Sterling

Kyla Sterling began her New Media Institute journey in 2018 as an Emerging Media Master’s student. Now, as faculty advisor for the New Media Certificate program, she oversees students’ journeys all the way from recruitment to graduation. In addition, she teaches certificate courses and continues to grow the NMI network by working closely with alumni and corporate partners. Prior to moving to Athens, Sterling taught college writing and literature in the English department at the University of North Carolina at Greensboro, where she also earned a Master of Fine Arts degree.

Lough

About: Dr. Lough studies visual communication and solutions journalism, with an emphasis on photojournalism. He teaches graduate-level visual communication method & theory, as well as undergraduate photography and journalism ethics & diversity courses.

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Kyser Lough on Twitter 

Kyser Lough personal website

Education

Ph.D., Journalism, The University of Texas at Austin

M.A., Mass Communication, Murray State University

B.A., Public Relations, Murray State University

Research Interests and Activities

Dr. Lough researches visual communication and solutions journalism, both with an emphasis on photojournalism. He aims to advance the field of visual journalism further by incorporating his work into professional, research and classroom spaces.

His research explores questions of power, access and boundaries. Within visual communication, he studies how news images are made, selected and interpreted, as well as the photographers themselves in how they define and operate within their field as they fight for legitimacy and job security. His solutions journalism work investigates how it is conceptualized/created, audience effects and the interplay of words and images. Solutions journalism, a growing field of interest within journalism studies, compels journalists to go beyond just reporting about problems in a community by also covering what people are doing about it.

Dr. Lough has presented his research at both national and regional AEJMC conferences, as well as at ICA and specialty conferences. His research is published in peer-reviewed journals such as Journalism, Journalism and Mass Communication Quarterly, Journalism Practice, Visual Communication Quarterly, Digital Journalism and The Agenda Setting Journal.

Teaching Specialties

Dr. Lough’s teaching specialties include visual communication, specifically photojournalism, graphic design and visual method/theory, as well as general newswriting, ethics and related journalism courses.

Experience

Prior to pursuing his Ph.D., Dr. Lough spent 10 years as a photojournalist, reporter and public relations practitioner. His work has appeared for the Associated Press and NCAA and in the Austin American-Statesman, Lexington Herald-Leader, Louisville Courier-Journal, Murray Ledger & Times and American Hunter Magazine among others. He continues to freelance as a photographer in Athens and specializes in concert and sports photography.

Awards/Fellowships

Top 22 Under 40 Racer Young Alumni, Murray State University, 2022

Special Collections Libraries Faculty Fellow, University of Georgia, 2021

Rock Star Reviewer, International Communication Association, Visual Communication Studies division, 2020

Selected participant, Solutions Journalism Educators Academy, 2019

Graduate School Summer Fellowship, University of Texas at Austin, 2019

Jesse H. Jones Fellowship, Moody College of Communication, University of Texas at Austin, 2018

Inclusive Classrooms Leadership Certificate Seminar, 2018

Assmann

About: Karin Assmann is the former U.S. correspondent for Spiegel television and has written, reported and produced for radio, broadcast and online publications before turning to academia. She teaches Introduction to Video Journalism and Information Gathering.

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Education

Ph.D., Journalism Studies, University of Maryland, Philip Merrill College of Journalism
M.Sc., History of Political Thought, London School of Economics and Political Science
B.S., School of Foreign Service, Georgetown University

Research Interests and Activities

Dr. Assmann’s research focuses on newsroom sociology. She studies issues such as the effects of audience engagement practices on journalists, affirmative action initiatives and their impact on work culture and institutional responses to attacks on news media organizations. Other interests include press freedom, censorship and cybersecurity.

Whistleblowers and their faith in journalism Karin Assmann

Karin Assmann. “Whistleblowers and their faith in journalism,” Journalism Practice (forthcoming). Abstract: Reporters, to enact their role as watchdogs and their commitment to uncovering corporate or governmental wrongdoing, often must […]

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She said, ‘Enough!’ Women-led protests around the world from a communication perspective Karin Assmann

Karin Assman is an invited panelist for an AEJMC ICD panel entitled: “She said, ‘Enough!’ Women-led protests around the world from a communication perspective” on November 17. She’ll be talking about initiatives in […]

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From liberal bias to ‘fake news’: Sean Hannity’s election season media-bashing from 2012-2020 Karin Assmann

Abstract: Fox News navigates Sean Hannity’s complicated status as a member of the news media by describing him as a political commentator and talk show host. His self-assigned role as media critic […]

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Fuzzy Boundaries: Journalists telling branded stories Karin Assmann and Alexander Pfeuffer

Abstract: Brand Studios have become ubiquitous in news outlets across the United States. Situated in news organizations with the attention of audiences that brands hope to reach, these in-house creative studios […]

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From Liberal Bias to Fake News: Sean Hannity’s election-time media bashing from 2016 – 2020) Karin Assmann

William Newlin, a Double Dawg, presented the paper “From Liberal Bias to Fake News: Sean Hannity’s election-time media bashing from 2016 – 2020),” co-authored with Karin Assman, at the AEJMC […]

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Change comes from the top: bringing diversity into newsroom leadership Karin Assmann

Panel proposal accepted for the Association for Education in Journalism and Mass Communication (AEJMC) annual conference, August 2022.

