Jung Min Hahm

PhD student, Graduate Studies

Educational background

B.A. Communication (Strategic Communication), The Ohio State University
M.A. Mass Communication (Advertising), University of Georgia

Do Consumers Trust Healthy Menu Advertising from Fast Food Brands? Influence of Brand and Consumer-related Factors Jung Min Hahm and Emeritus and Retired Faculty

Abstract: Using the health halo effect as the theoretical framework, this research examined the influence of health consciousness, brand commitment, and perceived brand healthiness on consumer perceptions of healthy benefit, unhealthy risk, taste, and ad-trust following exposure to fast food restaurant advertisements featuring healthy food choices.

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Feeling the weight of calories: Using haptic feedback as virtual exemplars to promote risk perception among young females on unhealthy snack choices Sun Joo (Grace) Ahn and Jung Min Hahm

Abstract: Virtual simulations allow users to feel and manipulate objects as they would in the physical world. Guided by exemplification theory and risk communication research, a virtual exemplar was developed to allow users to feel the weight of the caloric density of unhealthy snacks (e.g., potato chips) to heighten risk perceptions on snack choices. A […]

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Hahm, JungMin