Barto

Mary Ellen Barto has more than 30 years experience working in advertising and media agencies, client marketing organizations, and as an industry consultant.  Prior to joining UGA, Mary Ellen worked for Luckie & Co, establishing a Media Center of Excellence within the agency.  She also spent 13 years as Vice President of Brand Media and Field Marketing at Arby’s Restaurant Group, where she oversaw strategic media planning and field marketing for the company, managed multiple agency relationships, and was part of the marketing leadership team responsible for the brand’s revitalization.  Mary Ellen also held senior positions in some of the industries most respected advertising agencies, including Ogilvy & Mather/Mindshare (New York and Atlanta) and BBDO/OMD (Atlanta), working with a diverse array of clients, including consumer package goods (Kraft Foods, Hershey, Pepperidge Farm, McCormick), telecommunications (ATT), insurance (Nationwide,) financial (American Express) hotels (Sheraton Hotels), Tourism (US Virgin Islands Tourism), as well as retail and QSR brands.

Mary Ellen has an undergraduate degree in Business/Psychology from Albright College (Reading, Pennsylvania).

She joins UGA as Manager of the Talking Dog Agency, guiding and supporting and growing the student-led organization.

Yoon

About: Hye Jin Yoon is an Associate Professor in the Department of Advertising and Public Relations at the University of Georgia. Her research expertise is in humor advertising and humor psychology, with growing interest in sustainable marketing and advertising.

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Education

Ph.D., Mass Communication, University of Georgia
M.A., Mass Communication, University of Georgia
B.A., Mass Communication, Korea University 
 

Research Interests and Activities

Yoon’s primary research interests are humor effects and schema incongruity processing in advertising. Other research interests include health and environmental issues in advertising and their impact on consumers and society, digital and social media advertising, and network and sentiment analysis. Her work has been published in the Journal of Advertising, Journal of Business Research, International Journal of Advertising, Journal of Health Communication, Health Communication, and Journal of Current Issues & Research in Advertising, among others.

Increasing the Efficacy of Emotional Appeal Ads on Online Video Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Skipping Behavior Hye Jin Yoon

Abstract: Using an experimental tool that tracks the viewers’ real-time ad skipping behavior, the current research tested when and why a highly arousing emotional appeal ad that induces a set of […]

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Native advertising relevance effects and the moderating role of attitudes toward social networking sites Hye Jin Yoon

Hye Jin Yoon, Yan Huang, and Mark Yi-Cheon Yim (2022), “Native advertising relevance effects and the moderating role of attitudes toward social networking sites,” Journal of Research in Interactive Marketing.  Abstract: […]

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Will humor increase the effectiveness of human papillomavirus (HPV) advertising? Exploring the role of humor, STD information, and knowledge Hye Jin Yoon and Sung In Choi

Abstract: In this research, we seek to provide effective message strategies to communicate stigma associated health issues such as the human papillomavirus (HPV), by exploring the roles of humor, STD […]

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Gaining insights into effects appeals for COVID-19 vaccine messages targeting 18-23 year old college students Xuerong Lu, Shuoya Sun, Youngji Seo, Solyee Kim, Sung In Choi, Wenqing Zhao, Jeffrey Duncan, Hye Jin Yoon, Bartosz Wojdynski & Glenna Read Read More
Decoding Demarketing Advertising: The Role of Company Mission Commitment and Credibility on Demarketing Efforts Shuoya Sun and Hye Jin Yoon

Abstract: Consumers are increasingly in support of sustainable marketing and demarketing has received attention as a viable strategy in response to this growing sentiment. As only a few studies focused on testing […]

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A Femvertising Campaign Always #LikeAGirl: Video Responses and Audience Interactions on YouTube Hye Jin Yoon

Abstract: Research into the effects of femvertising on individuals and society is needed and the purpose of this study was to gauge the nature of the campaign ‘Always #LikeAGirl’, one […]

