Landau

About: Neil Landau is an award-winning screenwriter, producer, author and screenwriting professor.

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Education

Master of Fine Arts, Screenwriting, University of Georgia
Bachelor of Arts, Film/Television, University of California, Los Angeles

Teaching Specialties

Landau served as an assistant dean at UCLA School of Theater, Film & Television and co-director of UCLA’s MFA Screenwriting Program for many years. This Fall, he’ll be the founding Director of Screenwriting in the new MFA Film & Television Program at the University of Georgia.

Experience

Landau’s screen credits include the cult teen comedy Don’t Tell Mom the Babysitter’s Dead; Melrose Place, The Magnificent Seven, Doogie Howser, M.D., The Secret World of Alex Mack, Twice in a Lifetime, MTV’s Undressed. His animated movie projects include Tad: The Lost Explorer (aka Las Adventuras de Tadeo Jones) for which he earned a Spanish Academy “Goya” Award and Cinema Writers’ Circle Award for Best Adapted Screenplay (2014); Tad2 (Tadeo Jones and the Secret of King Midas), from Paramount, premiered in August, 2017 (once again to record box office). Neil is working on the Tad #3 for a 2022 release by Paramount. He also co-wrote the animated feature Capture the Flag (also for Paramount); and the animated movie, Sheep & Wolves, for Wizart Animation (The Snow Queen), 2017 release. He’s currently Head Writer and Co-Executive Producer on the new animated feature film Finnick for Riki Animation Studios, and serving as Co-EP and Executive Script Consultant on Mummies for 4 Cats Pictures and Warner Bros. Both are currently in production for 2022 release. Neil’s new projects include Strings (for Warner Bros.), the live action miniseries for Amediateka/HBO Europe entitled Patient Zero and a remake of Don’t Tell Mom the Babysitter’s Dead slated for remake in 2021.

Neil is author of five books, including the bestselling 101 Things I Learned in Film School (Grand Central Publishing, 2010, reissue by Random House/Crown in early 2021; and The TV Showrunner’s Roadmap (Focal Press, 2014; second edition to be published in 2021).

Neil served for several years as executive script consultant in the international divisions of Sony Pictures Television and Columbia Pictures. He gives lectures, keynotes, and hosts workshops around the world on the art and craft of screenwriting, including keynotes in Milan, Rome, Seoul, and Sochi.  He’s lectured at USC School of Cinematic Arts, NYU Tisch School of the Arts, La Femis in Paris, Met Film School in London, University of the Andes in Santiago, Alexander Mitta Film School in Moscow, Hebrew University in Jerusalem, Shanghai Film Art Academy, Starlight Media in Kiev, and Accademia Nazionale del Cinema in Bologna, Italy.  He’s a member of the WGA west, the Academy of Television Arts & Sciences, PEN west, and is on the Board of Directors for OUTFEST.

Yoon

About: Hye Jin Yoon is an Associate Professor in the Department of Advertising and Public Relations at the University of Georgia. Her research expertise is in humor advertising and humor psychology, with growing interest in sustainable marketing and advertising.

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Education

Ph.D., Mass Communication, University of Georgia
M.A., Mass Communication, University of Georgia
B.A., Mass Communication, Korea University 
 

Research Interests and Activities

Yoon’s primary research interests are humor effects and schema incongruity processing in advertising. Other research interests include health and environmental issues in advertising and their impact on consumers and society, digital and social media advertising, and network and sentiment analysis. Her work has been published in the Journal of Advertising, Journal of Business Research, International Journal of Advertising, Journal of Health Communication, Health Communication, and Journal of Current Issues & Research in Advertising, among others.

Increasing the Efficacy of Emotional Appeal Ads on Online Video Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Skipping Behavior Hye Jin Yoon

Abstract: Using an experimental tool that tracks the viewers’ real-time ad skipping behavior, the current research tested when and why a highly arousing emotional appeal ad that induces a set of […]

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Native advertising relevance effects and the moderating role of attitudes toward social networking sites Hye Jin Yoon

Hye Jin Yoon, Yan Huang, and Mark Yi-Cheon Yim (2022), “Native advertising relevance effects and the moderating role of attitudes toward social networking sites,” Journal of Research in Interactive Marketing.  Abstract: […]

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Will humor increase the effectiveness of human papillomavirus (HPV) advertising? Exploring the role of humor, STD information, and knowledge Hye Jin Yoon and Sung In Choi

Abstract: In this research, we seek to provide effective message strategies to communicate stigma associated health issues such as the human papillomavirus (HPV), by exploring the roles of humor, STD […]

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Gaining insights into effects appeals for COVID-19 vaccine messages targeting 18-23 year old college students Xuerong Lu, Shuoya Sun, Youngji Seo, Solyee Kim, Sung In Choi, Wenqing Zhao, Jeffrey Duncan, Hye Jin Yoon, Bartosz Wojdynski & Glenna Read Read More
Decoding Demarketing Advertising: The Role of Company Mission Commitment and Credibility on Demarketing Efforts Shuoya Sun and Hye Jin Yoon

Abstract: Consumers are increasingly in support of sustainable marketing and demarketing has received attention as a viable strategy in response to this growing sentiment. As only a few studies focused on testing […]

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A Femvertising Campaign Always #LikeAGirl: Video Responses and Audience Interactions on YouTube Hye Jin Yoon

Abstract: Research into the effects of femvertising on individuals and society is needed and the purpose of this study was to gauge the nature of the campaign ‘Always #LikeAGirl’, one […]

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Study finds Grady College Advertising/Public Relations excels in advertising research productivity. Hye Jin Yoon, Karen Whitehill King & Nathaniel J. Evans

Faculty and doctoral graduates in the Department of Advertising and Public Relations in Grady College were the most visible authors or co-authors in the three leading peer-reviewed advertising research journals from 2008-2019, […]

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Pseudo-reviews: Conceptualization and consumer effects of a new online Phenomenon Hye Jin Yoon

Abstract: A pseudo-review is a type of online user-generated review (“review”) posted on an e-commerce website that often resembles an authentic review on the surface, telling an exaggerated story about […]

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Comedic violence in advertising: Cultural third-person effects among U.S., Korean, and Croatian consumers Hye Jin Yoon

Abstract: Humor is a popular appeal used in global advertising and with the growing use of comedic violence ads in the U.S., it is a worthwhile endeavor to see whether […]

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). Interdependent self-construal and number of Twitter followers: Consumer responses to alcohol industry Corporate Social Responsibility (CSR) campaign on Twitter Hye Jin Yoon

Abstract: Twitter has become an important means of communicating alcohol industry CSR campaigns. However, little is known about individual differences in consumer responses to CSR campaigns in the context of […]

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Seeking Effective Advertising Appeals for Adults Who are Hesitant to COVID-19 Vaccination: The Role of Humor, Social Norm, and Threat Information Hye Jin Yoon and Jeong-Yeob Han

