Advertising senior selected as a Most Promising Multicultural Student by the AAF

Advertising and psychology senior Kim Nguyen, a Gainesville, Ga. native, was selected by the American Advertising Federation as one of the Most Promising Multicultural Students for 2016.

Nguyen was nominated for the MPMS program by Karen King, her former media planning professor and CURO advisor.

“Being named as a 2016 Most Promising Multicultural student is a huge honor for Kim as well as for Grady,” King said. “It provides opportunities for these outstanding students to network, interview and learn from top industry professionals.”

In addition to the recognition, the MPMS program includes a four-day industry immersion designed to promote diversity and inclusion within the advertising and marketing-related industries. It includes professional development workshops, agency visits and a recruiter’s expo.

“I plan to learn as much as I can during the 4-day program, whether it’s from the speakers or other students,” said Nguyen. “Everyone has something that they can teach me, and I want to share my own experiences so that others can learn from me, as well. I am able to learn more about how my perspective as a Vietnamese American plays a role in my advertising career and ways in which others have personally dealt with diversity.”

Nguyen will pursue a career in analytics after taking some time off to travel following graduation. During her time at UGA, she has landed a number of internships with companies that include Moxie, PHD Worldwide and the Georgia Political Review. She was also awarded a research assistantship from the Center of Research Opportunities and was granted the Prentiss Courson Scholarship through Grady College.

Along with Nguyen, there were fifty top-performing college seniors who were recommended by advertising industry executives to participate in the upcoming MPMS program. They represent the top of their class and have passionately demonstrated their future success in this industry through internships, leadership activities, community service, innovation and creativity.

With an average GPA of 3.6, this accomplished group of undergraduate seniors represents 21 states and 35 different schools across the country including Hawaii, Washington and Texas.

Leading agencies and companies including Deutsch, General Mills, Leo Burnett, McCann Worldgroup, Omnicom Group, among several others have utilized the program as a recruitment tool. In 2015, 55% of the young professionals were offered a full time position or internship during or soon after the conclusion of the program. 

Date: November 12, 2015
Author:  Glenda Dowdy,
Contact:  Sarah Freeman,