FCB Health executive to speak about healthcare advertising

Rich Levy, EVP/Chief Creative Officer of FCB Health, will talk share his insights about why “Healthcare advertising doesn't have to suck” on Nov. 19 from 12:20 to 1:10 p.m. in MLC 102.

Rich Levy is responsible for engineering and maintaining creative excellence for all FCB Health brands. Rich brings over 25 years of experience in advertising, branding, integrated communications and event marketing. He has worked on many products in numerous therapeutic categories for Pfizer, Boehringer Ingelheim, Merck, Johnson & Johnson, Novartis, BMS, GSK, TEVA and many others.

His healthcare work has been honored with medical industry awards from the Effies, Rx Club, MM&M Awards and the Manny Awards. Recently, MM&M Magazine named his agency's Spiriva 'Elephant' campaign one of the 10 Best DTC campaigns ever created.

His consumer work has won Clios, One Show Awards, and Effies. His work for Canon is part of the permanent collection of the New York Museum of Modern Art. His “Can You Hear Me Now?” Verizon Wireless campaign slogan was inducted into the Advertising Walk of Fame in 2002.

Levy's talk is sponsored by the AdPR Department of Grady College.

You can follow Rich on twitter @richlevydfcb or via his blog at richlevydfcb.com.

Date: November 14, 2014
Author:  Katelyn Lewis, klewis@uga.edu