Sports Media Certificate from the Carmical Sports Media Institute

Our Sports Media Certificate is the first of its kind in the Southeastern Conference and the most in-depth program in the country.

The program is directed by Prof. Vicki Michaelis, a 20-year veteran of the sports media industry at outlets including USA Today, where she was the lead Olympics reporter for 12 years. Prof. Welch Suggs is associate director. His sports media experience includes stints at The Chronicle of Higher Education and Street & Smith’s SportsBusiness Journal.

Graduates of Carmical Sports Media Institute are working at media outlets including 11Alive, ESPN, Fox Sports South, The Athletic, The Kansas City Star, the SEC Network and The Washington Post and at sports organizations including the Atlanta Falcons and New England Patriots, the Southeastern Conference and the U.S. Olympic Committee.

Students in the Sports Media Certificate program:

• Study the interplay of sport in media and society.
• Learn how the relationships among athletes, coaches, sports administrators, sports organizations and the media have evolved and how they affect the evolution of and issues arising within sports.
• Acquire journalism skills with a multimedia- and innovation-oriented mindset.
• Specialize within the sports media specialty, pursuing their particular interests in sports enterprise reporting and writing, sports broadcasting and production, and sports communications.
• Gain real-world experience throughout their time in the program, crowned by a practicum in their particular area of interest.

Please visit to Carmical Sports Media Institute home page to learn more.