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Corporate WeChat Communication in China Yan Jin

Abstract: This study tackles the gap in public relations research on how corporations utilize WeChat, the dominant social media in China, to communicate and interact with publics. Using a content analysis of 1,488 WeChat posts of 15 top Chinese business-to-consumer enterprises, this study examined how the organizational factors (i.e., company type, ownership, and industry) and […]

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How are social media engagement and sociocultural factors related to early adolescents’ physical activity and sleep behaviors Juan Meng

Abstract: The current study adds to the literature by examining the impact of adolescents’ social media use and motivation for social media use on physical activity and sleep. In addition, we examine the contribution of other types of media use (i.e., TV use) to determine its relative impact on youth health outcomes. We conducted anational […]

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Nutrition Education for Low Income Population through Social Marketing Joe Phua

Abstract: Four focus groups were conducted with Cooperative Extension Agents across the state of Georgia, as part of a SNAP-Ed social marketing intervention, representing four quadrants (NW, NE, SW, SE) of the state, including rural and urban counties. Based on the principles of Marketing Exchange Theory (Bagozzi, 1975), extension agents were asked questions pertaining to […]

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Nutrition Education for Low Income Population through Social Marketing Joe Phua

Abstract: As part of formative research for a social marketing intervention, eight focus groups were conducted for Georgia SNAP-Ed eligible participants (N=70) in four quadrants (NW, NE, SW, SE) of the state, representing rural and urban counties. Based on the principles of Marketing Exchange Theory (Bagozzi, 1975), participants were asked questions which assessed benefits and […]

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Informing crisis communication preparation and response through network analysis Itai Himelboim, Bryan H. Reber & Yan Jin

Abstract: To test and elaborate as necessary the Social-Mediated Crisis Communication (SMCC) model’s key publics classifications (Liu et al., 2012) and to provide practical insight to public identification for crisis communication planning and response, this study uses network analysis to first identify clustered publics in airline Twitter networks –direct social media followers that are centered […]

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Can World System Theory Predict News Flow on Twitter Itai Himelboim

Abstract: Social media platforms provide world governments with the opportunity to distribute news content from their broadcast channels directly to foreign publics [Wallerstein, I. (1974). The modern world system. New York: Academic Press] World System Theory, which has successfully explained and predicted the structure of international news flow, is now being challenged. Specifically, these social platforms […]

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Advertising on Facebook Jung Min Hahm and Jooyoung Kim

Abstract: Facebook’s “Friends of connection” allows marketers to feature Facebookusers’ reactions (e.g., like) to brand-related contents and forward them to their Friends as advertising. The present study experimentally investigated the reaction transfer effect from a Facebook user’s reaction to the user’s friend focusing on the reaction intensity and the level of tie-strength between friends. The […]

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Picture This and Take That: Strategic Crisis Visuals and Visual Social Media (VSM) in Crisis Communication Yan Jin

Abstract: Taking a content-form integrated approach to visuals in crisis communication, we argue that visuals play a dual-role in crisis information or crisis message design: Visuals can be both form and content.  In this presentation we review communication literature on visuals and their effects; identify types of visuals in crisis communication and how these types […]

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Dissecting the Root of Vaccine Misinformation on Pinterest Sungsu Kim, Michael Cacciatore & Yan Jin

Abstract: This study employs a quantitative content analysis approach to the issue of vaccines, analyzing a total of 1,000 vaccine-related pins posted by four anti-vaccine organizations (Mercola, Natural News, Health Impact News, and GreenMedInfo) on the social media platform “Pinterest”. Pinterest was chosen as a platform to explore given the high percentage of active female […]

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Important Tweets matter Kate Keib and Itai Himelboim

Abstract: This work looks at the intersection of emotion, content, and engagement when a topic of importance is discussed on social media. Based on a conceptual framework connecting the elements of social engagement – the content topic, the emotion used and the action taken – researchers used both content analysis and network analysis to study […]

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