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Pushing Fuzzy Boundaries: Advertising, Journalism Ethics and Professional Identities in Branded Newsrooms Karin Assmann and Alexander Pfeuffer

Panel proposal accepted for the Association for Education in Journalism and Mass Communication (AEJMC) annual conference, August 2022. Panelists: Alexander Pfeuffer, Ava Sirrah, Columbia University (PhD candidate).

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Enemies of the Press: Global harassment, abuse and violence against journalists Karin Assmann

Panelists: Florence Namasinga Selnes, Oslo Metropolitan University; Celeste Gonzáles de Bustamente and Jeannine E. Relly, Arizona State University; Kaitlin Miller, University of Alabama; Kalyani Chadha, Northwestern; Prashanth Bhat, Eastern Connecticut […]

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From liberal bias to ‘fake news’: Sean Hannity’s election- season media-bashing from 2012-2020 Karin Assmann

Abstract: This study analyzes Sean Hannity’s rhetoric about the news media before, during and after the three most recent presidential elections. We treat Hannity’s discourse as metajournalistic discourse (Carlson, 2016) that […]

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Judging Oprah Karin Assmann

Abstract: When viewers tuned in to watch Oprah Winfrey’s interview with the Duke and Duchess of Sussex earlier this year, they celebrated Winfrey’s interview style on Twitter. All but crowning […]

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Women in editorial leadership: A West German Domain? Karin Assmann

Karin Assmann and Stine Eckert presented their study “Women in editorial leadership: A West German Domain?” on September 24, 2021, in Magdeburg, Germany. Dr. Eckert was present and Dr. Assmann […]

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Understanding and building communication and information needs in rural Georgia Karin Assmann

Karin Assmann presented “Understanding and building communication and information needs in rural Georgia” at the 2021 Engagement Scholarship Consortium (ESC) Annual Conference at Penn State (held virtually) on September 15, […]

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Vice Head of AEJMC’s Cultural and Critical Studies Division Karin Assmann

Karin Assman started her tenure as Vice Head of AEJMC’s Cultural and Critical Studies Division.

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AmeriCorps’ for Student Journalists in Georgia:  A Program to Bring News Coverage to Rural Communities Karin Assmann

The 2021 Baskett Mosse Award for Faculty Development has been awarded to Karin Assmann, Georgia, for her proposed project, “‘AmeriCorps’ for Student Journalists in Georgia:  A Program to Bring News Coverage to Rural […]

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Communication rituals, alternative media regimes and enactments of participatory journalism in rural ‘news deserts’ in Georgia Karin Assmann

Abstract: “News deserts’ are defined as communities with inadequate access to news sources (Abernathy, 2018; Stites, 2011). In an environment increasingly polarized, with social media platforms that support the spread […]

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The “ProQuote” initiative: Women journalists in Germany push to revolutionize newsroom leadership Karin Assmann

Abstract: Using standpoint epistemology and critical mass theories this study examines outcomes of the 2012 ProQuote [ProQuota] initiative in Germany demanding at least 30% women in leadership per newsroom. In-depth […]

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Communication rituals, alternative media regimes and enactments of participatory journalism in rural ‘news deserts’ in Georgia Karin Assmann

Karin Assmann and Ev Andrews.(Grady MA student). “Communication rituals, alternative media regimes and enactments of participatory journalism in rural ‘news deserts’ in Georgia.” Accepted for presentation at AEJMC’s 2021 Midwinter […]

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Whistleblowers and their faith in journalism: The (d)evolution of trust among the sources that journalists need most Karin Assmann

Abstract: Using in-depth interviews conducted with 12 U.S. whistleblowers  who contacted the press in the 1970s through the 2010s, this paper examines changing perceptions of the news media and journalists […]

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We are the People: Audience Engagement as Catalyst for Newsroom Unionization? Karin Assmann

Abstract: This study explores the tension between management, journalists and their audience around audience engagement with a focus on the role of newsroom unionization. Ethnographic work in three U.S. newsrooms […]

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Lügenpresse: The lying press and German journalists’ responses to a stigma. Karin Assmann

Abstract: The term Lügenpresse, ‘lying press’, was used by the German National Socialist Party before and during the Third Reich to discredit the news media and to undermine public trust. […]

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Awards and Fellowships

  • Mary Ann Yodelis Smith Award for Feminist Scholarship for: “A quota for women in online newsroom leadership? Lessons from the ProQuote initiative in Germany;” Commission on the Status of Women, AEJMC 2019
  • Stevenson open research competition; top paper award (third place) for “ProQuote: A German woman journalists’ initiative to revolutionize newsroom leadership” InternationalCommunication Division, AEJMC 2018

Moss

Leah Moss serves as the Emerging Media faculty advisor in the New Media Institute. An alumna of the first cohort of the Emerging Media Master’s concentration, Moss now leads the efforts to further develop the rapidly growing program by designing curriculum to match the fast-paced industry and cultivating a culture of innovation. Additionally, Moss plays a valuable role in the New Media Certificate program by teaching a variety of certificate courses and leading communication efforts. Before returning to Grady College, Moss worked at UGA Public Service and Outreach to elevate UGA’s reputation as the state’s flagship, land-grant institution through writing articles, developing project management strategies and coordinating web development. 