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Study finds Grady College Advertising/Public Relations excels in advertising research productivity. Hye Jin Yoon, Karen Whitehill King & Nathaniel J. Evans

Faculty and doctoral graduates in the Department of Advertising and Public Relations in Grady College were the most visible authors or co-authors in the three leading peer-reviewed advertising research journals from 2008-2019, […]

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Pseudo-reviews: Conceptualization and consumer effects of a new online Phenomenon Hye Jin Yoon

Abstract: A pseudo-review is a type of online user-generated review (“review”) posted on an e-commerce website that often resembles an authentic review on the surface, telling an exaggerated story about […]

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Comedic violence in advertising: Cultural third-person effects among U.S., Korean, and Croatian consumers Hye Jin Yoon

Abstract: Humor is a popular appeal used in global advertising and with the growing use of comedic violence ads in the U.S., it is a worthwhile endeavor to see whether […]

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). Interdependent self-construal and number of Twitter followers: Consumer responses to alcohol industry Corporate Social Responsibility (CSR) campaign on Twitter Hye Jin Yoon

Abstract: Twitter has become an important means of communicating alcohol industry CSR campaigns. However, little is known about individual differences in consumer responses to CSR campaigns in the context of […]

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Seeking Effective Advertising Appeals for Adults Who are Hesitant to COVID-19 Vaccination: The Role of Humor, Social Norm, and Threat Information Hye Jin Yoon and Jeong-Yeob Han

Hye Jin Yoon and Jeong-Yeob Han has been awarded the Faculty Seed Grants in the Sciences Program ($9,720) through The Owens Institute for Behavioral Research (OIBR) for their proposed project Abstract: People have been found to […]

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Pseudo-reviews: Conceptualization and consumer effects of a new online Phenomenon Hye Jin Yoon

Abstract: A pseudo-review is a type of online user-generated review (“review”) posted on an e-commerce website that often resembles an authentic review on the surface, telling an exaggerated story about […]

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Comedic violence in advertising: Cultural third-person effects among U.S., Korean, and Croatian consumers Hye Jin Yoon

Abstract: Humor is a popular appeal used in global advertising and with the growing use of comedic violence ads in the U.S., it is a worthwhile endeavor to see whether […]

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The Effects of User Comment Valence of Social Media Health Campaigns on Intention to Vaccinate: The Role of Psychological Reactance Hanyoung Kim, Youngji Seo, Hye Jin Yoon & Jeong-Yeob Han

Paper to be presented to American Advertising Academy (AAA) conference, San Diego, CA. Abstract: Given the prevalent use of social media in disseminating public service announcements (PSAs) encouraging healthy behavior, […]

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Teaching Specialties

Dr. Yoon’s teaching interests including media planning, digital media, international advertising, consumer psychology, and quantitative research methods.

Experience

Prior to coming to UGA, Dr. Yoon has worked at SMU as a professor for nine years.

Awards and Fellowships

Journal of Interactive Advertising Best Reviewer Award, 2019
Journal of Advertising Best Reviewer Award, 2018
Sam Taylor Fellowship Award, 2012, 2014-2018
ICA Communication and Technology Division, Top Three Faculty Paper, 2011
American Academy of Advertising Dissertation Award, 2010

Clementson

About: Dr. Clementson teaches undergraduate- and graduate-level public relations. His research examines the effects of public figures and politicians dodging questions. When he isn’t on campus teaching, running experiments, and cheering for the Bulldawgs, he loves watching the Atlanta Braves and the Oakland Athletics, and he plays the drums. He and his wife Laura have a son, Edward, who is bilingual in English and Brazilian Portuguese.

