Dr. Yan Jin teaches undergraduate Public Relations (PR), PR Research, PR Administration, AdPR Health, Crisis Communication, and PR Campaigns courses. She also teaches doctoral-level mass communication theory course. As a public relations scholar, Dr. Jin’s primary research programs are in the areas of crisis communication, strategic conflict management, and health risk communication, focusing on the role of emotions and social media in crisis and risk communication theory and application.
Ph.D., University of Missouri, Columbia, MO
M.A., University of Missouri, Columbia, MO
B.A., Peking University, Beijing, China
Research Interests and Activities
Dr. Jin’s work serves as a framework for crisis and risk communication in a rapidly evolving media landscape and amidst emotionally charged conflict situations, ranging from organizational crises to disasters and public health emergencies. Strategic communicators facing high-stake threats have an increasing need for evidence-based guidelines for crisis and risk information dissemination to address affected communities’ informational and emotional needs, to ensure safety and welfare of publics and organizations, and ultimately to build community resilience and aid crisis recovery. Dr. Jin’s research program in crisis communication, conflict management, and health risk communication contribute to the advancement of strategic communication theory and provide insights for public relations practice.
Dr. Jin has authored more than 100 peer-reviewed journal articles and over 30 book chapters. She is the lead-editor of the Routledge books Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice (2021) and Social Media and Crisis Communication (2nd edition) (2022), as well as co-editor of Social Media and Crisis Communication (1st edition) (2017). Dr. Jin was named a Top 2 “Most Productive Scholar” in crisis communication research according to a 2014 refereed article in International Journal of Strategic Communication. She was also named a Top 27 “Most Cited Public Relations Author” according to a 2019 refereed article in Journal of Public Relations Research, as well as a Top 6 “Most Published Author” and Top 16 “Most Cited Author” in Public Relations Review articles according to a 2021 refereed article in Public Relations Review. Recently, she was named a Top 6 “Most Published Author” in social media research in public relations scholarship (2010-2020) according to a 2022 refereed article in Public Relations Review.
Dr. Jin has published in leading journals in the field, including Communication Research, Journal of Applied Communication Research, Journal of Public Relations Research, Public Relations Review, Public Relations Journal, Journalism and Mass Communication Quarterly, International Journal of Strategic Communication, Corporate Communication: An International Journal, Journal of Contingencies and Crisis Management, Health Communication, Journal of Health Communication, Vaccine, British Journal of Medicine and Medical Research, American Journal of Infection Control, Social Marketing Quarterly, and Journal of Homeland Security and Emergency Management. Her work has also been published in leading scholarly books, including The Handbook of Crisis Communication, SAGE Handbook of Public Relations, and New Media and Public Relations.
Sung In Choi (PhD student), Yan Jin, and Mark Badham. (forthcoming). “Factors Influencing Americans’ Preventive Behaviours during the COVID-19 Pandemic: Lessons for Strategic Health and Risk Communicators.” Strategic Communication in a Global Crisis: National and […]Read More
Xuerong Lu (PhD alum) and Yan Jin. (forthcoming). “Integrating Strategy and Dosage: A New Conceptual Formula for Overcoming Unintended Effects in Public Health Crisis Communication (PHCC).” The Handbook of Crisis Communication (2nd edition) (Eds. W. T. […]Read More
Yan Jin, Lucinda Austin, and Brooke Liu. (forthcoming). “Social-Mediated Crisis Communication Research: How Information Generation, Consumption, and Transmission Influence Communication Processes and Outcomes.” The Handbook of Crisis Communication (2nd edition) (Eds. W. T. Coombs […]Read More
Bryan Reber, Yan Jin, and Glen Nowak. (forthcoming). “Advancing Crisis Communication Effectiveness: Integrating Crisis Scholarship with Practice.” The Handbook of Crisis Communication (2nd edition) (Eds. W. T. Coombs and S. J. Holladay), Wiley-Blackwell. Abstract: Reber, Jin, […]Read More
Elise Karinshak (undergraduate student) and Yan Jin’s paper “Knowing Thy Enemy and Fighting the Good Fight: A Framework for Organizational Preparation for and Response to AI-driven Disinformation Campaigns” received the Emerald Professional […]Read More
Ivanka Pjesivac, Leslie Klein (PhD student), Wenqing Zhao (PhD student),Xuerong Lu (recently graduated PhD student), and Yan Jin. (May 2022). “Factors that impact COVID-19 conspirational beliefs and health-related behaviors.” Poster presented at […]Read More
Yen-I Lee (PhD alum), Xuerong Lu (PhD candidate), Taylor Voges (PhD candidate), and Yan Jin. (forthcoming). “Fending off Unverified Accusation with Narratives: The Role of Primary and Secondary Narratives in Organizational Response Effectiveness in an Ongoing […]Read More
Taylor Voges (PhD candidate), Yan Jin, LaShonda Eaddy (PhD alum), Shelley Spector. (forthcoming). “Effective Communication Management in a Public Health Crisis: Lessons Learned about COVID-19 Pandemic through the Lens of Health Communication Executives.” Journal […]Read More
