The University of Georgia's Grady College of Journalism and Mass Communication has several faculty members in its advertising discipline prepared to provide pre-Super Bowl or post-Super Bowl commentary on the advertisements aired during the football game Feb. 2.
Faculty members ready to comment include:
Tom Reichert – Tom Reichert is an advertising professor and head of the department of advertising and public relations at the Grady College. He's authored or edited eight books and numerous articles about advertising-including controversial uses of sexual appeals in advertising. He can add insight about how controversial appeals influence audiences, especially during the Super Bowl.
Jooyoung Kim – Kim is an associate professor of advertising and teaches on the topics about advertising campaigns, global advertising, and quantitative research methods. He can provide expert commentary on advertising engagement and consumer emotion.
Karen King – King is a professor of advertising and teaches on advertising media planning, advertising campaigns and advertising research. Prior to joining Grady College, King worked at Foote, Cone and Belding Communications, Inc. in Chicago as a media buyer/planner and a research supervisor. King can provide insight on pricing, media planning (why companies advertise during the Super Bowl), strategy, and use of social media in advertisements.
Peggy Kreshel – Kreshel is an associate professor of advertising who teaches about advertising in society, media planning, and media culture and diversity. Her research interests include advertising history, gender issues in mass communication and consumer culture, women's studies and cultural studies. Kreshel can speak on a number of social justice issues in advertising, including gender issues and portrayals of men, women and children in advertising.
UGA Grady College
Established in 1915, the Grady College of Journalism and Mass Communication offers undergraduate majors in journalism, advertising, public relations, digital and broadcast journalism and mass media arts. The college offers two graduate degrees, and is home to the Peabody Awards, internationally recognized as one of the most prestigious prizes for excellence in electronic media. For more information, see www.grady.uga.edu or follow @UGAGrady on Twitter.
January 30, 2014 Author:
Sarah Freeman, firstname.lastname@example.org