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Education

Ph.D., Communication, The Ohio State University
M.A., Communication Studies, University of Miami
B.A., Political Science, James Madison University

Research Interests and Activities

Dr. Clementson runs experiments testing how politicians and business spokespersons dodge reporters’ questions and whether audiences notice. He builds theoretical models that explore how the public will cognitively process deception in media interviews. His latest studies assess whether the public can detect when a company spokesperson is dodging questions amidst a company crisis, and the different ways a public figure might deceive audiences. His work has been published in Journal of CommunicationPublic Relations ReviewPolitical Psychology, Communication Studies, Journal of Language and Social Psychology, Presidential Studies Quarterly, Discourse & Communication, Mass Communication and Society, International Journal of Sport Communication and Journal of Political Marketing. His research has also appeared in Politico, NPR, NBC News, the Boston Globe, the Daily Mail, Scientific American, the San Francisco Chronicle, the Houston Chronicle, the Huffington Post, the New York Post, the Washington Examiner, New York magazine, Psychology Today and Newsweek.

Approaching the profession with ease and ethical expertise: A class project to encourage, equip, and empower students for entering the internship market David Clementson

Abstract: Public relations and strategic communication are offered in communication departments with a field of study largely geared toward professional communicators. The majors place a heavy emphasis on internships which […]

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How Politicians Dodge Questions and How They Get Caught: Strategies for Political Campaigns, Journalists, and Voters David Clementson

Masterclass virtual – Escuela de Comunicación, Universidad Panamericana, Campus Guadalajara (Zapopan, Jalisco), México – Sept. 20, 2021

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). Effects of a “spin doctor” in crisis communication: A serial mediation model of identification and attitudes impacting behavioral intentions David Clementson

Abstract: This paper combines theories of identification and image repair to explain why an organization in crisis should avoid designing messages that engage in “spin.” An experiment is reported (N = […]

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(In)sincere demeanor and (in)sincere language in crisis communication David Clementson

Abstract:  Perceptions of a crisis communicator’s sincerity drive reactions to an organization’s response amidst a scandal. However, a spokesperson can nonverbally appear sincere while deceptively evading questions and can appear […]

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What does it mean to have a presidential image? A multiple-group confirmatory factor analysis measuring Trump and Biden in 2020. David Clementson and Tong Xie

Abstract: U.S. presidential candidates aspire to have a “presidential image.” Political communication researchers, media pundits, political scientists, pollsters, campaign consultants, and other political marketers speculate about who is “presidential” and […]

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The power of style: Sincerity’s influence on post-crisis reputation David Clementson

Abstract: Crisis communication scholars have suggested that sincerity is critical to an effective crisis response, and a robust body of research suggests that certain mannerisms and communication styles can make […]

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Sincerity vs. honesty: Testing a spokesperson’s deceptive demeanor and veracity in crisis communication David Clementson

Abstract: Mass communication research has long indicated that during a scandal an organization’s spokesperson should exude sincerity. However, no research has examined the deceptive and misleading nature of sincerity. In […]

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What does it mean to be “presidential”? A multiple-group confirmatory factor analysis of the invariance of indicators in a unidimensional scale David Clementson and Tong Xie

Abstract: U.S. presidential candidates aspire to be perceived as “presidential.” Political communication researchers, political scientists, pollsters, campaign consultants, and media pundits speculate about who is “presidential” and “unpresidential.” No prior […]

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The power of political journalists as deception detectors and how politicians reactivate voters’ truth-default David Clementson and Tong Xie

Abstract: Journalists serve as deception detectors for voters. Sometimes politicians refute journalists’ assertions. How do voters discern whom to believe? Based on cognitive sequences posited by truth-default theory (TDT), experiments […]

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Reviewer of the Year award for the journal Mass Communication and Society David Clementson

David Clementson has won the Reviewer of the Year award for the journal Mass Communication and Society. The editor said, “This year we worked hard to identify one winner on […]

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Top Faculty Paper David Clementson and Tong Xie

Clementson, D. E., & Xie, T. (2021, May 27-31). The power of political journalists as deception detectors and how politicians reactivate voters’ truth-default [Paper presentation]. International Communication Association 71st Annual […]

