health promotion Archive
How Emotional Appeals in Health Promotion Messages and User-generated Comments Impact COVID-19 Vaccination Intention: The Mediating Role of Psychological Reactance
Abstract: To close existing research gap and combat vaccine hesitancy among young adults, we conduct this study to integrate psychological reactance theory to better understand the effectiveness of three emerging […]
Virtual exemplars in health promotion campaigns: Heightening perceived risk and involvement to reduce soft drink consumption in young adults.
Abstract: Virtual simulations allow individuals to concretely view future negative health consequences of present dietary choices. Integrating exemplification theory with risk communication research, the effect of using virtual simulations to […]