Grady AdPR first to partner with Moxie on N>GEN education initiative

Moxie, a digitally driven agency with full-service capabilities, formally announced the launching of its new education initiative, N>GEN. Through this groundbreaking program, discipline leads at Moxie will be working in partnership with universities to help them develop and deliver diversified curricula that move in step with our ever-evolving digital world. In addition to on-site workshops, N>GEN's offerings include professor training days, career fairs, collaborative research projects and more.

While still in its infancy, N>GEN is already enjoying resounding success with its first partner, the University of Georgia (UGA) Department of Advertising and Public Relations (Grady AdPR). During an inaugural workshop on Sept. 26 at UGA's Grady College of Journalism and Mass Communication, Moxie led a hands-on content strategy boot camp designed especially for AdPR seniors and graduate students. Participants worked in teams to explore, develop and present their recommendations for a speculative project. Moxie representatives then critiqued the presentations and provided key feedback, insights and suggestions.

“We were extremely excited to offer our students this unique opportunity to learn from Moxie's digital experts,” shared Karen King, professor of advertising at the Grady College. “The chance to create and present a strategic solution to a real-world challenge — and then to receive on-the-spot feedback from agency leaders — was an invaluable experience for them.”

This was just the first in a series of workshops that N>GEN and Grady AdPR will be conducting together.

“We are extremely pleased to be partnering with Moxie,” commented Tom Reichert, head of Grady AdPR. “Who better to help educate our students than one of the leading digital agencies in the Southeast?”

Suzy Deering, CEO of Moxie and a Grady College Board of Trust member, is equally passionate about the program. “N>GEN has the potential to transform the way educators are looking at developing their curricula,” she stated. “And what we're doing with UGA is just the beginning. We're working to bring N>GEN to every level of education — from elementary students to university scholars,” she added. “Our goal is to team up with two to three new partners by the middle of next year.”

About Moxie (www.MoxieUSA.com)
Moxie is a digitally centered, full-service agency that expertly leverages the value of data, creativity and technology to help our clients grow. We push the boundaries of what's possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has nearly 600 talented employees in Atlanta, Columbus, Los Angeles, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis network — Moxie is able to quickly leverage cross-company areas of enterprise, talent, experience, resources and tools. Moxie's client roster includes Verizon Wireless, Verizon FiOS, The Coca-Cola Company, 20th Century Fox, Georgia-Pacific, Chick-fil-A, Nike, Nationwide Insurance, UPS, Ainsworth Pet Nutrition, South Beach Diet and Cisco Systems.

Date: November 11, 2014
Author:  Jessica Carruth, jessica.carruth@moxieusa.com, 470-225-3341
Contact:  Tom Reichert, reichert@uga.edu; Karen King, kwking@uga.edu