Hye Jin Yoon and Jeong-Yeob Han has been awarded the Faculty Seed Grants in the Sciences Program ($9,720) through The Owens Institute for Behavioral Research (OIBR) for their proposed project Abstract: People have been found to […]

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Pseudo-reviews: Conceptualization and consumer effects of a new online Phenomenon Hye Jin Yoon

Abstract: A pseudo-review is a type of online user-generated review (“review”) posted on an e-commerce website that often resembles an authentic review on the surface, telling an exaggerated story about […]

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Comedic violence in advertising: Cultural third-person effects among U.S., Korean, and Croatian consumers Hye Jin Yoon

Abstract: Humor is a popular appeal used in global advertising and with the growing use of comedic violence ads in the U.S., it is a worthwhile endeavor to see whether […]

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The Effects of User Comment Valence of Social Media Health Campaigns on Intention to Vaccinate: The Role of Psychological Reactance Hanyoung Kim, Youngji Seo, Hye Jin Yoon & Jeong-Yeob Han

Paper to be presented to American Advertising Academy (AAA) conference, San Diego, CA. Abstract: Given the prevalent use of social media in disseminating public service announcements (PSAs) encouraging healthy behavior, […]

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Teaching Specialties

Dr. Yoon’s teaching interests including media planning, digital media, international advertising, consumer psychology, and quantitative research methods.

Experience

Prior to coming to UGA, Dr. Yoon has worked at SMU as a professor for nine years.

Awards and Fellowships

Journal of Interactive Advertising Best Reviewer Award, 2019
Journal of Advertising Best Reviewer Award, 2018
Sam Taylor Fellowship Award, 2012, 2014-2018
ICA Communication and Technology Division, Top Three Faculty Paper, 2011
American Academy of Advertising Dissertation Award, 2010

Peters

ABOUT

Dr. Peters, who holds an affiliate faculty position in the UGA School of Law, specializes in communication law and policy. He is also the press freedom correspondent for the Columbia Journalism Review.

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EDUCATION

Ph.D., Journalism, University of Missouri
J.D., Ohio State University
B.S., Journalism, Ohio University

RESEARCH INTERESTS AND ACTIVITIES

Dr. Peters researches communication law and policy, and most of his work is in two areas. First, he studies how Internet companies make decisions about the content they host and the speech they intermediate, along with the role that First Amendment principles play in those decisions. Second, he studies how recent economic, political, and technological changes have renewed and complicated efforts to regulate the modern practice of journalism through the main sources of American law. To those ends, Dr. Peters has published articles in a variety of leading journals, including the Berkeley Technology Law Journal, the Harvard Law and Policy Review, and the Federal Communications Law Journal. He is also a coauthor of The Law of Public Communication, a textbook used at more than 100 colleges and universities in the United States and abroad.

In addition, Dr. Peters does international and comparative research in communication law and policy. He is the author of encyclopedia articles about global free expression and European press regulation, and he has completed projects on the freedoms of press and peaceful assembly for the Organization for Security and Co-operation in Europe, based in Vienna; the Office for Democratic Institutions and Human Rights, based in Warsaw; the European Center for Not-for-Profit Law, based in The Hague; and the International News Safety Institute, based in London. He has collaborated with civil society organizations around the world to inform and support the work of the U.N. Human Rights Committee, and he has been a consultant on press rights for the U.N. Development Programme and the U.S. Agency for International Development.

TEACHING SPECIALTIES

Dr. Peters received the 2021 Russell Award for Excellence in Undergraduate Teaching, which is UGA’s highest early-career teaching honor. Before that, in 2019, the College of Journalism and Mass Communication recognized him as its “Journalism Teacher of the Year.” He is the former Teaching Chair of the Law & Policy Division of the Association for Education in Journalism and Mass Communication, and during the 2017-2018 academic year he served at UGA as an Online Learning Fellow. Dr. Peters mostly teaches communication law and policy, in both the College and the School of Law, but he has also taught undergraduate courses in information gathering, feature writing, and mass media ethics, as well as graduate courses in social media policy and in contemporary press freedom. He regularly mentors doctoral and master’s students, and he is active in the College’s study-abroad program, teaching in Prague in the summer.

EXPERIENCE

Dr. Peters is the press freedom correspondent for the Columbia Journalism Review, and elsewhere he has written about legal issues for Esquire, The Atlantic, Slate, Wired, NBC News, and CNN. He has blogged about the First Amendment for the Harvard Law Review, and he has written about the NHL for Sports Illustrated. He is a frequent commentator on media law matters for The New York Times, The Washington Post, Vanity Fair, CNN, The Wall Street Journal, NBC News, NPR, CBS News, PBS, and Politico, among others. In addition, his work has been noted by John Oliver’s “Last Week Tonight” and Jon Stewart’s “The Daily Show.”

Dr. Peters has authored or contributed to numerous amicus briefs in First Amendment cases, and he is a volunteer First Amendment lawyer for the Student Press Law Center and the ACLU. He has also testified in litigation as an expert witness on media law, and he has conducted legal seminars for dozens of news organizations, including the radio program “This American Life” and the podcast “Serial.” He is the author, too, of a report commissioned by the Columbia University Graduate School of Journalism that explores the legal and ethical propriety of reporting on stolen materials, focusing on the 2016 presidential election. More recently, he served on a research team that conducted the after-action review of a major American city’s response to the 2020 protests following George Floyd’s murder.

Dr. Peters is active in a number of nonprofit organizations, serving as the First Amendment Chair of the Civil Rights Litigation Committee of the American Bar Association, as a member of the Freedom of Information Committee of the Society of Professional Journalists, as a member of the Board of Directors of the Georgia First Amendment Foundation, and as the Clerk and Newsletter Chair of the Law & Policy Division of the Association for Education in Journalism and Mass Communication.

Wojdynski

About: Dr. Wojdynski teaches courses in multimedia journalism, interactive media, and psychological effects of communication technology. He researches the effects of design and presentation characteristics in digital media on attention, selection, cognition, and attitudes. He directs the Digital Media Attention and Cognition Lab.

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Education

Ph.D., Mass Communication, University of North Carolina at Chapel Hill
M.A., Mass Communication, University of North Carolina at Chapel Hill
B.A., American Studies and English, University of North Carolina at Chapel Hill

Research Interests and Activities

Dr. Wojdynski’s research focuses on the role technological and design variables play in how users choose and process information in digital media. He is particularly interested in the role that interactivity and navigability play in influencing attention to, elaboration upon, and retention of content. His research consists primarily of experimental studies involving websites and web-based news delivered on computers and mobile devices. To better understand what happens in the course of media use, Wojdynski’s research uses eye-tracking and response-time measures in addition to questionnaire-based responses. Recently, he has examined effects of web navigability on content selection and recall, and the influence of exemplars in non-linear interactive news stories on risk perceptions. Wojdynski has presented his research at a number of national and international conferences, and his research has been published or accepted in journals including the International Journal of Advertising, Journal of Media Psychology, Cyberpsychology, Behavior & Social Networking, Journal of the Association for Information Science and Technology, and Newspaper Research Journal, among others.

Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers Bartosz Wojdynski

Abstract: Given the increasing number of personalized ads and the prevalence of media multitasking, understanding the impact of online privacy concern on ad outcomes is important. However, the interaction effects between […]

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Effect of point-of-view on interpretation of body-worn camera footage: A psychophysiological investigation of cognitive processing and evaluation of culpability Glenna Read and Bartosz Wojdynski

Abstract: Body-worn cameras (BWC), small cameras worn on the body that record and provide footage of police encounters from a first-person point of view (POV), are used by an increasing number […]

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Gaining insights into effects appeals for COVID-19 vaccine messages targeting 18-23 year old college students Xuerong Lu, Shuoya Sun, Youngji Seo, Solyee Kim, Sung In Choi, Wenqing Zhao, Jeffrey Duncan, Hye Jin Yoon, Bartosz Wojdynski & Glenna Read Read More
Bridging the Fear and Hope: A Smartphone Eye-Tracking Examination of the Effects of Hope in Fear-based Health Messages Bartosz Wojdynski and Youngji Seo

Abstract: This study used a smartphone eye-tracking approach to examine understudied areas in health communication – hope in fear appeal – when people are exposed to differential emotional shifts with fear […]

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Designing for Trust: How Online News Consumers View and Interpret Informational Transparency Boxes Bartosz Wojdynski, Matthew Binford & Jeffrey Duncan

Abstract: A mixed-factorial laboratory eye-tracking experiment (N=90) examined web design’s role in the effectiveness of news transparency informational boxes on drawing consumers’ visual attention and the role of reading process box […]

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Image framing, emoticons, and sharing intention for health-related posts on Facebook Brittany Nicole Jefferson and Bartosz Wojdynski

Abstract: In response to calls for greater integration of research on the effects of visual images in the emotional and cognitive processing of health-related posts on Facebook, this study examined […]

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Television infographics as orienting response: An eye-tracking study of the role of visuospatial attention in processing of television news Bartosz Wojdynski and Ivanka Pjesivac

Pjesivac, I., Wojdynski, B., & Geidner, N. (2021). Television infographics as orienting response: An eye-tracking study of the role of visuospatial attention in processing of television news. Abstract: This experimental […]

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Beyond Fear Appeals: The Role of Hope in Improving Effectiveness of Health Messages.” Paper accepted for poster by Communicating Science, Health, Environment, and Risk Division Bartosz Wojdynski, Youngji Seo & JeongHyun (Janice) Lee

Abstract: One of the understudied areas in health communication research is hope. This study examines the effect of efficacy-inducing information on hope and subsequent attitudinal health behaviors. A total of […]

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Using directional cues in immersive journalism: The impact on information processing, narrative transportation, presence, news attitudes, and credibility Matthew Binford, Ivanka Pjesivac, Bartosz Wojdynski, Jihoon (Jay) Kim & Keith Herndon

Abstract: This study examined the effects of directional cues in immersive journalism by conducting a randomized between-subjects three-condition lab experiment (N=131) with community participants using three versions of originally produced […]

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How multitasking during video content decreases ad effectiveness: The roles of task relevance, video involvement, and visual attention Shuoya Sun, Bartosz Wojdynski & Matthew Binford

Abstract: In a 3 (secondary task: none, related, unrelated) x 2 (ad-video congruence: high/low) between-subjects eye-tracking experiment, participants (N = 153) watched a 9-minute video documentary segment containing one mid-roll video ad […]

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Living at the speed of mobile: How users evaluate social media news posts on smartphones Brittany Nicole Jefferson and Bartosz Wojdynski

Abstract: A growing body of research suggests that differences between smartphones and desktop computers influence information processing outcomes. A within-subjects (N = 64) smartphone eye-tracking experiment replicates a 2018 desktop-based study of […]

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“I probably just skipped over it:” Using eye tracking to examine political Facebook advertising effectiveness –and avoidance Bartosz Wojdynski and Matthew Binford

Abstract: Social media political advertising has, in recent years, been the target of a lot of interest and scrutiny from the public, scholars, and even the social media platforms themselves. […]

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How multitasking during video content decreases ad effectiveness: The roles of task relevance, video involvement, and visual attention Bartosz Wojdynski, Shuoya Sun & Matthew Binford

Abstract: In a 3 (secondary task: none, related, unrelated) x 2 (ad-video congruence: high/low) between-subjects eye-tracking experiment, participants (N = 151) watched a 9-minute video documentary segment containing one mid-roll […]

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Invisible transparency: Visual attention to disclosures and source recognition in Facebook political advertising Matthew Binford, Shuoya Sun & Bartosz Wojdynski

Abstract: In an effort to improve transparency, Facebook changed its disclosures on in-feed native political advertisements in 2018 to include language that identifies who paid for the ad to appear. […]

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Centers of Excellence for Influenza Research and Response (CIERR) Michael Cacciatore, Glen Nowak, Glenna Read, Bartosz Wojdynski & Itai Himelboim

Glen Nowak, Michael Cacciatore, Bart Wojdynski, Glenna Read, and Itai Himelboim are part of a University of Georgia proposal submitted in response to a National Institutes of Health call for […]

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Using Immersive Virtual Reality to Improve the Beliefs and Intentions of Influenza Vaccine Avoidant 18-to-49-Year-Olds: Considerations, Effects, and Lessons Learned. Nathaniel J. Evans, Glen Nowak, Bartosz Wojdynski, Sun Joo (Grace) Ahn & María E. Len-Ríos

Abstract: Only one-third of adults 18 to 49 years old in the United States receive a recommended annual influenza vaccination. This study examined whether supplementing vaccine information statements (VIS) with […]

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Looks Real, or Really Fake? Warnings, Visual Attention and Detection of False News Articles. Bartosz Wojdynski, Brittany Nicole Jefferson & Matthew Binford

Abstract: In recent years, online misinformation designed to resemble news by adopting news design conventions has proven to be a powerful vehicle for deception and persuasion. In a 2 (prior […]

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The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats Nathaniel J. Evans and Bartosz Wojdynski

Abstract: Covert advertisements, or those that utilize the guise and delivery mechanisms of familiar non-advertising formats, differ from other more direct forms of advertising in several ways that are important […]

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Changing the game: The effects of cognitive load and brand prominence on covert advertising recognition Nathaniel J. Evans, Bartosz Wojdynski & Michael Harman

