Erin Gossett (AB ’18), a recently-graduated advertising major, has been selected as the Fellow for the 2018 Multicultural Advertising Intern Program (MAIP), hosted by the American Association of Advertising Agencies (4A’s).
“This is a great program offered by 4As and our advertising students have been very successful as MAIP Fellows,” said Bryan Reber, head of the Grady College Department of Advertising and Public Relations. “Erin follows a long line of Grady advertising students in this program, and I know she’ll represent our department well.”
MAIP is an intern program designed to promote and develop diverse talent within the advertising industry. More than 100 agencies are participating in the professional growth and development of these highly skilled and motivated students from across the country this summer.
The program began with a 12-week webinar series to give the fellows an in-depth look into the advertising industry. The second part of the program involves an immersive work experience within a host agency. For nine weeks, Gossett is working alongside industry professionals and learning the inner workings of her chosen disciplines.
While working on the 12-week webinar series, Gossett found the most informative webinar to be “The Art of Storytelling.” In addition to the 12-week webinar series, MAIP Fellows are required to take a coding Khan Academy course and create a personal website.
Gossett is currently interning at Droga5 in New York City.
“I’m excited to work with movers and shifters of the advertising agency that will help me grow to become a mover and shaker as well,” Gossett said.
Gossett is very active in Grady College and throughout UGA, as well. She was one of seven seniors in the PHD/ Grady Creative Collective program and was a member of several student organizations such as Black Affairs Council (BAC), LeaderShape UGA and Ad Club.
In addition to the professional and personal growth Gossett will gain this summer, she is excited to meet new people from different cultures and regions of the country.
“I’m most excited to meet individuals like myself all across the country who want to change the face of advertising into a diverse, well-rounded industry,” Gossett said. “Sometimes the minority perspective can be unheard and overlooked, but I will be soon joining a community that has a lot of the same goals.”