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How partisan voters detect deception in polarizing political media David Clementson and Tong Xie

Abstract: The public considers politicians to be deceptive. Empirical research, however, indicates voters fail to notice deception from politicians in practice. An experiment was run in which U.S. voters (n […]

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Are deceitful politicians impervious to scrutiny? A test of voters’ truth-default David Clementson and Tong Xie

Abstract: Truth-default theory (TDT) holds that people tend to passively believe others without consciously considering whether they are being told the truth. But do voters have a truth-default toward politicians? […]

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The power of political journalists as deception detectors and how politicians reactivate voters’ truth-default David Clementson and Tong Xie

Abstract: Journalists serve as deception detectors for voters. Sometimes politicians refute journalists’ assertions. How do voters discern whom to believe? Based on cognitive sequences posited by truth-default theory (TDT), experiments […]

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Narratives as viable crisis response strategies: Attribution of crisis responsibility, organizational attitudes, reputation, and storytelling David Clementson

Abstract: This article expands situational crisis communication theory (SCCT) to narrative persuasion. In a randomized experiment featuring a news interview of a scandalized company, an organization’s spokesperson responds to a […]

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Narrative storytelling and anger in crisis communication David Clementson and Tong Xie

Abstract: This paper reports a test and extension of the model posited by the theory of crisis response narratives, in which the public manifests identification with a spokesperson who tells […]

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On the merits of transparency in crisis: Effects of answering vs. evading through the lens of deception theory. David Clementson and Tong Xie

Abstract: This article applies interpersonal deception theory (IDT) to crisis communication. As strategic communicators, spokespeople representing organizations in crisis often evade questions in media interviews. Upper management and legal counsel […]

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Truth Bias and Partisan Bias in Political Deception Detection David Clementson

Every two years the International Association of Language and Social Psychology selects a Top Paper Award. This year the award was given to David Clementson for  “Truth Bias and Partisan […]

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Effects of partisan bias on perceptions of evasion in a political news interview David Clementson and Tong Xie

Clementson, D. E., & Xie, T. (Grady PhD student) (2020, Nov.). Effects of partisan bias on perceptions of evasion in a political news interview. Paper to be presented at the 106th […]

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Narrative storytelling and anger in crisis communication Tong Xie and David Clementson

Clementson, D. E., & Xie, T. (Grady PhD student) (2020, Nov.). Narrative storytelling and anger in crisis communication. Paper to be presented at the 106th National Communication Association conference, Public […]

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Narrative persuasion, identification, attitudes, and trustworthiness in crisis communication David Clementson

Clementson, D. E. (2020, Nov.). Narrative persuasion, identification, attitudes, and trustworthiness in crisis communication. Paper to be presented at the 106th National Communication Association conference, Public Relations division, Indianapolis, IN. […]

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Deceptive Evasion in Politics: Addressing a Divide in Research and Reality David Clementson

David Clementson was awarded a $9,800 grant from UGA Office of Research’s “Faculty Seed Grants in the Sciences” for my proposal entitled “Deceptive Evasion in Politics: Addressing a Divide in […]

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Narrative persuasion, identification, attitudes, and trustworthiness in crisis communication. David Clementson

Abstract: The purpose of this study is to test the effects of narratives in crisis communication. This research assesses how organizations benefit from using stories in their media responses, relative […]

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David Clementson receives Top Paper Award David Clementson

David Clementson received a Top Paper Award for “Let Me Tell You Our Side of the Story: Narrative Immersion in a Crisis Communication Media Interview.” Paper to be presented at […]

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Grant to David Clementson David Clementson

David Clementson was one of three people nationally to receive a seed grant from the Glen M. Broom Center at San Diego State for his study investigating the effectiveness of […]

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David Clementson received a $500 grant from the Glen M. Broom Center for Professional Development in Public Relations David Clementson