Abstract: The purpose of this study was to investigate the role of advertising format and cognitive load in shaping the effect of covert advertisements on participants advertising recognition and outcomes. […]

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Who paid for what? The role of visual attention to content and disclosures in Facebook political advertising Matthew Binford, Bartosz Wojdynski & Shuoya Sun

Abstract: The present study sought to define and test the effects of “mistargeting” – that is, the phenomenon in which consumers are delivered online behavioral advertising (OBA) that has served […]

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Fighting the tide: How U.S. health organizations use Twitter to address the opioid crisis. Hyoyeun Jun, Youngji Seo, Andrea Briscoe & Bartosz Wojdynski

Abstract: This content analysis evaluated tweets about the opioid epidemic published in 2018 by U.S. federal and state health organizations to find out what components of both textual and visual […]

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Guilt by association: How chumbox advertising affects news readers’ perceptions Bartosz Wojdynski

Abstract: As content referral widgets and other forms of native advertising continue to be lucrative means of subsidizing journalism, critics and industry observers have derided these “chumboxes” as damaging to […]

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Look around and learn: Effects of 360-degree video in online news Bartosz Wojdynski, Ivanka Pjesivac, Jihoon (Jay) Kim, Keith Herndon & Matthew Binford

Abstract: In a between-subjects eye-tracking experiment, adult readers of a large metropolitan daily newspaper (N=70) viewed and evaluated one of two versions of the same online news feature: one with […]

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Who paid for what? The role of visual attention to content and disclosures in Facebook political advertising Matthew Binford, Shuoya Sun & Bartosz Wojdynski

Abstract: Recently, Facebook has changed the way they display the disclosure language regarding political advertisements in an attempt to increase transparency. The goal of this study was to use eyetracking […]

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Interactive infographics’ effect on elaboration in agricultural communication. Bartosz Wojdynski

Abstract: In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity […]

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Fighting the tide: How U.S. health organizations use Twitter to address the opioid crisis Andrea Briscoe, Bartosz Wojdynski & Hyoyeun Jun

Abstract: This content analysis evaluated tweets about the opioid epidemic published in 2018 by U.S. federal and state health organizations to find out what components of both textual and visual […]

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Changing the game: The effects of cognitive load and brand prominence on covert advertising recognition. Nathaniel J. Evans, Michael Harman & Bartosz Wojdynski

ABSTRACT: The present study (N=82) employed a 2 (advertisement format: advergame vs. video commercial) x 2 (brand prominence: low (Asus) vs. high (KFC)) between-subjects factorial experiment to investigate the effect […]

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Can we prime users to verify information? A study of visual attention to page cues and information search in response to online misinformation styled as news. Bartosz Wojdynski, Brittany Nicole Jefferson, Matthew Binford & Hyoyeun Jun

ABSTRACT: Misinformation that borrows from the design conventions of online news, often called simply “fake news,” is intentionally misleading and deceptive information packaged and disseminated in such a way that […]

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How users rely on heuristics and emotions to form credibility impressions of novel online news articles. Bartosz Wojdynski, Hyoyeun Jun, Matthew Binford, Brittany Nicole Jefferson, Andrea Briscoe, Youngji Seo & Shuoya Sun

ABSTRACT: Social media and other online platforms are increasingly the way consumers access news articles, which increases the likelihood of users visiting articles from sources they may not have visited […]

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“Changing the Game: The Effects of Cognitive Load and Brand Prominence on Covert Advertising Recognition.” Nathaniel J. Evans, Michael Harman & Bartosz Wojdynski

Abstract: This study first investigated the effect of advertising format (advergames vs online video commercials) on consumers’ ability to recognize advertising. Second, we tested how advertising format differentially impacted consumers’ […]

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How level of personalization affects the effectiveness of personalized ad messages: The moderating role of narcissism. Bartosz Wojdynski

ABSTRACT: This study examined the effects of two different levels of personalization strategies (individual-level vs. group-level) on consumers’ visual and attitudinal responses to personalized advertising. The study further investigated the […]

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Reducing native advertising deception: Revisiting the antecedents and consequences of persuasion knowledge in digital news contexts. Bartosz Wojdynski

ABSTRACT: Building on the persuasion knowledge model, this study examines how audience characteristics and native advertising recognition influence the covert persuasion process. Among a nationally representative sample of U.S. adults […]

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Using directional cues in immersive journalism: The impact on information processing, narrative transportation, presence, news attitudes, and credibility. Matthew Binford, Keith Herndon, Jooyoung Kim & Bartosz Wojdynski

Abstract: This study examined the effects of the use of directional cues in immersive journalism on information recall, attitudes towards a news story, narrative transportation, presence, and message credibility by […]

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Getting a Little Too Personal? Positive and Negative Effects of Personalized Advertising on Online Mutitaskers. Hyoyeun Jun, Taeyeon Kim, Jihoon (Jay) Kim & Bartosz Wojdynski

Abstract: A between-subjects experiment tested the effects of medium (location-based) and high (individually tailored) personalized advertising on online news readers, half of whom also paid attention to a podcast while […]

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Teaching Specialties

Dr. Wojdynski’s teaching specialties include multimedia journalism, interactive design and programming, data visualization, psychological effects of mass media, and quantitative research methods.

Experience

Prior to receiving his Ph.D., Dr. Wojdynski worked in print and online news media, and developing interactive health and education web content, including projects funded by NASA and the National Institute on Drug Abuse. He has also served as a usability consultant for interactive online media.

Suggs

About: David Welch Suggs, Jr., is an associate professor at the Grady College of Journalism and Mass Communication at the University of Georgia. in July 2011 after careers as a journalist, as a policy advocate, and as a university administrator. Suggs reported for Street& Smith’s SportsBusiness Journal and the Chronicle of Higher Education among other publications before coming to UGA, where he earned his Ph.D. in higher education policy from the Institute of Higher Education. Suggs served as associate director for the Knight Commission on Intercollegiate Athletics and assistant to UGA president Michael F. Adams. Suggs moved to the Grady faculty in 2011, and has worked with Vicki Michaelis, the John H. Carmical Chair of Sports Journalism and Society, to develop the Grady Sports Media undergraduate certificate program. In 2016, Suggs was co-PI on an interdisciplinary UGA team that was awarded a $400,000 grant in the Mind Matters Challenge, sponsored by the U.S. Department of Defense and the NCAA. He is the author of “A Place on the Team: The Triumph and Tragedy of Title IX” (Princeton University Press, 2005). His other research interests include college athletics, how members of the sports media work with sources, and sexual assault and the media.

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Education

Ph.D., Higher Education Policy, University of Georgia
Graduate coursework, University of Missouri School of Journalism
B.A., Philosophy, Rhodes College

Research Interests and Activities

The intersection of education, media, policy, and sport, with a particular focus on college sports and women’s sports.

