and economics. The COVID-19 pandemic has allowed her to branch out and try new roles in UX design and public relations.
“Trying new things helped me figure out what was the perfect fit for me. I’ve now found the right role for me in operations at an ad agency,” Ogunjobi said, who currently works for Porter Novelli.
While a student, Ogunjobi participated in Ad Club and Grady’s Ph.D. Media Collective. These clubs gave her insight into how real-world ad agencies worked, and she heard from both experts and interns about things they wished they knew before jump starting their careers.
The AAF program taught Ogunjobi how to be more confident in her craft, she said. The program’s creative workshops inspired her to change how she presents her work.
“The recognition meant a lot, especially since I’ve known amazing people that were a part of the program,” Ogunjobi said. “It means even more to be in community with a lot of amazing groups of individuals.”
April 6, 2021 Author:
Megan Mittelhammer, Megan.Mittelhammer@uga.edu