David Clementson received a $500 grant from the Glen M. Broom Center for Professional Development in Public Relations, at San Diego State University to test narrative persuasion strategies and crisis […]

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Why won’t you answer the question? Mass-mediated deception detection after journalists’ accusations of politicians’ evasion David Clementson

Abstract: Journalists often accuse politicians of dodging questions. Truth-default theory (TDT) predicts that when journalists serve as de facto deception detectors, the audience will process the messaging through a cognitive […]

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How web comments affect perceptions of political interviews and journalistic control. David Clementson

Abstract: People are often exposed to polarized viewpoints in web comment sections. Inspired by attribution theory and framing theory, this article tests the effects of comments that frame a politician […]

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Do public relations practitioners perceptually share ingroup affiliation with journalists? David Clementson

Abstract: Upwards of 200 studies over the past hundred years have reported on the relationship between public relations practitioners and journalists. However, no experiment has compared the group members’ perceptions […]

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Teaching Specialties

Dr. Clementson’s teaching specialties include: introduction to public relations (graduate-level), public relations (honors undergraduate-level), public relations campaigns (undergraduate- and graduate-level) and quantitative research methods.

Experience

Dr. Clementson’s public relations and political communication research is inspired by his professional background. He worked in journalism, politics and public relations for about a decade. He was a journalist for newspapers and magazines, primarily covering politics and government. He ran successful political campaigns for Democrats and Republicans in several states along the U.S. East Coast. He also served as a communication director for a public relations, marketing and advertising firm, a professional opposition researcher for politicians, and the director of communication and press secretary for Attorney Generals. Before coming to UGA, Dr. Clementson was an assistant professor of public relations at California State University, Sacramento, where he was a co-advisor to PRSSA.

 

Pfeuffer

About: Dr. Pfeuffer teaches strategic communication research and management. His research interests include the psychology of advertising effects and native advertising regulation.

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Education

Ph.D., Mass Communication, University of Minnesota
M.C.M., Communication Management, University of Southern California
B.A., Communication, George Mason University

Research Interests and Activities

Dr. Pfeuffer’s research takes a social psychological approach to the examination of advertising effects. His work is at the nexus of online advertising, consumer behavior, and consumer protection and explores the effects and mechanisms of native and covert online advertising formats. Recently, he has focused on the effects of sponsorship disclosure in electronic word-of-mouth communication. He has presented his research at national and international conferences.

Fuzzy Boundaries: Journalists telling branded stories Karin Assmann and Alexander Pfeuffer

Abstract: Brand Studios have become ubiquitous in news outlets across the United States. Situated in news organizations with the attention of audiences that brands hope to reach, these in-house creative studios […]

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AAA Research Fellowship Award Alexander Pfeuffer and Joe Phua

Alex Pfeuffer, assistant professor of advertising, and Joe Phua, associate professor of advertising, were awarded a AAA Research Fellowship Award for a 3-year research project studying vlogs and trust cues […]

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Pushing Fuzzy Boundaries: Advertising, Journalism Ethics and Professional Identities in Branded Newsrooms Karin Assmann and Alexander Pfeuffer

Panel proposal accepted for the Association for Education in Journalism and Mass Communication (AEJMC) annual conference, August 2022. Panelists: Alexander Pfeuffer, Ava Sirrah, Columbia University (PhD candidate).

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Reaching the Vaccine-Averse: The Role of Cue-based Trust in COVID-19 Vaccination Social Media Vlogs Addressing Vaccine Hesitancy Joe Phua and Alexander Pfeuffer

A multi-method study (Study 1: Focus groups; Study 2: Survey; Study 3: Online experiment) will examine user-generated COVID-19 vaccine information in social media-based vlogs to (1) identify eWOM content attributes […]

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Getting to Yes: Vaccinating the Hesitant and Resistant Among Populations who Experience Health Disparities and Lower Vaccination Rates Glen Nowak and Alexander Pfeuffer