Esports and Governance in American Higher Education Welch Suggs

D. Welch Suggs (2022). Esports and Governance in American Higher Education. In Hoffman, J.L., K. Varzeas, & R. Pauketat (Eds.), Collegiate Esports: Developing Competition & Community for the Higher Education Practitioner. […]

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When it is Necessary to Win: Fr. Theodore M. Hesburgh and Athletics at the University of Notre Dame Welch Suggs

D. Welch Suggs (2022). In Ream, T. (Ed.), When it is Necessary to Win: Fr. Theodore M. Hesburgh and Athletics at the University of Notre Dame. In Hesburgh of Notre […]

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What if amateurism turned into entrepreneurialism? Welch Suggs

Hoffman, J.L. and Suggs, D.W., Jr (2021), What if amateurism turned into entrepreneurialism? Abstract: When the U.S. Supreme Court ruled that the NCAA can’t limit educational benefits provided to college […]

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Myles Brand’s Collegiate Model and the Post-Amateurism World of College Sports Welch Suggs

Abstract: One of Myles Brand’s key contributions as president of the National Collegiate Athletic Association was the development of what he called the “collegiate model of college sports.” In this […]

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Teaching Specialties

Editing and writing. Also helping organize student activities to provide experiential learning in sports reporting.

Experience

Welch Suggs joined the Grady College faculty in July 2011 after careers as a journalist, as a policy advocate, and as a university administrator. After internships at The Atlanta Journal-Constitution, the Atlanta Business Chronicle, and the Memphis Business Journal, Suggs began his journalism career at The Kansas City Star, covering the headquarters of the National Collegiate Athletic Association and its decision to relocate from Overland Park, Kan., to Indianapolis. He covered sports and energy for the Dallas Business Journal and was part of the original reporting staff at the launch of Street & Smith’s SportsBusiness Journal, where he covered stadium and arena issues, college sports, and women’s sports. The Chronicle of Higher Education hired him to be the newspaper’s lead reporter on college sports in 1998, and in 2002 he was promoted to senior editor. He left the Chronicle in 2005 to return to his home state of Georgia and published his first book, “A Place on the Team: The Triumph and Tragedy of Title IX” (2005) with Princeton University Press. From 2005 to 2007, Suggs served as associate director for the Knight Commission on Intercollegiate Athletics. In 2007, University of Georgia president Michael F. Adams hired Suggs for his staff to liaise with the UGA Athletic Association, the NCAA, the Office of University Architects and other units on campus.

Awards and Fellowships

Suggs’ book, “A Place on the Team: The Triumph and Tragedy of Title IX”, was critically acclaimed as the definitive work on the evolution of the law guaranteeing equal access to educational opportunities for men and women, particularly as it applies to sports, and was a finalist for a “Billie” award for outstanding journalism from the Women’s Sports Foundation. He is recognized as a leading expert on policy issues in college athletics and women’s sports, and has made numerous appearances on television and radio.

Russell

About: Karen Miller Russell is Jim Kennedy Professor of New Media and Josiah Meigs Distinguished Teaching Professor, teaching public relations and media history and advising the college’s Integrated ADPR master’s program.

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Education

Ph.D., Mass Communication, University of Wisconsin-Madison

M.A., Mass Communication, University of Wisconsin-Madison

B.A., Mass Communication, University of West Georgia

Research Interests and Activities

Dr. Russell studies media history with an emphasis on public relations and is interested in qualitative research, such as ethnography and case studies, on PR. She is the author of two books, “Promoting Monopoly: AT&T and the Politics of Public Relations, 1876-1941,” and “The Voice of Business: Hill and Knowlton and Postwar Public Relations.” She has published articles in the Journal of PR Research, Public Relations Review, Business History Review, Communication Yearbook, Journal of Political Marketing, American Journalism, and Journalism and Communication Monographs. She served as editor of the Journal of Public Relations Research from 2009 to 2015.

AEJMC-Peter Lang Scholarsourcing Book Series Panel Karen Miller Russell and Juan Meng

Hopkins, K., Dahmen, N., Russell, Karen M., Meng, Juan, & Neill, M. S. (August 5, 2021). AEJMC-Peter Lang Scholarsourcing Book Series Panel, invited talk at the 2021 annual conference of […]

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The Power of Women: Flanley & Woodward and the Women’s Angle in U.S. Public Relations Karen Miller Russell

Abstract: After working in corporate public relations during the 1930s, Mabel Flanley and Sally Woodward opened an all-woman agency in New York City in 1944. Their specialty was targeting women […]

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Recent PhD graduate Dr. Amie Jones has been named winner of the Margaret A. Blanchard Dissertation Prize Janice Hume, Peggy Kreshel & Karen Miller Russell

Recent PhD graduate Dr. Amie Jones has been named winner of the Margaret A. Blanchard Dissertation Prize, awarded by the American Journalism Historians Association for best dissertation of the year.  […]

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Image Repair in the Aftermath of Inaccurate Polling: How the News Media Responded to Getting It Wrong in 1948 and 2016 Karen Miller Russell

Abstract: The US presidential elections of 1948 and 2016 produced surprise outcomes when the predicted winners ended up losing the election. Using image repair theory, this article explains the strategies […]

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The Misunderstood Nineteenth Century Press Agent Karen Miller Russell

Abstract: Analysis of press coverage of nineteenth century American press agents indicates that, although press agents worked in a variety of sectors, their primary motivation was profit, their main strategy […]

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Teaching Specialties

Dr. Russell teaches public relations core courses in both the undergraduate and graduate programs, with a particular interest in social media, globalization, and corporate social responsibility initiatives. She also teaches media history and is a member of the UGA graduate faculty.

Experience

Dr. Russell is a former PR writer for the Wisconsin Department of Transportation, former PR specialist for the American Camping Association and former photography and publicity assistant for Common Wealth Development.

Awards and Fellowships

  • Outstanding Contribution to Historical Research commendation, International History of Public Relations Conference (2019).
  • Darwin-Davis Award recipient, honoring the spirit of the College of Journalism and Mass Communication (2018).
  • Josiah Meigs Distinguished Teaching Professor, UGA’s highest award for teaching (2017).
  • UGA Teaching Academy induction (2017).
  • Advisor to national championship team, PRSSA Bateman National Case Study Competition  (2007).
  • Pathfinder Award winner, recognition of original scholarly research which has made a significant contribution to the body of knowledge and practice of public relations by the Institute for Public Relations (2001).

Pjesivac

About: Dr. Pjesivac teaches undergraduate and graduate courses in digital storytelling, public opinion, and international communication. She studies international and cross-cultural communication, media trust and credibility, and effects of digital news content.