Evans

About: Matthew Nolte Evans is an award-winning writer and Assistant Professor of Screenwriting in the Department of Entertainment and Media Studies at the Grady College of Journalism and Mass Communication. Originally from Denver, Evans moved to Los Angeles in 2011 where he sold a feature screenplay to HBO Films and was inducted into the Writers Guild of America, West (WGA). Since then, he has written or developed film and television projects for numerous directors and producers, including Thomas Carter, Michelle Manning, Daniel Ragussis, and Eric Christian Olsen at CBSTV.

Education

MFA, Film Production-Screenwriting, Columbia University, New York City
BFA, Film Production, University of Colorado, Boulder
BA, Film Studies, University of Colorado, Boulder
BA, English-Creative Writing, University of Colorado, Boulder

Experience

Prior to joining Grady College in 2019, Evans taught undergraduate and graduate screenwriting courses at California State University, Fullerton (CSUF); Columbus College of Art and Design (CCAD); and New York Film Academy, Los Angeles (NYFA). He also previously worked as a Reader/Story Analyst for Pressman Films, The Tribeca Film Institute, Alcon Entertainment, and Amazon Studios.

Teaching Specialties

Evans specializes in genre writing, adaptation, and leading screenwriting workshops for feature, short film, and television writing. Previously, he oversaw MFA thesis screenplays at both CSUF and NYFA. In 2020, Evans created and taught the first undergraduate Writing for Television course offered at Grady College.

Awards and Fellowships

2012-present: Writers Guild of America, West
2021: Stowe Story Lab, Sidewalk Narrative Lab—Selected Project
2021: Fantasy/Sci-Fi Screenplay Festival—Winner
2020: Austin Film Festival Screenplay Competition—Semifinalist
2020: CineStory Feature Retreat—Selected Project
2020: ScreenCraft Screenwriting Fellowship—Semifinalist
2016: Columbia Blue List, Hosted by The Black List—Winner
2012: Academy Nicholl Fellowships in Screenwriting—Semifinalist
2011: Academy Nicholl Fellowships in Screenwriting—Semifinalist
2009: Alfred P. Sloan Feature Screenwriting Award—Winner

Vassileva

About: Ralitsa Vassileva teaches undergraduate Newsource and Multiplatform Newsroom Projects courses. Her Newsource class learns how to report, produce, and present newscasts that go live on local cable. Her Multiplatform Newsroom Projects students produce in-depth Multimedia reporting about Sustainability for student online and social media dissemination. Vassileva has 20+ years experience as CNN anchor & correspondent handling daily and breaking news for diverse audiences. Her work helped CNN win awards for covering major international events like the Arab Spring, the Tsunami disaster and September 11,2001. Vassileva has worked in various media roles including news director, multi-platform writer and consultant.  

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Linkedin profile
Twitter @RALITSACNN

Vassileva’s work on sustainability issues started at CNN, then continued at a think tank in Denmark, and now continues at UGA. She has developed The Sustainable Reporter website, a tool for her students and others to use to better communicate this vital but complex issue to the public.

Education

MA., Political Science/International Relations, Georgia State University
MA., English Language & Literature, Sofia University, Bulgaria

Research Interests and Activities

Vassileva grew up in Bulgaria and, as a young journalist helped introduce freedom of the press after the Berlin Wall fell. Later her reporting on Bulgaria’s transition gave her an opportunity to work in the U.S as an anchor for CNN International. She reported from spots around the world in both daily, breaking news and in depth formats like CNN’s Autumn of Change documentary. She wrote her MA thesis on how fears towards minorities can support the rise of right-wing extremism, even where there is an open discussion of ideas in a democratic environment. Later she used her skills to explain sustainability at think tank Sustainia in publications like Global Opportunity Explorer. Vassileva is a popular speaker/moderator on sustainability, women’s issues and digital change for the U.N, WHO, World Bank and E.U. She presented the European Press Prize Awards in 2019. As journalism lecturer her focus is on using solutions journalism methods in reporting. In the fall 2020 semester, her students will cover the topic of sustainability.

Awards and Fellowships

  • Doctor of Humane Letters, American University in Bulgaria, for contributions to journalism.
  • Peabody: Coverage of the Arab Spring 2011 (shared award)
  • Peabody:  Coverage of the Gulf Oil Spill 2011 (shared award)
  • Peabody: Coverage of the 2008 US Election (shared award)
  • Peabody: Coverage of the Tsunami Disaster in South Asia, 2005 (shared award)
  • DuPont Columbia University Award and The National Academy of Television Arts and Sciences: Coverage of September 11, 2001 (shared award)

Yoon

About: Hye Jin Yoon is an Associate Professor in the Department of Advertising and Public Relations at the University of Georgia. Her research expertise is in humor advertising and humor psychology, with growing interest in sustainable marketing and advertising.

