“One of the most exciting things about the field can also be one of the biggest causes of anxiety: there’s no exact formula for success. Peers in other industries may have post-graduate journeys completely different than yours, and that’s ok. This is a culture-driven business that needs diversity. Figure out what excites you within the industry and keep in mind that diverse thinking is always in demand. There is always a place for you.”
– Sydney Bugg
“Get involved… because that is where the biggest opportunities arise.” –Niguel Anthony
Niguel Anthony is the Member Relations Coordinator for Aliera Healthcare located in Atlanta. He got this position by maintaining a strong relationship with a department head from another local company, where he was previously employed. He credits AdPR Academy with growing his entrepreneurial spirit and for teaching him things that are beneficial for his own business. He advises current students to get involved. Niguel encourages being active in school professional clubs like PRSSA, interning at different companies and agencies, or participating in programs such as AdPR Academy, because that is where the biggest opportunities arise. A major learning from his current healthcare role has been the immediacy, type and frequency of communication that is essential for the public broadly and key groups. It is unmatched compared to other industries.
“Confidence is half the battle when entering a new workplace or during an interview.” –Treajour Abrams
Treajour Abrams is a National Traffic Specialist for Spectrum Reach, her first full time position after graduating from Florida Agricultural and Mechanical University in 2017. AdPR Academy helped build her confidence as a young professional. The Academy created the space for her to have insightful conversations with veterans in the industry and gained a well-rounded knowledge about advertising and PR. These two components of the program made her transition into the workplace easier. Treajour’s advice for current students is to take advantage of the new roles that are being created in the industry and to find someone who has fulfilled a role you desire. Seek these professionals out and build a relationship. Being a traffic specialist has taught her about orders, commercial spots and rules, TV zone, scheduling the spots and how to bill the clients. She is thankful to AdPR Academy for allowing her to grow professionally and start her career with valuable relationships and skills.