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Education

  • Ph.D., Communication and Information, University of Tennessee, Knoxville
  • M.S., Communication and Information: Journalism and Electronic Media, University of Tennessee, Knoxville
  • Bachelor’s Degree, French Language and Literature, University of Belgrade, Serbia

Research Interests and Activities

Dr. Pjesivac’s research focuses on international and cross-cultural communication, media trust and credibility, and effects of digital news content. Within the realm of international and cross-cultural studies, Dr. Pjesivac has mainly studied the roles of cultural contexts in journalism processes, as well as the relationship between political regimes and media systems. Her second research area has examined the factors and processes that affect news credibility and trust across media platforms and national borders. In the area of digital news processing, she has combined design and cognitive variables and tested their impact on information recall, comprehension, and visual attention to information graphics used in news. Recent research efforts include emotional and cognitive effects of immersive journalism, as well as the effects of media messages used in health and science communication. Dr. Pjesivac has presented her research at national and international conferences, winning the awards for top papers from ICA, AEJMC, and BEA. In 2017, with her co-author Grace Ahn, she was named AEJMC Emerging Scholar for their study on immersive journalism. In 2018, Dr. Pjesivac received a fellowship from the Willson Center for Humanities and Arts at the University of Georgia for participation in Berlin Seminar in Transnational European Studies. Her research was published or accepted for publication in journals such as Journalism: Theory, practice, and criticism, Journalism and Mass Communication Quarterly, Mass Communication and Society, Journalism Studies, Journal of Broadcasting and Electronic Media, Health Communication, Journalism and Mass Communication Educator, Journalism Practice, Newspaper Research Journal, International Communication Gazette, The Journal of International Communication, Visual Communication Quarterly, Electronic News, Global Media and Communication, Surveillance and Society. PLoS ONE, and International Communication Research Journal. Her doctoral dissertation was the finalist for the AEJMC Nafziger-White-Salwen Dissertation Award and the winner of the Outstanding Dissertation Award from the College of Communication and Information at the University of Tennessee.

Factors that Impact COVID-19 Conspirational Beliefs and Health-Related Behaviors Ivanka Pjesivac, Leslie Klein, Wenqing Zhao & Yan Jin

Abstract: To further investigate the role of conspirational beliefs on health-related behaviors during a health pandemic such as COVID-19, we conducted an online survey among U.S. adults (N = 798) […]

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Television infographics as orienting response: An eye-tracking study of the role of visuospatial attention in processing of television news Bartosz Wojdynski and Ivanka Pjesivac

Pjesivac, I., Wojdynski, B., & Geidner, N. (2021). Television infographics as orienting response: An eye-tracking study of the role of visuospatial attention in processing of television news. Abstract: This experimental […]

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The use of sources in news stories about 2020 American elections on Croatian television: Who dominates the narrative? Ivanka Pjesivac

Abstract: This study examined the coverage of 2020 American elections on Croatian Public Service Television’s (HRT) website. The results of the content analysis of the census of HRT’s stories about […]

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Using directional cues in immersive journalism: The impact on information processing, narrative transportation, presence, news attitudes, and credibility Matthew Binford, Ivanka Pjesivac, Bartosz Wojdynski, Jihoon (Jay) Kim & Keith Herndon

Abstract: This study examined the effects of directional cues in immersive journalism by conducting a randomized between-subjects three-condition lab experiment (N=131) with community participants using three versions of originally produced […]

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Media coverage of anti-government protest movements in the Balkans: Public service media under crossfire. Ivanka Pjesivac

Abstract: This study examines media coverage of social protests in Montenegro, where the demand for free media was front and center during the 2019 anti-government protests. Relying on the theoretical […]

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The maternal health crisis in the U. S.: Communication for survival. Ivanka Pjesivac

Abstract: Maternal mortality is becoming a “normal” experience in the U.S. as more women die from pregnancy-related complications. Though prevalent in Black women experiences, pregnancy-related complications cut across every race. […]

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Latino trust in journalists and the 2016 U.S. general election: An analysis of voter responses María E. Len-Ríos and Ivanka Pjesivac

Additional author: Patricia Moy Abstract: This paper reports qualitative and quantitative data from a national online panel survey of Latinos (N=720) after the 2016 U.S. presidential election. Participants reported in […]

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Look around and learn: Effects of 360-degree video in online news Bartosz Wojdynski, Ivanka Pjesivac, Jihoon (Jay) Kim, Keith Herndon & Matthew Binford

Abstract: In a between-subjects eye-tracking experiment, adult readers of a large metropolitan daily newspaper (N=70) viewed and evaluated one of two versions of the same online news feature: one with […]

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Live-blogging the crisis: Determinants of news coverage of the Syrian refugee crisis. Ivanka Pjesivac

Abstract: This study employed international news flow theory to test the impact of the determinants of foreign news flow on the comprehensiveness of textual and multimedia coverage of Syrian refugee […]

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Technology and digital journalism: Uses and effects in storytelling. Ivanka Pjesivac

Abstract: This panel will provide a discussion on benefits and challenges of teaching journalism innovation and will offer tips on how to include technology innovation in journalism classes. It will […]

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Framing of GMOs in American media and its effects on attitudes, behaviors, and news perceptions. Ivanka Pjesivac and Matthew Binford

Abstract: This study used a multi-method approach to examine the framing of GMOs in two American newspapers, The New York Times and the Washington Post (2000-2016), and to test the […]

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Otherization of Africa: How American media framed people with HIV/AIDS in Africa from 1987 to 2017. Michael Cacciatore and Ivanka Pjesivac

Abstract: This study examined otherization framing of people living with HIV/AIDS in Africa in American print news from 1987-2007. The results of a content analysis of a representative sample of […]

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Constructing an image of the United States in the British and French editorials about WikiLeaks Ivanka Pjesivac

Abstract: In today’s globalized world a country’s image is an important consideration because it can influence that country’s politics and economy (Shimko, 1991;Viosca et al., 2005). Scholars have noted that […]

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Perceptions of media roles in Serbia and Croatia: Does news orientation have an impact? Ivanka Pjesivac

Abstract: This study examined the perceptions of media roles among journalism students in Serbia and Croatia (N=401). The results showed that the most important were citizen-oriented and watchdog roles and […]

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Teaching Specialties

Dr. Pjesivac’s teaching specialties include undergraduate and graduate courses in digital storytelling, public opinion, international communication and broadcast reporting.

Experience

Prior to receiving her Ph.D., Dr. Pjesivac worked for nearly a decade at the news department of Radio-Television of Serbia (RTS) in Belgrade, Serbia. Her career at RTS included reporting news about political, foreign affairs, and war crimes issues. She covered most of the significant political events in Serbia from 2003 to 2007 and was RTS’s permanent correspondent from the International Criminal Tribunal for the Former Yugoslavia (ICTY) in The Hague, the Netherlands. During her journalistic career, she pursued several professional development programs in France, Switzerland, and the United States, and collaborated with CNN on stories concerning Serbia. During her work at the University of Tennessee, Knoxville, Pjesivac also had a position on a DataONE (Data Observation Network for Earth) research team, where she has conducted multinational survey research and analysis for the Usability and Assessment Working Group of the world-wide project for scientific data archiving.