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Education

Ph.D., Mass Communication, University of Georgia
M.A., Mass Communication, University of Georgia
B.A., Mass Communication, Korea University

Research Interests and Activities

Yoon’s primary research interests are humor effects and schema incongruity processing in advertising. Other research interests include health and environmental issues in advertising and their impact on consumers and society, digital and social media advertising, and network and sentiment analysis. Her work has been published in the Journal of Advertising, Journal of Business Research, International Journal of Advertising, Journal of Health Communication, Health Communication, and Journal of Current Issues & Research in Advertising, among others.

The Role of Corporate Social Responsibility Orientation in Green Demarketing Publicity & Advertising Youngji Seo and Hye Jin Yoon

Hye Jin Yoon, Yoon Joo Lee, Jinho Joo, and Youngjee Ko (Ph.D. candidate), “The Role of Corporate Social Responsibility Orientation in Green Demarketing Publicity & Advertising,” has been accepted for presentation […]

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Examining the Effectiveness of Retargeting Display Ads with Online Demarketing Campaigns: The Role of Browser Settings Hye Jin Yoon and Shuoya Sun

Hye Jin Yoon, Yoon Joo Lee, Shuoya Sun (Ph.D. alumnus), and Jinho Joo, “Examining the Effectiveness of Retargeting Display Ads with Online Demarketing Campaigns: The Role of Browser Settings,” has been […]

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Are Interactive PSA Formats Always Good? Testing the Identifiable Victim Effect with Instagram Carousel Posts for Pro-Environmental Campaigns Ja Kyung Seo, Hye Jin Yoon & Jeong-Yeob Han

Ja Kyung Seo (Ph.D. student), Hanyoung Kim (Ph.D. alumni), Youngjee Ko (Ph.D. candidate), Hye Jin Yoon, Jeong-Yeob Han, and Youngji Seo (Ph.D. alumni). “Are Interactive PSA Formats Always Good? Testing […]

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Humor as a Buffer to Negativity in Advertising Hye Jin Yoon

Hye Jin Yoon, “Humor as a Buffer to Negativity in Advertising.” Invited lecture at the School of Journalism and Advertising, Southern Illinois University, Carbondale, IL, October 24, 2022. 

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Journal of Advertising Hye Jin Yoon

Hye Jin Yoon has been named an Associate Editor of the Journal of Advertising, effective June 2022.

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Increasing the Efficacy of Emotional Appeal Ads on Online Video Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Skipping Behavior Hye Jin Yoon

Abstract: Using an experimental tool that tracks the viewers’ real-time ad skipping behavior, the current research tested when and why a highly arousing emotional appeal ad that induces a set of […]

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Native advertising relevance effects and the moderating role of attitudes toward social networking sites Hye Jin Yoon

Hye Jin Yoon, Yan Huang, and Mark Yi-Cheon Yim (2022), “Native advertising relevance effects and the moderating role of attitudes toward social networking sites,” Journal of Research in Interactive Marketing.  Abstract: […]

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Will humor increase the effectiveness of human papillomavirus (HPV) advertising? Exploring the role of humor, STD information, and knowledge Hye Jin Yoon and Sung In Choi

Abstract: In this research, we seek to provide effective message strategies to communicate stigma associated health issues such as the human papillomavirus (HPV), by exploring the roles of humor, STD […]

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Gaining insights into effects appeals for COVID-19 vaccine messages targeting 18-23 year old college students Xuerong Lu, Shuoya Sun, Youngji Seo, Solyee Kim, Sung In Choi, Wenqing Zhao, Jeffrey Duncan, Hye Jin Yoon, Bartosz Wojdynski & Glenna Read Read More
Decoding Demarketing Advertising: The Role of Company Mission Commitment and Credibility on Demarketing Efforts Shuoya Sun and Hye Jin Yoon

Abstract: Consumers are increasingly in support of sustainable marketing and demarketing has received attention as a viable strategy in response to this growing sentiment. As only a few studies focused on testing […]

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A Femvertising Campaign Always #LikeAGirl: Video Responses and Audience Interactions on YouTube Hye Jin Yoon

Abstract: Research into the effects of femvertising on individuals and society is needed and the purpose of this study was to gauge the nature of the campaign ‘Always #LikeAGirl’, one […]

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Study finds Grady College Advertising/Public Relations excels in advertising research productivity. Hye Jin Yoon, Karen Whitehill King & Nathaniel J. Evans

Faculty and doctoral graduates in the Department of Advertising and Public Relations in Grady College were the most visible authors or co-authors in the three leading peer-reviewed advertising research journals from 2008-2019, […]

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Pseudo-reviews: Conceptualization and consumer effects of a new online Phenomenon Hye Jin Yoon

Abstract: A pseudo-review is a type of online user-generated review (“review”) posted on an e-commerce website that often resembles an authentic review on the surface, telling an exaggerated story about […]

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Comedic violence in advertising: Cultural third-person effects among U.S., Korean, and Croatian consumers Hye Jin Yoon

Abstract: Humor is a popular appeal used in global advertising and with the growing use of comedic violence ads in the U.S., it is a worthwhile endeavor to see whether […]

