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Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow Brands Joe Phua and Jihoon (Jay) Kim

Abstract: Applying uses and gratifications theory (UGT), this study examined consumers’ use of one of four social networking sites (SNSs): Facebook, Twitter, Instagram, or Snapchat, for following brands, and their influence on brand community-related outcomes. Results (N = 297) indicated Snapchat users scored highest for passing time, sharing problems, and improving social knowledge, while Instagram […]

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Determinants of news coverage of the Syrian refugee crisis Ivanka (Radovic) Pjesivac

Abstract: This study employed international news flow theory to test the impact of the determinants of foreign news flow on the comprehensiveness of textual and multimedia coverage of the Syrian refugee crisis in the form of a live blog. A content analysis of live blogs (N=195) published in Serbia, Croatia, Bosnia and Herzegovina, the United […]

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Predicting Retweet Behavior in Breast Cancer Social Networks Jeong-Yeob Han and Itai Himelboim

Abstract: This study explored how social media, especially Twitter, serves as a viable place for communicating about cancer. Using a 2-step analytic method that combined social network analysis and computer-aided content analysis, this study investigated (a) how different types of network structures explain retweeting behavior and (b) which types of tweets are retweeted and why […]

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Factors Affecting Production and Spread of Crisis Information during Infectious Disease Outbreaks Yan Jin

Abstract: How to effectively and ethically engage with publics via both traditional and social media in different types of public health risks and crises with different forms of media has been a critical question for both public health information officers and risk communication scholars.  A particular type of health crisis, infectious disease outbreaks (IDOs), can […]

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Explicating the “Like” on Facebook brand pages: The effect of intensity of Facebook use Joe Phua and Sun Joo (Grace) Ahn

Abstract: This study examined the relationship between the number of overall ‘likes’ and friends’ ‘likes’ on Facebook brand pages in influencing consumers’ brand attitude, brand trust, brand involvement, and purchase intention, drawing upon theoretical concepts including diffusion of innovations, social capital theory, strength of weak ties, sociometric versus perceptual popularity, and prior research in online […]

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Welcome Or Not Yan Jin

Abstract: The current Syrian refugee crisis has resulted in millions of Syrians fleeing their homes in search of safety and hope for their families. This flow of refugees and asylum seekers has both led to humanitarian efforts to assist these refugees as well as increasing views of refugees as a threat to receiving countries’ security […]

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Valence-based Homophily on Twitter Itai Himelboim and Spencer Tinkham

Abstract: This study integrates network and content analyses to examine valence-based homophily on Twitter or the tendency for individuals to interact with those expressing similar valence. During the 2012 federal election cycle, we collected Twitter conversations about 10 controversial political topics and mapped their network ties. Using network analysis, we discovered clusters—subgroups of highly self-connected […]

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Picture Perfect Kate Keib, Camila Espina, Yen-I Lee, Bartosz Wojdynski, Hyejin Bang & DongWon Choi

Abstract: Social media drives traffic to news, but little is known about how consumers make decisions about selecting and sharing this information. In a within-subjects eye-tracking experiment, this study examined the influence of image presence and valence on attention to and engagement with news stories on social media.  To be presented at the AEJMC national […]

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Important Tweets Matter Kate Keib and Itai Himelboim

Absract: Researchers used both content analysis and network analysis to look at the intersection of emotion, content, and engagement (RT) when a topic of importance is discussed on social media.

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