Abstract: Interpreting a facemask as an unspoken statement of one’s identity during the COVID-19 pandemic based on product symbolism theory, the present study examines the relationships among one’s trust in […]Read More
Abstract: This study examined the effects of literacy and efficacy on individuals’ protective action taking and information seeking during the early phase of infectious disease outbreaks through a nationally representative survey […]Read More
Abstract: Social media provides users easy access to unpredictable and unfiltered information from multiple sources during crises, further challenging publics to discern the accuracy of the information they receive and […]Read More
Abstract: The social-mediated crisis communication domain is flooded with misinformation in various forms, causing misperception about a crisis and trigger negative crisis outcomes that harm organizational reputation and publics’ wellbeing. […]Read More
Abstract: To further investigate the role of conspirational beliefs on health-related behaviors during a health pandemic such as COVID-19, we conducted an online survey among U.S. adults (N = 798) […]Read More
Abstract: Based on a COVID-19 pandemic communication survey (N = 3,124) in Australia, Finland, Italy, South Korea, Sweden, and the United States, our study examined how trust in government sources […]Read More
Abstract: Organizations need to respond to sticky crises with speed and timeliness; this speed depends onhow communication practitioners assess threats and their organizations’ resources for the threats. Based on theoretical […]Read More
Abstract: Crises have been examined from the perspective of the crisis origin organization. Depending on the crisis type, other organizations might experience impacts because of the initial crisis. This emerging […]Read More
Abstract: Using an online survey of a representative U.S. adult sample, this study revealed how publics perceived COVID-19 risk and credibility of information channels differently, which further predicted intention to […]Read More
Abstract: To close existing research gap and combat vaccine hesitancy among young adults, we conduct this study to integrate psychological reactance theory to better understand the effectiveness of three emerging […]Read More
Abstract: This study examined how individuals’ emotional and cognitive responses to different shades of truth embedded in health crisis (mis)information (i.e., full falsity vs. partial falsity vs. full truth) might […]Read More
Abstract: The COVID-19 pandemic has brought several challenges to businesses and societies. In response, many corporations have supported local communities and authorities in the management of the pandemic. Although these […]Read More
Book Description: The purpose of this book is to provide insights into effective and ethical management of “sticky crises” (i.e., industry-wide crisis issues that are complex and challenging, with and […]Read More
Abstract: To further the understanding of how communication executives make tough calls in times of organizational-public conflict, we use a conjoint analysis to identify key drivers for organizational stance decision-making. […]Read More
Yan Jin (PI), Shelley Spector (Co-PI), and Taylor Voges (PhD Candidate, Co-PI). “The Power of Myth and Truth: Uncovering the History and Growing Role of Native Americans in Public Relations.” The Arthur W. Page Center […]Read More
Santosh Vijaykumar, Daniel Rogerson, Yan Jin, and Mariella Silva de Oliveira Costa. (forthcoming). “Dynamics of Feedback Behaviours to Social Peers Sharing COVID-19 Misinformation on WhatsApp in Brazil.” Abstract: Online COVID-19 misinformation is […]Read More
Funding Source: U.S. Food & Drug Administration via a Broad Agency Announcement (BAA) Total Amount: $224,478.00 Project period: 09/30/2021 to 06/29/2024 Project Summary: We propose a multi-phase research project that […]Read More
Abstract: Crises present organizations with the “rhetorical exigency” to enact control (Heath, 2004, p.167). Silence is not an option. This study, as the first empirical examination of Le et al. (2019)’s seminal study […]Read More
Abstract: The study utilizes semi-structured interviews of health risk communication practitioners in the backdrop of the COVID-19 pandemic. The contingency theory of strategic conflict management is the guide to understanding […]Read More
Aarum Youn-Heil (Grady PhD student) and Yan Jin. Abstract: This study proposes a new conceptual model for understanding interracial communication apprehension (IRCA), delineating how people of color use various communication practices (Orbe, […]Read More
Abstract: How individuals experience unintended effects of risk messages is an understudied area. Focusing on three types of unintended effects (i.e., message fatigue, risk tolerance, and psychological reactance) associated with […]Read More
Abstract: Although uncertainty has been identified as a key crisis characteristic and a multi-faceted construct essential to effective crisis management research and practice, only a few studies examined publics’ perceived […]Read More
Abstract: While risk perception has been the subject of many sport tourism studies, much remains to be linked with risk information seeking, travel-related response, and behavior in the sport tourism […]Read More