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). Interdependent self-construal and number of Twitter followers: Consumer responses to alcohol industry Corporate Social Responsibility (CSR) campaign on Twitter Hye Jin Yoon

Abstract: Twitter has become an important means of communicating alcohol industry CSR campaigns. However, little is known about individual differences in consumer responses to CSR campaigns in the context of […]

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Seeking Effective Advertising Appeals for Adults Who are Hesitant to COVID-19 Vaccination: The Role of Humor, Social Norm, and Threat Information Hye Jin Yoon and Jeong-Yeob Han

Hye Jin Yoon and Jeong-Yeob Han has been awarded the Faculty Seed Grants in the Sciences Program ($9,720) through The Owens Institute for Behavioral Research (OIBR) for their proposed project Abstract: People have been found to […]

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Pseudo-reviews: Conceptualization and consumer effects of a new online Phenomenon Hye Jin Yoon

Abstract: A pseudo-review is a type of online user-generated review (“review”) posted on an e-commerce website that often resembles an authentic review on the surface, telling an exaggerated story about […]

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Comedic violence in advertising: Cultural third-person effects among U.S., Korean, and Croatian consumers Hye Jin Yoon

Abstract: Humor is a popular appeal used in global advertising and with the growing use of comedic violence ads in the U.S., it is a worthwhile endeavor to see whether […]

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The Effects of User Comment Valence of Social Media Health Campaigns on Intention to Vaccinate: The Role of Psychological Reactance Hanyoung Kim, Youngji Seo, Hye Jin Yoon & Jeong-Yeob Han

Paper to be presented to American Advertising Academy (AAA) conference, San Diego, CA. Abstract: Given the prevalent use of social media in disseminating public service announcements (PSAs) encouraging healthy behavior, […]

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Teaching Specialties

Dr. Yoon’s teaching interests including media planning, digital media, international advertising, consumer psychology, and quantitative research methods.

Experience

Prior to coming to UGA, Dr. Yoon has worked at SMU as a professor for nine years.

Awards and Fellowships

Journal of Interactive Advertising Best Reviewer Award, 2019
Journal of Advertising Best Reviewer Award, 2018
Sam Taylor Fellowship Award, 2012, 2014-2018
ICA Communication and Technology Division, Top Three Faculty Paper, 2011
American Academy of Advertising Dissertation Award, 2010

Clementson

About: Dr. Clementson teaches undergraduate- and graduate-level public relations. His research examines the effects of public figures and politicians dodging questions. When he isn’t on campus teaching, running experiments, and cheering for the Bulldawgs, he loves watching the Atlanta Braves and the Oakland Athletics, and he plays the drums. He and his wife Laura have two sons, who are bilingual in English and Brazilian Portuguese.

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Education

Ph.D., Communication, The Ohio State University
M.A., Communication Studies, University of Miami
B.A., Political Science, James Madison University

Research Interests and Activities

Dr. Clementson runs experiments testing how politicians and business spokespersons dodge reporters’ questions and whether audiences notice. He builds theoretical models that explore how the public will cognitively process deception in media interviews. His latest studies assess whether the public can detect when a company spokesperson is dodging questions amidst a company crisis, and the different ways a public figure might deceive audiences. His work has been published in Journal of CommunicationPublic Relations ReviewPolitical Psychology, Communication Studies, Journal of Language and Social Psychology, Presidential Studies Quarterly, Discourse & Communication, Mass Communication and Society, International Journal of Sport Communication and Journal of Political Marketing. His research has also appeared in Politico, NPR, NBC News, the Boston Globe, the Daily Mail, Scientific American, the San Francisco Chronicle, the Houston Chronicle, the Huffington Post, the New York Post, the Washington Examiner, New York magazine, Psychology Today and Newsweek.

Communication Education David Clementson

David Clementson was identified as one of the Top 25 most prolific researchers published in communication journals in the five-year period from 2017 to 2021. The finding appeared in the […]

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Society frowns upon spinning and so do the alleged spin doctors: Tests of present and future crisis communicators responding to spin in the media David Clementson

David E. Clementson & Beatty, M. J. (in press). “Society frowns upon spinning and so do the alleged spin doctors: Tests of present and future crisis communicators responding to spin […]

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Are presidential candidates impervious to deception detection? A test of voters’ truth-default David Clementson and Tong Xie

David E. Clementson & Xie, T. (Grady ADPR Ph.D. grad). (2022). “Are presidential candidates impervious to deception detection? A test of voters’ truth-default.” Presidential Studies Quarterly, 52(4), 728–747. http://doi.org/10.1111/psq.12809 Abstract: […]

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COVID Impact Research Recovery Funding grant David Clementson

David E. Clementson, COVID Impact Research Recovery Funding grant from the UGA Office of Research/Academic Affairs/Provost, for a proposal to experimentally test “Impact of (In)Civility in Messaging Through Political Debates.” […]

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The Science of Winning Media Interviews David Clementson

David Clementson gave a talk entitled “The Science of Winning Media Interviews” as part of a June 7, 2022, training session held by Maven Strategies, a Democratic political consulting firm […]

