Jooyoung Kim named director of Cox International Center

Jooyoung Kim, the Dan Magill Georgia Athletic Association Professor in Sports Communication, has been named director of the James M. Cox Jr. Center for International Mass Communication Training and Research.

Tudor Vlad, the current Cox International Center director, will assume a new role as executive director. Vlad has led dozens of international training missions and welcomed hundreds of visiting journalists from around the world to UGA over many years of service to the college.

“Dr. Kim brings a highly successful international program, the Business and Public Communication Fellows Program, under the Cox International Center, marshalling the college’s international training center and its resources,” said Charles N. Davis, dean of the Grady College of Journalism and Mass Communication. “I’m excited to see the Cox Center continue enriching media operations around the world through its training and international research.”

Kim is grateful for the opportunity to work with the Cox Center and continue its mission.

“Through interdisciplinary collaborations with Grady faculty and other excellent units at UGA as well as external experts and organizations worldwide, I hope to continue to build the Cox Center as a global hub for mass communication knowledge production and training,” Kim said.

Kim is the founder and director the Business and Public Communication Fellows Program, a program inviting experienced communication professionals from different countries to study for one year at Grady College. The program, founded in 2010, operates in conjunction with the Cox International Center and has graduated more than 100 students.

“Now under the Cox International Center, the program will flourish even more by attracting international scholars in a wide range of disciplines related to mass communication,” Kim said.

Kim is a professor of advertising and specializes in research on the roles of advertising in branding context and perception. His research also examines advertising and brand communication in the sports context. Kim also directs the Advertising and Branding Insights Studio at UGA to facilitate interdisciplinary collaborations that focus on research-driven insights in advertising and branding using various scientific approaches. Kim serves as editor-in-chief of the Journal of Interactive Advertising and was secretary last year of the American Academy of Advertising, an organization dedicated to advertising science and research. He is the co-founder and current vice president of the Korean American Faculty Association at UGA, an organization committed to increasing the visibility of its members and mentoring the Korean and Korean American students on campus.

The James M. Cox Jr. Center for International Mass Communication Training and Research began operations in 1985 and is dedicated to conducting media training programs involving countries all over the world, and conducting and publishing research reports on a variety of topics related to the practice of journalism around the world.

Among the activities in the past year that the Cox Center has directed are the development of a series of civic and media management courses for the African Civic Engagement Academy and hosting a group of 21 journalists from the country Georgia for training in digital media.

The Cox Center is named for the late James M. Cox, Jr., chairman of the board of Cox Enterprises and a major figure in the communications industry in the United States in the twentieth century.

Editor’s Note: For more information, please read this April 2022 profile about Jooyoung Kim.