The University of Georgia’s Grady College of Journalism and Mass Communication will host the international conferenceMedia and the Public Sphere: Empowered Audiences in the Digital Age Oct. 20-22, 2016.
“We look forward to welcoming to Grady some of the nation’s leading experts on media analytics.” – Ann Hollifield, Thomas C. Dowden Professor
“We look forward to welcoming to Grady some of the nation’s leading experts on media analytics,” said Ann Hollifield, Thomas C. Dowden Professor in Media Research at Grady College. “Our panelists will be discussing the challenges of understanding audiences and advertisers in this digital age and how that impacts media content decisions, audiences and the media’s role in the public sphere.
Scholars from UGA, the National University of Political Studies and Public Administration in Romania, the University of Florida, University of Tennessee and the University of Wisconsin-Madison, among others, will present papers and discuss their research. “The focus of the discussions will be the media’s changing role in society in an era when technologies enable audiences to choose, produce or avoid media as they wish,” Hollifield said.
The James M. Cox Jr. Center for International Mass Communication Training and Research—an outreach unit of the Grady College—partnered with the Institute of Communication at University Lyon 2, France, and the Center for Communication Research at the National University for Political Studies and Public Administration, Bucharest, Romania, in organizing the conference. It will be the sixth annual conference on the topic of Media and the Public Sphere.
Tom and Wendy Dowden
This year’s conference honors Thomas C. Dowden, a Grady College and UGA alumnus (ABJ ‘62; MA ‘64 in political science) and a pioneer in the cable industry. Dowden has been a generous supporter of the college, and has been committed to the development of the graduate Media Industry Research program, with its focus on audience research and media innovation.
The conference opens Thursday, Oct. 20 with a panel discussion on Media Analytics and the Future of Media and the Public Sphere. It starts at 5:30 p.m. in the Peyton Anderson Forum and will be followed by a reception.
This conference schedule also includes:
Friday, Oct. 21
• 9:30-10:45 a.m. Paper presentation session on Media in Public Settings
• 11 a.m. -12:15 p.m. Panel: Analytics and the Future of Advertising in a Digital World
• 1:15-2:30 p.m. Panel: Media Data and its Impact on News Decisions and Journalism
• 2:45-4:00 p.m.: Paper presentation session on Media and Digital Development
• 4:15-5:30 p.m. Paper presentation session on Media and Political Discourse
Saturday, Oct. 22
• 9-10:15 a.m. Paper presentation sessions on Communication Issues in International Settings and Communication and Economics
• 10:30-11:45 a.m. Paper presentation sessions on Social Media and User Effects and Digital Media and Identity
Grady College hosted Media and the Public Sphere: Examining the Challenges in the New Communication Landscape in 2013.