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Approaching the public relations profession with ease and ethical expertise: A class project to encourage, equip, and empower students entering the internship market David Clementson

David E. Clementson, (in press). “Approaching the public relations profession with ease and ethical expertise: A class project to encourage, equip, and empower students entering the internship market.” Communication Teacher. […]

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Approaching the profession with ease and ethical expertise: A class project to encourage, equip, and empower students for entering the internship market David Clementson

Abstract: Public relations and strategic communication are offered in communication departments with a field of study largely geared toward professional communicators. The majors place a heavy emphasis on internships which […]

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How Politicians Dodge Questions and How They Get Caught: Strategies for Political Campaigns, Journalists, and Voters David Clementson

Masterclass virtual – Escuela de Comunicación, Universidad Panamericana, Campus Guadalajara (Zapopan, Jalisco), México – Sept. 20, 2021

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). Effects of a “spin doctor” in crisis communication: A serial mediation model of identification and attitudes impacting behavioral intentions David Clementson

Abstract: This paper combines theories of identification and image repair to explain why an organization in crisis should avoid designing messages that engage in “spin.” An experiment is reported (N = […]

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(In)sincere demeanor and (in)sincere language in crisis communication David Clementson

Abstract:  Perceptions of a crisis communicator’s sincerity drive reactions to an organization’s response amidst a scandal. However, a spokesperson can nonverbally appear sincere while deceptively evading questions and can appear […]

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What does it mean to have a presidential image? A multiple-group confirmatory factor analysis measuring Trump and Biden in 2020. David Clementson and Tong Xie

Abstract: U.S. presidential candidates aspire to have a “presidential image.” Political communication researchers, media pundits, political scientists, pollsters, campaign consultants, and other political marketers speculate about who is “presidential” and […]

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The power of style: Sincerity’s influence on post-crisis reputation David Clementson

Abstract: Crisis communication scholars have suggested that sincerity is critical to an effective crisis response, and a robust body of research suggests that certain mannerisms and communication styles can make […]

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Sincerity vs. honesty: Testing a spokesperson’s deceptive demeanor and veracity in crisis communication David Clementson

Abstract: Mass communication research has long indicated that during a scandal an organization’s spokesperson should exude sincerity. However, no research has examined the deceptive and misleading nature of sincerity. In […]

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What does it mean to be “presidential”? A multiple-group confirmatory factor analysis of the invariance of indicators in a unidimensional scale David Clementson and Tong Xie

Abstract: U.S. presidential candidates aspire to be perceived as “presidential.” Political communication researchers, political scientists, pollsters, campaign consultants, and media pundits speculate about who is “presidential” and “unpresidential.” No prior […]

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The power of political journalists as deception detectors and how politicians reactivate voters’ truth-default David Clementson and Tong Xie

Abstract: Journalists serve as deception detectors for voters. Sometimes politicians refute journalists’ assertions. How do voters discern whom to believe? Based on cognitive sequences posited by truth-default theory (TDT), experiments […]

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Reviewer of the Year award for the journal Mass Communication and Society David Clementson

David Clementson has won the Reviewer of the Year award for the journal Mass Communication and Society. The editor said, “This year we worked hard to identify one winner on […]

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Top Faculty Paper David Clementson and Tong Xie

Clementson, D. E., & Xie, T. (2021, May 27-31). The power of political journalists as deception detectors and how politicians reactivate voters’ truth-default [Paper presentation]. International Communication Association 71st Annual […]

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How partisan voters detect deception in polarizing political media David Clementson and Tong Xie

Abstract: The public considers politicians to be deceptive. Empirical research, however, indicates voters fail to notice deception from politicians in practice. An experiment was run in which U.S. voters (n […]

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Are deceitful politicians impervious to scrutiny? A test of voters’ truth-default David Clementson and Tong Xie

Abstract: Truth-default theory (TDT) holds that people tend to passively believe others without consciously considering whether they are being told the truth. But do voters have a truth-default toward politicians? […]

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The power of political journalists as deception detectors and how politicians reactivate voters’ truth-default David Clementson and Tong Xie

Abstract: Journalists serve as deception detectors for voters. Sometimes politicians refute journalists’ assertions. How do voters discern whom to believe? Based on cognitive sequences posited by truth-default theory (TDT), experiments […]

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Narratives as viable crisis response strategies: Attribution of crisis responsibility, organizational attitudes, reputation, and storytelling David Clementson

Abstract: This article expands situational crisis communication theory (SCCT) to narrative persuasion. In a randomized experiment featuring a news interview of a scandalized company, an organization’s spokesperson responds to a […]

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Narrative storytelling and anger in crisis communication David Clementson and Tong Xie

Abstract: This paper reports a test and extension of the model posited by the theory of crisis response narratives, in which the public manifests identification with a spokesperson who tells […]

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On the merits of transparency in crisis: Effects of answering vs. evading through the lens of deception theory. David Clementson and Tong Xie

Abstract: This article applies interpersonal deception theory (IDT) to crisis communication. As strategic communicators, spokespeople representing organizations in crisis often evade questions in media interviews. Upper management and legal counsel […]

