About: Dr. Strausbaugh teaches advertising message strategy, campaigns, and graphic communications. Service areas include acting as Faculty Advisor to the UGA AdClub.
Ph.D., Mass Communication, University of Florida
M.A., Mass Communication, University of Florida
B.S., Advertising, University of Florida
Research Interests and Activities
Dr. Strausbaugh’s principal focus is on strategic planning, with a heavy emphasis on branding. She has developed an instrument for the measurement of brand personality, has had papers published in the Proceedings of the American Academy of Advertising Conferences and also serves as a full-service integrated marketing communications consultant.
Dr. Strausbaugh teaches Advertising Message Strategy, Advanced Portfolio, Graphic Communication, and Advertising Campaigns. She serves as faculty advisor to the UGA AdClub, the student-run ad agency Hooper Sanford Baldwin Thomas, and the design house Studio120. Her instructional activities, in conjunction with these student-run organizations, are designed to promote advertising as a major and to provide students with exposure to professionals and issues in the field. Additionally, she coordinates and serves as faculty escort for the AdClub’s annual New York Agency Tour.
Dr. Strausbaugh spent several years as an Account Manager at Yellow Shoes Advertising on the Disney Cruise Line and Disney’s Fairy Tale Weddings and Honeymoons accounts at Walt Disney Theme Parks and Resorts. Also prior to joining the Grady College, she served as Assistant Professor at the University of Alabama’s College of Communication, teaching Advertising Management and Mass Communication Research Techniques. She also spent time in the field of direct marketing as an Account Manager for National List Council in Orlando, Florida.