Abstract: Effective response strategies and narratives are crucial for organizations to manage crisis situations. Grounded in SCCT (Coombs, 2007) and narratives of crisis (Seeger & Sellnow, 2016), this study aims […]Read More
Abstract: One of the understudied topics in risk communication is why individuals do not follow or are resistant to recommended behaviors that optimize personal health outcomes. To understand the dimensionality […]Read More
Abstract: Uncertainty is one of the key characteristics of an organizational crisis that needs to be addressed in an organization’s crisis responses. Although a large body of uncertainty research has […]Read More
Abstract: The world is subject to many an affliction and pandemic, as seen most recently with COVID-19. This study, in an attempt to better understand the trends and workings of […]Read More
Abstract: This study uses a novel approach, the conjoint analysis, as a way to investigate the interactions between three factor groupings of the contingency theory variables that are relevant for […]Read More
Abstract: We examined how age and exposure to different types of COVID-19 (mis)information affect misinformation beliefs, perceived credibility of the message and intention-to-share it on WhatsApp. Through two mixed-design online […]Read More
Abstract: Higher education institutions and their students face a wide range of infectious disease threats (IDTs). However, there is a lack of theory-driven research on how to provide communication for […]Read More
Abstract: Depression is a major threat to public health in China. Although many social determinants have been recognized as robust predictors of health outcomes, depression is still widely viewed and […]Read More
Hyoyeun Jun (Grady PhD Alum) and Yan Jin (Forthcoming). “The Conceptualization of Risk Tolerance and Scale Development for Measuring Publics’ Tolerance of Individual Health Risks.” Journal of International Crisis and […]Read More
Yan Jin, Irina A. Iles, Lucinda Austin, Brooke Liu, and Gregory R. Hancock (Forthcoming). “The Infectious Disease Threat (IDT) Appraisal Model: How Perceptions of IDT Predictability and Controllability Predict Individuals’ […]Read More
Yan Jin (PI). Grant from Arthur W. Page Center for Integrity in Public Communication: ($4,500, 2020-2021). [Co-PIs: Shelley Spector and Lashonda Eaddy (Grady PhD Alum)] “Ethical and Effective Multi-Agency Public Crisis […]Read More
Abstract: Crisis misinformation, including false information about a crisis or a crisis-stricken organization, has become a fundamental threat to organizational wellbeing. Effective crisis response geared toward fighting crisis misinformation demands […]Read More
Abstract: To expand the existing scholarly literature on the nature of crisis, this study elaborates on the notion of crisis distance by 1) investigating its influence on publics’ crisis responses […]Read More
Brooke Liu, Lucinda Austin, Yen-I Lee, Yan Jin, and Seoyeon Kim. (Forthcoming). “Telling the Tale: The Role of Narratives in Helping People Respond to Crises.” Journal of Applied Communication Research. […]Read More
Abstract: The purpose of this study is to identify the best practices for corporate communication research collaboration between a university research group (URG) and outside businesses or organizations that systematically […]Read More
Abstract: In recent years, several fashion organizations have received trenchant criticisms made against garments and fashion campaigns that included designs and graphics with negative racial connotations. Crisis issues can be […]Read More
Abstract: In order to understand publics’ crisis information consumption in an increasingly competitive and conflicting media environment, this study addresses how and why individuals vet information (or not) in social-mediated […]Read More
Accepted for presentation at the International Communication Association (ICA) Conference, Information Systems Division, May 21-25, 2020, Gold Coast, Australia. Abstract: To refine the conceptualization and operationalization of information vetting in […]Read More
Accepted for presentation at the International Communication Association (ICA) Conference, Health Communication Division, May 21-25, 2020, Gold Coast, Australia. Abstract: This study investigated the effect of different framing, visual, and […]Read More
Accepted for presentation at the International Communication Association (ICA) Conference, Public Relations Division, May 21-25, 2020, Gold Coast, Australia. Abstract: Crisis misinformation, including false information about a crisis or a […]Read More
Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL. Abstract: Numerous studies have explored how publics seek and share crisis information, but […]Read More
Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL. Abstract: How to detect side effects of repeated exposure of the same or […]Read More
Accepted for presentation at the 23rd annual International Public Relations Research Conference (IPRRC), March 5-7, 2020, Orlando, FL. Abstract: This study examines the effects of environmental risk perception and risk […]Read More
Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL. Abstract: Social media have become dominant channels for organizations and citizens to share […]Read More
Invited Article: Yi-Ru Regina Chen, Yang Cheng, Chun-Ju Flora Hung-Baesecke, and Yan Jin (12/10/2019). “How Stakeholders React to Mobile-Enhanced Corporate Disaster Relief Efforts.” Behavioral Insights Research Center, Institute for Public […]Read More
