Each year the program travels to different cities within China. The most common cities traveled to in previous years are: Shanghai, Beijing, and Hong Kong. In Summer 2020, we will be traveling to Shanghai, Beijing, and Tokyo, Japan! All of these cities are distinct and vital centers of advertising and public relations in China and Asia. Most multi-nationals and major agencies have offices in each of these cities.
Shanghai (上海 Shànghǎi)
With a population of more than 23 million (with over 9 million migrants), Shanghai is the largest and most developed city in China. Shanghai was the largest and most prosperous city in the Far East already during the 1930s, and has remained the most developed city in mainland China. In the past 20 years Shanghai has again become an attractive city for tourists from all over the world. The world once again had its eyes on the city when it hosted the 2010 World Expo, recording the greatest number of visitors in the event’s history.
Shanghai is a fascinating mix of East and West. It has historic shikumen houses that blend the styles of Chinese houses with European design flair. The Bund, the colonial riverside of old Shanghai, has dozens of historical buildings lining the Huangpu River, which once housed numerous foreign banks and trading houses. As the commercial capital of China, Shanghai is also the center of China’s growing affluent middle class
During the stay in Shanghai, students will have the opportunity to learn from leading individuals in Public Relations and Advertising agencies while being completely immersed in the culture.
Beijing (北京 Běijīng)
Beijing, China’s capital city, stands as one of the most populous cities in the world and the cultural and political center of China. Situated in the northern part of the country, Beijing is surrounded by mountains on three separate sides. Both the Yongding and Chaobai rivers run through the city and the Great Wall lines its Northern end. Students will visit Beijing during the second week of the program. On this excursion, students will have the opportunity to have a wonderful Great Wall tour.
In addition to the Great Wall, Beijing houses several of China’s most well known attractions, including the Forbidden City, Tian’anmen Square, the Beijing Opera, the Temple of Heaven, Olympic Park and the Pagoda of Tanning Temple. During your time in Beijing you will experience some of these attractions and become enamored by the city’s rich history and unique culture. Experience the intimate nature of traditional activities like Chinese Kung fu (Chinese martial arts) in a quaint park or a meal of Peking Duck in a bustling downtown restaurant, and lose yourself in the radiating energy that exists throughout this booming metropolis.
Tokyo, Japan’s capital city, is the perfect add-on destination to enrich your cultural experience while in Asia. Tokyo dazzles with its traditional culture and passion for everything new. The city itself is a perfect reflection and combination of the traditional and the ultramodern that gives you the best experience.
During our time in Tokyo, we will visit some iconic landmarks in the city, including the Sensoji Temple, the Nakamise Street, the Tokyo Imperial Palace, the Meiji Jingu, the Omotesando in Shinjuku, the Odaliba (a futuristic-looking entertainment/residential area), Ginza (the most famous shopping area) and Shibuya (one of the most popular areas with entertainment, shopping, fashion and cuisine).
We will also schedule a one-day excursion on a scenery ride to Hakone. Surrounded by forest, mountains and clear blue sky, Lake Ashinoko in Hakone is a picture-perfect retreat. We will visit Hakone Shrine, featuring torii gates in the water of Lake Ashi. Another highlight will be the visit to Lake Kawaguchiko, where offers the best view of Mount Fuji (the visibility depends on the weather of the day).
Students will have free time to explore the city on your own to experience the breath of Japanese arts and culture. So join us in 2020 for the best study abroad experience in Asia!