Abstract:  Getting to Yes is a collaboration with The Tri-County Rural Health Network, UMAS, GSU, and UGA. The overall goal of this work will be to understand the drivers of the […]

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Stranger Danger? Cue-based Trust in Online Consumer Product Review Videos Joe Phua and Alexander Pfeuffer

Abstract: Trust is a significant factor in electronic word-of-mouth (eWOM) effects. Consumers often need to form judgments about others using heuristic cues when they cannot rely on previous cumulative experiences with […]

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Trusting on a Whim? A Multi-method Inquiry of Cue-based Trust in Online Consumer Product Reviews Alexander Pfeuffer, Joe Phua & Marilyn Primovic

Abstract: Online, consumers often cannot develop trust through cumulative experiences with another party but must instead rely on heuristic cues for their trust formation. Drawing on the theoretical construct of […]

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The Portrayal of Forest Certification in National and State Newspapers of the United States Alexander Pfeuffer

Abstract: Forest certification has emerged as a market-based tool to safeguard the sustainability of the world’s forests. Since media can shape public opinion, this study examines media treatment of forest […]

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Stranger Danger? Cue-based Trust in Online Consumer Product Review Videos. Alexander Pfeuffer and Joe Phua

Abstract: Trust is a significant factor in electronic word-of-mouth (eWOM) effects. Online, consumers often need to form judgments about others using heuristic cues when they cannot rely on previous cumulative […]

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The Effect of Sponsorship Disclosure in YouTube Product Reviews. Alexander Pfeuffer

Abstract: Facing the rising trend of sponsored product reviews posted on social media, government regulatory agencies have published industry guidelines requiring disclosure of sponsorship in social media product reviews. However, […]

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Effects of Different Sponsorship Disclosure Message Types on Consumers’ Trust and Attitudes Alexander Pfeuffer

Abstract: Addressing the problem of increasing sponsored eWOM and diverse and confusing disclosure practices, this study examined the effects of different types of sponsorship disclosure messages on (1) consumers’ trust […]

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Effects of Different Sponsorship Disclosure Message Types on Consumers’ Trust and Attitudes toward Sponsored eWOM Alexander Pfeuffer

Abstract: Addressing the problem of increasing and diversifying sponsored eWOM on social media, this study examined the effects of different types of sponsorship arrangements and disclosure messages, with focus on […]

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Teaching Specialties

His primary teaching interests include research methodology, mass communication theory, and communication management.

Awards and Fellowships

• He was the recipient of the 2017 Ralph D. Casey Dissertation Award (University of Minnesota.)

Primovic

Marilyn Primovic seeks to understand the ways media influences consumer decision making.

Completing both her B.A. in journalism and M.A. in advertising and public relations from the Grady College in four years, Primovic was named Deborah Norville Journalism Scholar, Peyton T. Anderson Journalism Scholar and M. Tyus Butler Journalism Scholar. While a student, she worked as an investigative reporting intern at America’s largest major market news station, WSB-TV Atlanta. She has worked as a marketing assistant for UGA Recreational Sports since 2016, receiving the highest honor in the department, the Michael G. Warren Award, in 2017.

Primovic looks forward to using these experiences to inform persuasive communication research that can be applied to the field.

Cullen

About

Originally from the United Kingdom, Tom Cullen specializes in teaching public relations writing and communication. Cullen also serves as Program Manager to the Crisis Communication Coalition (CCC).

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Education

MFA, Narrative Media Writing, University of Georgia, 2021

M.A., Journalism and Mass Communication, University of Georgia, 2018

B.A. (Hons), 1st Class, History, University of Liverpool, 2015

Teaching Specialties

As instructor-of-record for ADPR5920: Public Relations Communication, Cullen specializes in teaching students real-world writing skills. Known for taking a holistic approach to student development, Cullen frequently mentors students applying to internships, jobs and graduate school.

In 2021, the College of Journalism and Mass Communication recognized him as its “Public Relations Teacher of the Year.”