Lucinda Austin and Yan Jin (Eds.) (Forthcoming in 2021). Social Media and Crisis Communication (Second Edition), Routledge.Read More
Abstract: In order to understand publics’ information consumption behavior in current media environment, this study addresses how and why individuals vet information (or not) in crisis situations. Grounded in dual-process […]Read More
Abstract: The continuation of rapid changes in Web 2.0 has transformed the practice of business communication and stakeholders’ expectations. One paramount issue facing corporate communicators is stakeholders’ social media fatigue […]Read More
Abstract: Depression is one of the most severe health threats to the college student population. Depression communication plays an essential role in reducing stigma and discrimination against sufferers. However, the […]Read More
Abstract: Given the role the Internet plays in communicating anti-vaccine sentiments, coupled with limited research in this area, this study focused on the social media platform Pinterest, analyzing 1,119 vaccine-related […]Read More
Abstract: This Delphi study explores the status of crisis communication research and education qualitatively through the lens of 22 internationally recognized crisis communication scholars, systematically recruited and retained to serve […]Read More
Abstract:: Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis […]Read More
Abstract: With globalization, corporations increasingly have to consider both domestic stakeholders and overseas stakeholders (i.e., international publics) in their corporate social responsibility (CSR) practice. Digitalization empowers international publics to scrutinize […]Read More
Abstract: Social movements and social issue related public discourse has become one of the most impactful public communication phenomena in the digital space. Previous studies have examined the association between […]Read More
Abstract: this study examines the effect of discrete emotional appeal (i.e., regret and hope) in loss-framing-based narrative by exploring its impact on people’s emotional engagement and attitude toward the smoking […]Read More
Abstract: In a polarizing media environment increasingly fraught with misinformation, disinformation, contradicting information, and rumor, it is tougher than ever for brands and agencies to correct the record or make […]Read More
Abstract: The proliferation of news sources and user-generated content, which is flooded by misinformation (Southwell, Thorson, & Sheble, 2018), present an urgent need for research that investigates audiences’ information consumption […]Read More
Abstract: As Heath and O’Hair (2009) defined, crisis is when risk is manifested. The urgency and uncertainty of crisis can induce more complexity to organizations (Seeger, Sellnow, & Ulmer, 1998). […]Read More
Abstract: An increasing lack of information truthfulness has become one fundamental challenge to communications. Insights into how to debunk this type of misinformation can especially be crucial for public health […]Read More
Abstract: The public health communication challenges that arise in times of infectious disease threats (IDTs) were examined using the Risk Amplification through Media Spread (RAMS) Framework and in-depth phone interviews […]Read More
Abstract: This longitudinal pedagogical research investigates students’ perceptions and learning outcomes by integrating web and social analytics-based learning activities (i.e., Google Analytics courses and certification test) into Public Relations Research […]Read More
Abstract: With the heavy use of mobile social networking applications (SNA), corporations have widely applied corporate social responsibility activities enhanced by mobile technologies (i.e., mCSR) to target stakeholders. This study […]Read More
Abstract: This study aims to identify the nature of, and find potential solutions to the kinds of vulnerabilities that misinformation imposes on older adults during infectious disease outbreaks with a […]Read More
Abstract: This study explored how financial crisis history can inform corporate crisis communication practice across industries and over time. Thirty-eight interviews with chief communications officers (CCOs) and their counselors were […]Read More
Abstract: As social media use on mobile devices has been integrated in people’s daily lives, corporations began to target the publics on corporate social responsibility (CSR) activities on mobile devices. […]Read More
Abstract: This study explored how financial crisis history can inform corporate crisis communication practice across industries and over time. Thirty-eight interviews with chief communications officers (CCOs) and their counselors were […]Read More
Abstract: This study first refined the conceptual framework of publics’ communicative behavior in social-mediated health crises. Then two multiple-item scales for measuring publics’ health crisis information seeking and sharing (CISS) […]Read More
Dr. Jin teaches PR Research, PR Administration, PR Campaigns, AdPR Health, Crisis Communication, and Mass Communication Theory. Her PR Campaigns class has collaborated with The Home Depot and eBay, while her AdPR Health class has worked on strategic health communication projects with Amgen and Publicis Health. She also served as faculty advisor for Grady PRSSA Chapter’s Bateman Team (2016, 2017 and 2018).
