Communication expert to speak on content marketing
Jacqueline Lambiase, director of Texas Christian University's School of Strategic Communication, will join the University of Georgia's Grady College of Journalism and Mass Communication AdPR department to share her expertise on storytelling in digital spaces.
The program, “Content Marketing: Creating Voices, Themes and Brand Manifestos for Storytelling in Digital Spaces,” takes place Thursday, Feb. 5 from 9:30 to 10:45 a.m. in the Miller Learning Center, room 101.
The demand for compelling and strategic content in digital spaces has never been higher. Lambiase will discuss the ways content creators can tap into simpler writing protocols through communication planning, as well as the ways writing-by-brand-manifesto can streamline content management so communicators and their organizations can connect with audiences in real-time marketing opportunities.
Lambiase, also an associate professor at TCU, is a co-founder and co-director of the school's Certified Public Communicator Program, now in its third year of existence, and co-founder and organizer of the TCU Nonprofit Communicators Conference. She teaches writing, diversity, public relations principles, ethics, case studies and advocacy and has consulted with and spoken to diverse groups about earning their share of discussion in social media and public relations opportunities for over 10 years.
Lambiase's research focuses on public relations ethics and representations of gender and sexual equality in media, marketing and social media. She has co-authored and co-edited two scholarly collections with Grady College Advertising and Public Relations Department Head Tom Reichart and published more than 30 book chapters and journal articles. Prior to her work as an academic, she was a spokeswoman for an East Coast electric utility and worked as a wire editor, business reporter and news editor for daily newspapers in Texas.
The program is presented by the Grady College of Journalism and Mass Communication's Advertising and Public Relations department and is open to the public.Date: January 29, 2015
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