Awards and Fellowships

Dr.  Pjesivac’s research efforts have been awarded several times:

  • April 2019: Top Paper 1st place Open Paper Category – News Division of the Broadcast Education Association (BEA)
  • May – June 2018: Fellow – Berlin Seminar in Transnational European Studies; Willson Center for Humanities and Arts at the University of Georgia and Department of German and Russian Languages and Literatures and the Nanovic Institute for European Studies at the University of Notre Dame
  • August 2017: Kopenhaver fellow – Lillian Lodge Kopenhaver Center for Advancement of Women in Communication at the Association for Education in Journalism and Mass Communication (AEJMC) annual conference in Chicago, IL.
  • May 2017: Top faculty paper – Visual Communication Studies Division of the International Communication Association (ICA)
  • 2017: Grant – Online News Association Challenge Fund for Journalism Innovation Grant for the project “Virtual Water Infrastructure Crisis” : Co-principal investigator
  • 2017: Grant – Kappa Tau Alpha Chapter Adviser Research Grant: Principal investigator
  • 2017: Grant – Association for Education in Journalism and Mass Communication (AEJMC) Emerging Scholar Grant: “Virtual Reality Journalism: Emotions and News Credibility” : Principal investigator
  • August 2015: Finalist (top 4) for  the AEJMC Nafziger-White-Salwen Dissertation Award
  • August 2015: Top faculty paper (second place) – International Communication Division of the Association for Education in Journalism and Mass Communication (AEJMC)
  • April 2015: Outstanding Dissertation Award, College of Communication and Information,  University of Tennessee, Knoxville
  • 2013: Two grants for dissertation research: Principal investigator
  • 2012, 2013: Two scholarships for pursuing a career in international communication
  • April 2013: University of Tennessee Chancellor’s Award for Extraordinary Professional Promise
  • April 2013: Best Debut Paper (second place) – News Division of the Broadcast Education Association (BEA)
  • August 2012: Research Award – Kappa Tau Alpha, National Honor Society
  • August 2012: Top student paper (first place) – International Communication Division of the Association for Education in Journalism and Mass Communication (AEJMC)
  • Spring 2012: Outstanding Graduate Student Research Award, College of Communication and Information, University of Tennessee, Knoxville
  • 2010-2012: Two scholarships for graduate studies

Michaelis

About: Vicki Michaelis is the director of the John Huland Carmical Sports Media Institute at UGA. She teaches classes in the institute’s undergraduate Sports Media Certificate program.

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Education

M.S., Journalism, Northwestern University
B.S., Journalism, Northwestern University

Service Interests and Activities

Prof. Michaelis works to give students real-world experience in covering high school, college, professional, Olympic and adaptive sports. Sports media students have covered the 2018 and 2016 Olympics, the 2018 Warrior Games, the 2016 Paralympics and the 2013 Final Four for professional media outlets. Through the Carmical Sports Media Institute study abroad program, students will cover the 2023 FIFA Women’s World Cup in Australia for The Associated Press. 

In Prof. Michaelis’ classes, students produce written, video and audio stories about UGA and high school sports. She established a partnership with the local NPR station, WUGA, to air student-produced stories. The stories became part of a series that has won multiple state and national awards. Her students’ written stories have been published by outlets including USA Today, ESPN.com, The Atlanta Journal-Constitution and the Athens Banner-Herald

Prof. Michaelis created the UGA-Grady High School Sports Broadcast Program, which trains high school students and advisors in underrepresented and/or underserved communities across Georgia to produce live broadcasts of their school’s sports events. The program donates broadcast equipment to the schools and exposes the students to college and career opportunities in sports broadcast and production.

Teaching Specialties

Sports media skills, including deadline event coverage, multi-platform storytelling, live-event broadcasting, studio-show production, social media production, and enterprise reporting and writing. Also topics involving the interplay of sports and society, politics and culture.

Experience

Vicki Michaelis joined the UGA faculty after 21 years as a sports journalist, the last 12 as the lead Olympics reporter for USA Today. She also covered NFL, NBA, Major League Baseball, NHL and major college sports stories as USA Today’s Denver bureau sports writer. She was part of the newspaper’s transformation in the digital age, expanding her skills as USA Today established itself on digital platforms. Prior to joining USA Today, she worked at The Denver Post, where her beats included University of Colorado football and the Denver Nuggets. She began her career at The Palm Beach Post, covering high school sports, major college sports, professional tennis and the NBA. She taught sports reporting as an adjunct professor at the University of Colorado for four years. She is a past president and chairperson of the Association for Women in Sports Media (AWSM). In 2022, AWSM honored her with the organization’s Ann Miller Service Award.

Len-Ríos

About: As associate dean, Dr. Len-Ríos oversees assessment and accreditation, undergraduate services and curriculum, experiential learning and student career services, college-level promotion and tenure, scholarships and special awards, strategic planning, faculty development, and diversity, equity and inclusion efforts, as well as other duties as assigned. She chairs the College’s Standing Committee on Diversity and is faculty advisor to the College’s student chapter of the National Association of Hispanic Journalists (NAHJ). Dr. Len-Ríos teaches public relations, graduate seminars, and cross-cultural journalism courses. In 2019, she co-authored the co-edited textbook, “Cross-Cultural Journalism and Strategic Communication: Storytelling and Diversity,” (2nd Ed.) with Dr. Earnest Perry (Routledge/Taylor& Francis.) (1st edition, 2016, found here.)

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Education

  • Ph.D., Journalism, University of Missouri
  • M.S., Journalism, Grady College
  • B.A., Speech, International Studies and Spanish Literature, Macalester College

Research Interests and Activities

Dr. Len-Ríos’ research focuses on inequalities in public relations and health communication. Together with colleagues and doctoral students, she has earned more than 9 Top Paper awards in national and international academic conferences across multiple areas – public relations, health and science communication, mass communication & society, popular culture and magazine research. Len-Ríos has collaborated on interdisciplinary grant work, including a Washington University/Missouri School of Journalism NIH Center for Excellence in Cancer Communication Research. She has also been lead PI on the LASER project through the MU Mizzou Advantage program. She is an affiliate of the MU Center for Children and Families Across Cultures as part of the LASER collaborative, which is dedicated to studying the well-being of U.S. Latino adolescents. In addition, she served as an inaugural board member of The Herschel S. Horowitz Center for Health Literacy in the School of Public Health at the University of Maryland (2014-2016).

