AdPR Week celebrates impact of advertising and public relations at Grady College
The Grady College Department of Advertising and Public Relations announces its second annual weeklong celebration of National AdPR Week at UGA, Sept. 26 – 30.
“This week is about looking forward and identifying trends shaping the profession and how best to prepare our students for careers in these influential fields,” said Tom Reichert, head of the AdPR department.
The week, which coincides with National Advertising Week, will feature an engaging lineup of events packed with special presentations and professional development workshops led by industry veterans.
The UGA chapters of AdClub, IABC and PRSSA are organizing and hosting several of the events.
The week will culminate with a timely discussion entitled “Rio 2016: Sports PR and media on the world stage”. Public relations specialists and sports journalists will talk about the lessons learned from the recent Olympic and Paralympic games. AdPR’s Assistant Department Head Bryan Reber will moderate the panel.
Perhaps the most exciting addition to AdPR Week this year is the launch of the inaugural AdPR Giving Week. This week will give students, alumni and industry professionals the opportunity to help support programming for current students and foster growth of new programs and experiential learning for AdPR students.
“The overarching theme of this week will be to show your AdPRide by giving back to a community you know and love,” said Reichert. “Any gift, large or small, will be used to enhance excellence in AdPR and support the ongoing needs of students and faculty.”
The Department of Advertising and Public Relations boasts national rankings, award-winning faculty and successful alumni who are changing the world of advertising and public relations by applying the knowledge they gained from a top-notch education at UGA.
AdPR pride will be shared on social media with the hashtag #AdPRide.
The schedule of events is as follows:
Monday, September 26th
Event: Keynote Conversation with Wieden+Kennedy
Topic: “Being Obsessed with Being Obsessed”
The ad people behind Nike, Apple, Dodge, and Chrysler tell you about how you can turn your obsessions, unhealthy and otherwise, into cold, hard cash and a fruitful career.
Speakers:
Jason Kreher (ABJ ’00), Creative Director
Mike Egan (ABJ '05), Copywriter
Tatum Shaw (ABJ '02), Freelance Copywriter and Photographer
Location: Studio 100 at Grady College
Time: 3:20 p.m.
Tuesday, Sept. 27th
Event: Ad Club/PRSSA Sponsored Discussion
Topic: “What You Don't Know, You Don't Know, About Advertising”
Two seasoned copywriters bring you practical advice about navigating the ins and outs of the advertising business you won’t find in a textbook.
Location: Peyton Anderson Forum (PAF) at Grady College
Time: 7 p.m.
Wednesday, Sept 28th
Event: PRSSA – Lockheed Martin, Communications Leadership Development Program
Topic: Come hear about this tremendous professional opportunity in corporate communication for graduating seniors.
Location: Grady 311
Time: 5:30 – 7 p.m.
Event: Chick-fil-A Spirit Night
Topic: Stop by for dinner at the Beechwood Chick-fil-A and mention AdPR at the time of order. They will donate 10% of sales back to the AdPR department.
Location: Beechwood Chick-fil-A
Time: 5 – 8 p.m.
Thursday, Sept 29th
Event: Register for an informal lunch discussion hosted by PRSSA and IABC, with PR guru and former PRSA CEO, Gary McCormick
Topic: “Building a Roadmap to Success: A Career in the Corporate, Government and Agency Spaces”
Learn about Gary’s real world experience in Public Relations.
Location: Peyton Anderson Forum (PAF) at Grady College
Time: Noon – Reservations Required (clacey@uga.edu)
Event: IABC Sponsored Workshop
Topic: “Preparing to Enter the Profession: Landing The Job For You” facilitated by Gary McCormick from GMc Communications.
Location: Peyton Anderson Forum (PAF) at Grady College
Time: 6 p.m.
Friday, Sept. 30th
Event: The Olympic Games: A Panel Discussion and Breakfast
Topic: “Rio 2016: Sports PR and media on the world stage”
This will be an exciting and timely account of lessons from the recent Olympics and Paralympics from attending journalists and public relations professionals. Moderated by AdPR’s Bryan Reber. Brought to you by AdPR and Grady Sports Media.
Location: Studio 100
Time: 8:30 – 10 a.m.
Event: Moxie Workshop – Confirmed Applicants Only
Topic: Digital Media Strategy
Location: Studio 100, Grady College
Time: Noon – 4:00 p.m.
Date: September 19, 2016
Contact: Cara Lacey, clacey@uga.edu