AdPR’s spring semester lineup of speakers reflects emphasis on research

The Grady College Department of Advertising and Public Relations is hosting a number of guest researchers this spring as part of an ongoing effort to highlight the importance of research.

“Excellence in the classroom is expected but research excellence is a top priority as well,” said Tom Reichert, head of AdPR . “We've invited top researchers to share their work and to explore collaborative opportunities with our faculty and graduate students.”

As part of an exchange program with the University of Amsterdam School of Communication Research, Grady College welcomed two visiting scholars last week: Sophie C. Boerman, an assistant professor of persuasive communication and postdoctoral researcher; and Eva van Reijmersdal, an assistant professor of marketing communication. Boerman gave a talk entitled “Consumer responses to new and embedded advertising formats,” while Reijmersdal presented “Is this advertising? Toward a more transparent media environment for children.” They also visited several classes.

(l.-r.) Tom Reichert, head of AdPR; Sophie C. Boerman and Eva van Reijmersdal of the University of Amsterdam School of Communication Research; Bryan H. Reber, assistant head of AdPR

“The exchange is all about global opportunities for research,” said Reichert. “We are happy to be affiliated with the leading graduate mass communication program in Europe.”

Last fall Sun Joo (Grace) Ahn, assistant professor of advertising at Grady College, traveled to the University of Amsterdam to share her research, “Persuasive Technologies: Using Immersive Virtual Environments to Promote Attitude and Behavior Change.”

Another scholar, Heidi Hennink-Kaminski (PhD '06), senior associate dean for graduate studies at the UNC Chapel Hill School of Media and Journalism, will visit Feb.8-9.  She will speak to classes and also give a talk on the intersection of social marketing and health communication Feb. 9 from 3:30 to 4:30 p.m. in Grady College’s Peyton Anderson Forum.

In addition to visiting research faculty, AdPR and Grady Graduate Studies are sponsoring research colloquia this semester, coordinated by Distinguished Visiting Scholar Marc Weinberger. All of the following lectures will take place in Peyton Anderson Forum:

Friday, Jan. 29, 10:30 a.m.—John Ford, eminent scholar and professor of marketing and international business at Old Dominion University, will discuss his research and “tips” for getting published in the Journal of Advertising Research.

Friday, Feb. 19, 10:30 a.m.—Mike Pfarrer, associate professor of management at UGA’s Terry College of Business and associate editor of the Academy of Management Review, will talk about his work with corporate reputations, media coverage, reactions to negative event and crisis management. 

Friday, Feb. 26, 10 a.m.—Beth Fossen, a PhD student at Emory University and soon-to-be faculty member in the Kelley School of Management at Indiana University, will discuss her work examining social media (E-WOM) and television advertising on marketing outcomes.

Friday, April 8, 10:30 a.m.— Keith Smith, a PhD student in marketing at UGA and soon-to-be faculty member of the D’Amore-McKim School of Business at Northeastern University, will give a presentation about his work that examines on-line consumer communities as well as on-line consumer engagement in product development, advertising and sales.

Information about other speakers who may be added to the spring semester lineup will be posted on the AdPR blog as it becomes available.

Date: January 27, 2016

Contact:  Tom Reichert,