Grimsley

Neila Grimsley is presently working as the Program Coordinator for Dr. Grace Ahn’s Virtual Fitness Buddy Ecosystem study, which is funded by the National Institutes of Health (NIH). Within this role, she is collaboratively working to coordinate recruitment efforts and data collection at each of the projects’ YMCA after-school sites in Metro-Atlanta. She is also in charge of overseeing logistical and administrative aspects of the project and provides support and oversight to current graduate students. Neila received her Masters in Public Health from the University of Georgia in 2011 and her degree in Child and Family Development and Public Relations from UGA in 2009.

Read

About: Dr. Read teaches Media Strategy and Insights and Analytics. Research interests are media psychology/effects, identity and representation, and psychophysiology.

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Education:

Ph.D., Mass Communication, Indiana University
M.A., Experimental Psychology, Appalachian State University
B.A., Psychology, Georgia State University

Research interests and activities:

Dr. Read is the director of the Brain, Body, and Media (BBAM) Lab. Her research blends perspectives in communication, social psychology, psychophysiology, and neuroscience to investigate information processing in media as it applies to social contexts. Her main avenue of research examines aspects of information processing and cognition/emotion associated with the perception that underlies and effects that result from exposure to mediated representation of identity (e.g., models, spokespeople). Her other projects build upon this research focus by using what we know about information processing in mediated environments to contribute to prosocial outcomes, including technological and messaging interventions to improve health and well-being.

Teaching specialties:

Her teaching specialties include media strategy, research methods, media psychology/psychophysiology, advertising and society, and consumer neuroscience.

Awards and Fellowships:

• ADPR Outstanding Advertising Teacher Award (2020)
• Annie Lang Dissertation Award from the Information Systems Division of the International Communication Association (2019)
• Indiana University Dissertation Fellowship (2017-2018)
• Indiana University Provost’s Travel Award for Women in Science (2016).

Watson

Joseph Watson, Jr. is the inaugural Carolyn Caudell Tieger Professor of Public Affairs Communications at Grady College. In this role, Watson oversees the first program in the nation to provide students with practical training in the strategy and practice of public affairs communications focused on public policy and politics.

Watson brings 20 years of experience in public affairs, campaigns and communications to Grady College. He served as an appointee in the Administration of President George W. Bush where he led the National Telecommunications and Information Administration’s domestic policy office. Professor Watson also worked on Capitol Hill, serving as Legislative Director and Legislative Counsel to former U.S. Senator Peter G. Fitzgerald of Illinois.

Prior to joining the faculty of Grady College, Professor Watson established and led the public affairs communications group for Exelon Corporation, a Fortune 100 company. At Exelon, he managed award-winning public advocacy campaigns that successfully raised public and policymaker awareness of the value of nuclear energy, culminating in the enactment of unprecedented new legislation and rules promoting nuclear energy in Illinois and New York. Prior to leading Exelon’s Public Advocacy group, he managed federal government affairs for the company in Washington, D.C.

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Education

J.D., Law, Harvard Law School
B.A., Political Science, Bradley University

 

LeBlond

Donna LeBlond is Administrative Associate I in the Department of Advertising and Public Relations. She handles office workflow, form processing, scheduling, and maintaining records. Donna also assigns classes for more than 720 majors, and is proficient with Argos, Banner, Degree Works and CAPA. Donna has completed UGA’s Diversity and Inclusiveness Certificate offered through Staff Training and Development. In 2011, she earned the Vera Penn Grady Staff Award of Excellence.

Donna graduated from Athens Area Technical Institute in June 1993 with a secretarial science diploma. That same year she began working at Grady College as receptionist/secretary in the Dean’s Office. In 1998, she was promoted to administrative associate and began working in the AdPR department. Donna has served for two terms on Staff Council, including stints on the following committees: Executive, SRG Generic Bylaws, and co-chair of the Pay & Classification Committee.