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Why Do Consumers Use Branded Mobile Apps? Jihoon (Jay) Kim and Joe Phua

Abstract: Applying Technology Acceptance Model (TAM), this study examined motivations for consumers’ use of mobile apps, and concerns arising from their actual usage. A proposed model, tested using structural equation modeling with a convenience sample of 386 mobile app users, consisted of five types of motivations (i.e., usefulness, convenience, personalization, innovativeness, and social influence) and […]

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Electronic Cigarette Brand Posts on Instagram Joe Phua and Jung Min Hahm

Abstract: This study examined the relationships between endorser type (celebrities, regular people, products only) on e-cigarette Instagram brand pages, identification, source credibility, attention to social comparison, health consciousness, and SNS use, on attitudes towards e-cigarettes and e-cigarette smoking intentions. Results of a between-subjects experiment revealed that celebrity endorsers resulted in significantly more positive attitudes towards […]

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#Blackgirlsrun Emeritus and Retired Faculty

Abstract: This paper presents the case of Black Girls RUN! (BGR), an Atlanta-based organization and social movement with a grassroots and community-driven approach to changing fitness-related ideology and health outcomes within the Black community. Using an interdisciplinary approach built built upon tenets of media studies, cultural studies, Black Feminist Thought, and health promotion theory, this […]

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Effects of source credibility via social media on the risk perception and purchase intention of American millennials towards genetically modified foods Juan Meng and Michael Cacciatore

Abstract: Source credibility has been an important area of research in persuasive communications for quite some time. In the risk communication literature, source cues have been found to impact both individual food risk perceptions and food purchase intentions (e.g., Frewer, Howard, Hedderley, & Shepherd, 1997; Phillips & Hallman, 2013). The rapid development of genetic engineering technology […]

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Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow Brands Joe Phua and Jihoon (Jay) Kim

Abstract: Applying uses and gratifications theory (UGT), this study examined consumers’ use of one of four social networking sites (SNSs): Facebook, Twitter, Instagram, or Snapchat, for following brands, and their influence on brand community-related outcomes. Results (N = 297) indicated Snapchat users scored highest for passing time, sharing problems, and improving social knowledge, while Instagram […]

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Determinants of news coverage of the Syrian refugee crisis Ivanka (Radovic) Pjesivac

Abstract: This study employed international news flow theory to test the impact of the determinants of foreign news flow on the comprehensiveness of textual and multimedia coverage of the Syrian refugee crisis in the form of a live blog. A content analysis of live blogs (N=195) published in Serbia, Croatia, Bosnia and Herzegovina, the United […]

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Predicting Retweet Behavior in Breast Cancer Social Networks Jeong-Yeob Han and Itai Himelboim

Abstract: This study explored how social media, especially Twitter, serves as a viable place for communicating about cancer. Using a 2-step analytic method that combined social network analysis and computer-aided content analysis, this study investigated (a) how different types of network structures explain retweeting behavior and (b) which types of tweets are retweeted and why […]

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Factors Affecting Production and Spread of Crisis Information during Infectious Disease Outbreaks Yan Jin

Abstract: How to effectively and ethically engage with publics via both traditional and social media in different types of public health risks and crises with different forms of media has been a critical question for both public health information officers and risk communication scholars.  A particular type of health crisis, infectious disease outbreaks (IDOs), can […]

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Explicating the “Like” on Facebook brand pages: The effect of intensity of Facebook use Joe Phua and Sun Joo (Grace) Ahn

Abstract: This study examined the relationship between the number of overall ‘likes’ and friends’ ‘likes’ on Facebook brand pages in influencing consumers’ brand attitude, brand trust, brand involvement, and purchase intention, drawing upon theoretical concepts including diffusion of innovations, social capital theory, strength of weak ties, sociometric versus perceptual popularity, and prior research in online […]

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