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10.1080/13527266.2014.941000
Explicating the ‘like’ on Facebook brand pages: The effect of intensity of Facebook use, number of overall ‘likes’, and number of friends' ‘likes’ on consumers' brand outcomes
Routledge
Journal of Marketing Communications, 2015. doi:10.1080/13527266.2014.941000
social media
Facebook brand pages
online impression formation
brand attitude
popularity
intensity of Facebook use
Joe Phua
Sun Joo Ahn
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© 2014 Taylor & Francis
Journal of Marketing Communications
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