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Truth Bias and Partisan Bias in Political Deception Detection David Clementson

Every two years the International Association of Language and Social Psychology selects a Top Paper Award. This year the award was given to David Clementson for  “Truth Bias and Partisan […]

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Effects of partisan bias on perceptions of evasion in a political news interview David Clementson and Tong Xie

Clementson, D. E., & Xie, T. (Grady PhD student) (2020, Nov.). Effects of partisan bias on perceptions of evasion in a political news interview. Paper to be presented at the 106th […]

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Narrative storytelling and anger in crisis communication Tong Xie and David Clementson

Clementson, D. E., & Xie, T. (Grady PhD student) (2020, Nov.). Narrative storytelling and anger in crisis communication. Paper to be presented at the 106th National Communication Association conference, Public […]

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Narrative persuasion, identification, attitudes, and trustworthiness in crisis communication David Clementson

Clementson, D. E. (2020, Nov.). Narrative persuasion, identification, attitudes, and trustworthiness in crisis communication. Paper to be presented at the 106th National Communication Association conference, Public Relations division, Indianapolis, IN. […]

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Deceptive Evasion in Politics: Addressing a Divide in Research and Reality David Clementson

David Clementson was awarded a $9,800 grant from UGA Office of Research’s “Faculty Seed Grants in the Sciences” for my proposal entitled “Deceptive Evasion in Politics: Addressing a Divide in […]

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Narrative persuasion, identification, attitudes, and trustworthiness in crisis communication. David Clementson

Abstract: The purpose of this study is to test the effects of narratives in crisis communication. This research assesses how organizations benefit from using stories in their media responses, relative […]

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David Clementson receives Top Paper Award David Clementson

David Clementson received a Top Paper Award for “Let Me Tell You Our Side of the Story: Narrative Immersion in a Crisis Communication Media Interview.” Paper to be presented at […]

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Grant to David Clementson David Clementson

David Clementson was one of three people nationally to receive a seed grant from the Glen M. Broom Center at San Diego State for his study investigating the effectiveness of […]

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David Clementson received a $500 grant from the Glen M. Broom Center for Professional Development in Public Relations David Clementson

David Clementson received a $500 grant from the Glen M. Broom Center for Professional Development in Public Relations, at San Diego State University to test narrative persuasion strategies and crisis […]

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Why won’t you answer the question? Mass-mediated deception detection after journalists’ accusations of politicians’ evasion David Clementson

Abstract: Journalists often accuse politicians of dodging questions. Truth-default theory (TDT) predicts that when journalists serve as de facto deception detectors, the audience will process the messaging through a cognitive […]

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How web comments affect perceptions of political interviews and journalistic control. David Clementson

Abstract: People are often exposed to polarized viewpoints in web comment sections. Inspired by attribution theory and framing theory, this article tests the effects of comments that frame a politician […]

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Do public relations practitioners perceptually share ingroup affiliation with journalists? David Clementson

Abstract: Upwards of 200 studies over the past hundred years have reported on the relationship between public relations practitioners and journalists. However, no experiment has compared the group members’ perceptions […]

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Teaching Specialties

Dr. Clementson’s teaching specialties include: introduction to public relations (graduate-level), public relations (honors undergraduate-level), public relations campaigns (undergraduate- and graduate-level) and quantitative research methods.

Experience

Dr. Clementson’s public relations and political communication research is inspired by his professional background. He worked in journalism, politics and public relations for about a decade. He was a journalist for newspapers and magazines, primarily covering politics and government. He ran successful political campaigns for Democrats and Republicans in several states along the U.S. East Coast. He also served as a communication director for a public relations, marketing and advertising firm, a professional opposition researcher for politicians, and the director of communication and press secretary for Attorney Generals. Before coming to UGA, Dr. Clementson was an assistant professor of public relations at California State University, Sacramento, where he was a co-advisor to PRSSA.

 

Pfeuffer

About: Dr. Pfeuffer teaches strategic communication research and management. His research interests include the psychology of advertising effects and native advertising regulation.

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Education

Ph.D., Mass Communication, University of Minnesota
M.C.M., Communication Management, University of Southern California
B.A., Communication, George Mason University

Research Interests and Activities

Dr. Pfeuffer’s research takes a social psychological approach to the examination of advertising effects. His work is at the nexus of online advertising, consumer behavior, and consumer protection and explores the effects and mechanisms of native and covert online advertising formats. Recently, he has focused on the effects of sponsorship disclosure in electronic word-of-mouth communication. He has presented his research at national and international conferences.