Dr. Len-Ríos was elected association-wide to serve a 3-year term starting in 2020-21 as a Board Member at Large for the International Communication Association (ICA), the leading international membership organization of communication researchers worldwide. She also serves as Co-Chair of ICA’s I.D.E.A. (Inclusion, Diversity, Equity and Access) Standing Committee (formerly Task Force). Her service also extends to AEJMC (the Association for Education in Journalism and Mass Communication), the largest association of educators in the field of journalism and mass communication. She is in her second term as an elected member of the Standing Committee on Research, which oversees all association-wide national research awards and research competitions. She is the incoming SCR chair for 2020-2021 and as such serves on the Board of Directors. She is also a member of Page Up of the Arthur W. Page Society, a membership organization of senior communicators.

Sought out for her research expertise, Dr. Len-Ríos is a member of the editorial boards of the Journal of Broadcasting & Electronic Media, Public Relations Review, the International Journal of Strategic Communication, and The Howard Journal of Communications. Previously, she served as a member and chair of the Publications Committee for AEJMC (2013-2016), which oversees the flagship journals of the association. She is a former head of the Communication Theory & Methodology Division of the AEJMC (2007-2008).

Child immigrant detention: Spokesperson key messages, engineered frames and cultural rules María E. Len-Ríos

Abstract: PR professionals engineer acceptability for policy, such as child immigrant detention, through key messages. Agenda building, engineered frames and rules theories guide study of spokesperson attributions from 221 articles […]

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Journalistic challenges to a politician’s race-related policies: Rules for interview appropriateness and perceptions of bias and credibility María E. Len-Ríos and Solyee Kim

Abstract: This study uses a randomized posttest-only between-subjects experiment to investigate the communication rules participants perceive after a journalist interviews a politician about race-related policies. The journalist’s adversarialness (no challenge, simple challenge, […]

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Grant Award: Dr. Maria Len-Rios María E. Len-Ríos

Willis, Erin; Schauster, Erin; Len-Ríos, María E.; Debaere, Majorie. “Patient Influencers: The Morality of Paid Influence in Pharmaceutical Advertising.” Award Amount: $7,000; 2021 Page Center Ethics of Care grant from […]

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Using Immersive Virtual Reality to Improve the Beliefs and Intentions of Influenza Vaccine Avoidant 18-to-49-Year-Olds: Considerations, Effects, and Lessons Learned. Nathaniel J. Evans, Glen Nowak, Bartosz Wojdynski, Sun Joo (Grace) Ahn & María E. Len-Ríos

Abstract: Only one-third of adults 18 to 49 years old in the United States receive a recommended annual influenza vaccination. This study examined whether supplementing vaccine information statements (VIS) with […]

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Latino trust in journalists and the 2016 U.S. general election: An analysis of voter responses María E. Len-Ríos and Ivanka Pjesivac

Additional author: Patricia Moy Abstract: This paper reports qualitative and quantitative data from a national online panel survey of Latinos (N=720) after the 2016 U.S. presidential election. Participants reported in […]

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Mixed methods to examine communication crises: Combining a case study with the experimental method María E. Len-Ríos

Additional authors: Manu Bhandari & Kyung Jung Han Abstract: In 2013, U.S. television chef Paula Deen faced a public relations crisis following news reports of a court deposition in which she had […]

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Teaching Specialties

Dr. Len-Ríos has taught courses in cross-cultural journalism, public relations, public relations writing, public relations administration/management, strategic campaigns, master’s thesis seminar, quantitative methods, mass media seminar and doctoral seminar courses.

Experience

Before coming to UGA, Dr. Len-Ríos served 10 years as a faculty member at the Missouri School of Journalism on the strategic communication faculty, two years at the William Allen White School of Journalism and Mass Communications at the University of Kansas, and two years at Georgia Southern University.  Her students have won first place in the Arthur W. Page Society Case Study Competition in Corporate Communication.

Awards and Fellowships

• Latino/Latin American Research Award, 3rd Place, granted by the AEJMC International Communication Division (ICD) and the AEJMC Minorities and Communication Division (MAC), Washington, D.C., 2018

• PRIME Research Award, 20th Annual Conference, International Public Relations Research Conference, 2017

• PRSA Health Academy/Quinnipiac University Paper Competition Winner, 2010

Kreshel

About: Dr. Kreshel has taught advertising in society, media planning, and media culture and diversity. Her research focuses on advertising professionalization, ethics, and history and media and gender issues.

She officially retired in December 2020, but has returned to teach on a part-time basis.

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Education

Ph.D., Communication Research, University of Illinois
M.A., Mass Communication, University of Nebraska
B.A., Advertising/Psychology, University of Nebraska

Research Interests and Activities

Dr. Kreshel’s research interests are advertising history, gender issues in mass communication and consumer culture, women’s studies and cultural studies. She has published in the Journal of Communication Inquiry, Journal of Advertising, Journal of Current Issues and Research in Advertising, Public Relations Review and the Journal of Hospitality and Tourism Administration. In 1990, she received the “Best Article” Award, in the Journal of Advertising. She has presented her work at a number of national academic conferences.

Recent PhD graduate Dr. Amie Jones has been named winner of the Margaret A. Blanchard Dissertation Prize Janice Hume, Peggy Kreshel & Karen Miller Russell

Recent PhD graduate Dr. Amie Jones has been named winner of the Margaret A. Blanchard Dissertation Prize, awarded by the American Journalism Historians Association for best dissertation of the year.  […]

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State v. Professional: A Case Study of How Chinese New Media Construct Elite Female Athletes Peggy Kreshel

Qingru Xu and Peggy J. Kreshel, (Forthcoming). “State v. Professional: A Case Study of How Chinese New Media Construct Elite Female Athletes.” International Journal of Sport Communication. Abstract: In this […]

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Teaching Specialties

Dr. Kreshel’s primary teaching interests are advertising and society; race, gender and media; advertising and communication management; media planning; and qualitative research methods. Dr. Kreshel is a member of the UGA Graduate Faculty. She was a faculty member at the Freedom Forum for Advertising Teachers at the University of North Carolina at Chapel Hill for three years, and has participated in a number of teaching workshops at national academic conferences, most recently, “Critical Media Pedagogy in the Advertising and Society Course” at AEJMC.

Experience

Prior to joining the Grady College, Dr. Kreshel owned/managed a restaurant in Fairbury, Nebraska; worked as an advertising sales representative for the Lincoln Journal-Star in Lincoln, Nebraska, and taught in the College of Journalism at the University of Nebraska. She was an independent Jazzercise franchisee for 16 years.

Awards and Fellowships

She is a 2002-2003 University of Georgia Senior Teaching Fellow.
In September 2001, Dr. Kreshel was inducted into UGA’s Teaching Academy, which recognizes excellence in teaching and exists to promotes improved teaching throughout the University.
In 1992, she received the Richard B. Russell Outstanding Undergraduate Teaching Award.