In 2016, Dr. Jin led the Grady@Oxford Summer Study Abroad Program at Oxford University, UK. She has guest-lectured for a number of universities in the U.S., Europe, and Asia.
Dr. Jin serves on the editorial board of Journal of Public Relations Research, Public Relations Review, Communication Research, Journal of International Crisis and Risk Communication Research, and Journal of Public Interest Communications. She also guest-edited special issues for Public Relations Review and Journal of International Crisis and Risk Communication Research. She is an affiliated researcher of the National Consortium for the Study of Terrorism and Responses to Terrorism at the University of Maryland. She is also a faculty affiliate of the Owens Institute for Behavioral Research (OIBR) at the University of Georgia. As invited fellow, scholar and/or professor, Dr. Jin has visited and conducted international research collaborations at University of Jyväskylä (Finland), Aalto University (Finland), Northumbria University (UK), Università IULM (Italy), and Amsterdam School of Communication Research (ASCoR) at University of Amsterdam (Netherlands).
Actively engaged in bridging the gap between academia and industry, Dr. Jin has contributed over 20 articles to professional publications and outlets with a global outreach, such as PR News, Communication Director, PR Tactics, and Institute for Public Relations’ Social Science for Social Media Research Center. She has given a seminar talk at the National Conference of State Legislatures, conducted professional workshops at the Public Relations Society of America’s international conferences, and presented at the Public Relations Leadership Summit sponsored by The Plank Center for Leadership in Public Relations. She was a keynote speaker at the 2019 International Crisis and Risk Communication Conference. Dr. Jin serves on the publications board and research committee of the Association for Business Communication.
Dr. Jin is the director and co-founder of Crisis Communication Think Tank (CCTT) at UGA, which aims to advance crisis communication effectiveness through dialogue and collaboration among leading public relations scholars and practitioners on emerging and complex crisis issues.
Awards and Honors
Dr. Jin received the 2014 Krieghbaum Under-40 Award from the Association for Education in Journalism and Mass Communication (AEJMC). This prestigious national award is given annually by AEJMC to recognize the recipient’s outstanding achievement in research, teaching, and public service. In 2016, Dr. Jin was elected to the Arthur W. Page Society based on her teaching and research distinction in corporate communications. In 2017, Dr. Jin was accepted for placement on the Fulbright Specialist Roster (2017-2020) by the U.S. Department of State, Bureau of Educational and Cultural Affairs, becoming eligible to be matched with projects designed by international host institutions. In 2019, Dr. Jin received the Kitty O. Locker Outstanding Researcher Award from the Association for Business Communication (ABC), an international award that recognizes excellence in business communication research and outstanding contribution to the business communication discipline.
Dr. Jin has earned numerous top paper awards at leading conferences, including the International Public Relations Research Conference, the International Communication Association, the Association for Education in Journalism and Mass Communication, and the National Communication Association conferences, as well as the European Public Relations Education and Research Association (EUPRERA) Congress. She was named a Page Legacy Scholar in 2013, 2016, 2017, 2019, 2020, 2022 by the Arthur W. Page Center for Integrity in Public Communication.
Serving as principle investigator (PI), Co-PI, co-investigator (CI), or lead researcher, Dr. Jin has contributed to public relations, crisis communication, strategic conflict management, health and risk communication projects funded by the United States Food and Drug Administration (FDA), the National Institutes of Health (NIH), Arthur W. Page Center for Integrity in Public Communication, The Plank Center for Leadership in Public Relations, C. R. Anderson Research Fund of the Association for Business Communication, and WhatsApp Research Awards for Social Science and Misinformation.
Dr. Jin was named the Georgia Athletic Association Professor in Grady College in November 2018. She was named the C. Richard Yarbrough Professor in Crisis Communications Leadership in August 2022.