Will Brands Make it if They Fake it? Exploring the Effects of CGI Influencer Disclosures in Sponsored Social Media Posts Alexander Pfeuffer and Jooyoung Kim

Alex Pfeuffer, Haley Hatfield (Ph.D. student), & Jooyoung Kim. “Will Brands Make it if They Fake it? Exploring the Effects of CGI Influencer Disclosures in Sponsored Social Media Posts.” Paper […]

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Understanding Personalized Recruitment Ads’ Effectiveness: The Role of Personalization Type and Message Involvement Alexander Pfeuffer

J. Pfiffelmann & Alexander Pfeuffer.(Forthcoming). Understanding Personalized Recruitment Ads’ Effectiveness: The Role of Personalization Type and Message Involvement. Journal of Interactive Advertising. Abstract: In response to the challenge of replacing retiring […]

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Fuzzy Boundaries: Journalists telling branded stories Karin Assmann and Alexander Pfeuffer

Abstract: Brand Studios have become ubiquitous in news outlets across the United States. Situated in news organizations with the attention of audiences that brands hope to reach, these in-house creative studios […]

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AAA Research Fellowship Award Alexander Pfeuffer and Joe Phua

Alex Pfeuffer, assistant professor of advertising, and Joe Phua, associate professor of advertising, were awarded a AAA Research Fellowship Award for a 3-year research project studying vlogs and trust cues […]

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Pushing Fuzzy Boundaries: Advertising, Journalism Ethics and Professional Identities in Branded Newsrooms Karin Assmann and Alexander Pfeuffer

Panel proposal accepted for the Association for Education in Journalism and Mass Communication (AEJMC) annual conference, August 2022. Panelists: Alexander Pfeuffer, Ava Sirrah, Columbia University (PhD candidate).

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Reaching the Vaccine-Averse: The Role of Cue-based Trust in COVID-19 Vaccination Social Media Vlogs Addressing Vaccine Hesitancy Joe Phua and Alexander Pfeuffer

A multi-method study (Study 1: Focus groups; Study 2: Survey; Study 3: Online experiment) will examine user-generated COVID-19 vaccine information in social media-based vlogs to (1) identify eWOM content attributes […]

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Getting to Yes: Vaccinating the Hesitant and Resistant Among Populations who Experience Health Disparities and Lower Vaccination Rates Glen Nowak and Alexander Pfeuffer

Abstract:  Getting to Yes is a collaboration with The Tri-County Rural Health Network, UMAS, GSU, and UGA. The overall goal of this work will be to understand the drivers of the […]

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Stranger Danger? Cue-based Trust in Online Consumer Product Review Videos Joe Phua and Alexander Pfeuffer

Abstract: Trust is a significant factor in electronic word-of-mouth (eWOM) effects. Consumers often need to form judgments about others using heuristic cues when they cannot rely on previous cumulative experiences with […]

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Trusting on a Whim? A Multi-method Inquiry of Cue-based Trust in Online Consumer Product Reviews Alexander Pfeuffer, Joe Phua & Marilyn Primovic

Abstract: Online, consumers often cannot develop trust through cumulative experiences with another party but must instead rely on heuristic cues for their trust formation. Drawing on the theoretical construct of […]

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The Portrayal of Forest Certification in National and State Newspapers of the United States Alexander Pfeuffer

Abstract: Forest certification has emerged as a market-based tool to safeguard the sustainability of the world’s forests. Since media can shape public opinion, this study examines media treatment of forest […]

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Stranger Danger? Cue-based Trust in Online Consumer Product Review Videos. Alexander Pfeuffer and Joe Phua

Abstract: Trust is a significant factor in electronic word-of-mouth (eWOM) effects. Online, consumers often need to form judgments about others using heuristic cues when they cannot rely on previous cumulative […]

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The Effect of Sponsorship Disclosure in YouTube Product Reviews. Alexander Pfeuffer

Abstract: Facing the rising trend of sponsored product reviews posted on social media, government regulatory agencies have published industry guidelines requiring disclosure of sponsorship in social media product reviews. However, […]

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Effects of Different Sponsorship Disclosure Message Types on Consumers’ Trust and Attitudes Alexander Pfeuffer

Abstract: Addressing the problem of increasing sponsored eWOM and diverse and confusing disclosure practices, this study examined the effects of different types of sponsorship disclosure messages on (1) consumers’ trust […]

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Effects of Different Sponsorship Disclosure Message Types on Consumers’ Trust and Attitudes toward Sponsored eWOM Alexander Pfeuffer

Abstract: Addressing the problem of increasing and diversifying sponsored eWOM on social media, this study examined the effects of different types of sponsorship arrangements and disclosure messages, with focus on […]

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Teaching Specialties

His primary teaching interests include research methodology, mass communication theory, and communication management.

Awards and Fellowships

• He was the recipient of the 2017 Ralph D. Casey Dissertation Award (University of Minnesota.)

Cullen

About

Originally from the United Kingdom, Tom Cullen specializes in teaching public relations writing and communication. Cullen also serves as Program Manager to the Crisis Communication Coalition (CCC).

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Education

MFA, Narrative Media Writing, University of Georgia, 2021

M.A., Journalism and Mass Communication, University of Georgia, 2018

B.A. (Hons), 1st Class, History, University of Liverpool, 2015

Teaching Specialties

As instructor-of-record for ADPR5920: Public Relations Communication, Cullen specializes in teaching students real-world writing skills. Known for taking a holistic approach to student development, Cullen frequently mentors students applying to internships, jobs and graduate school.

In 2021, the College of Journalism and Mass Communication recognized him as its “Public Relations Teacher of the Year.”