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How users rely on heuristics and emotions to form credibility impressions of novel online news articles. Bartosz Wojdynski, Hyoyeun Jun, Matthew Binford, Yen-I Lee, Brittany Nicole Jefferson, Andrea Briscoe, Youngji Seo & Shuoya Sun

ABSTRACT: Social media and other online platforms are increasingly the way consumers access news articles, which increases the likelihood of users visiting articles from sources they may not have visited on their own. Users of these platforms experience a tension between their tendency to focus resources on processing information rather than credibility assessment. In a […]

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“What Makes Social Movement Campaigns Go Viral on Social Media? The Role of Narrative Features and Cultural Influences.” Yan Jin, Yen-I Lee & Xuerong Lu

Abstract: Social movements and social issue related public discourse has become one of the most impactful public communication phenomena in the digital space. Previous studies have examined the association between information utility and content valence on message virality. However, little is known about what makes certain social movement narrative go viral quicker with greater magnitude […]

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Effects of Social Media Comments on Attitude toward Vaccines: The Roles of Perceived Public Consensus and Perceived Vaccine Efficacy. Jeong-Yeob Han, Hanyoung Kim & Youngji Seo

Abstract: Recognizing that social media has become an important place for individuals to acquire vaccine-related information, this study investigated if and how user-generated comments on social media platforms influence individuals’ perception of public consensus regarding and attitude toward vaccines. In addition, perceived vaccine efficacy was considered as a factor moderating the relationship between exposure to […]

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Cutting through the clusters: Applying a social networks approach to explaining brand-related social media content flow Itai Himelboim

Abstract: In the current highly fragmented (social) media landscape, brands must increasingly rely on their own consumers to reach out to new potential consumers. Taking a social networks approach, the current study examines patterns of consumer engagement with brands on social media, identifying the major clusters as well as key users and messages that are […]

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Important tweets matter: Predicting retweets in the #blacklivesmatter talk on Twitter Itai Himelboim and Nah Ray Han

Abstract: Social movements are increasingly using social media, and Twitter in particular, to reach existing and new publics and advance their mission. While historically movements had to rely on traditional media to connect with such publics, via social media any user can share content, helping to connect the key players within the movement to new […]

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Is Facebook making us dumber? Exploring social media use as a predictor of political knowledge Michael Cacciatore

Abstract: With social networking site (SNS) use now ubiquitous in American culture, researchers have started paying attention to its effects in a variety of domains. This study explores the relationships between measures of Facebook use and political knowledge levels using a pair of representative samples of U.S. adults. We find that although the mere use […]

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Viral Video Ads: Emotional Triggers and Social Media Virality Karen Whitehill King

Abstract: Previous studies have found that emotional arousal and emotional valence are important for video ads to be shared. As marketers are exploring new strategies to increase their viral effectiveness in social media, there is a need to provide guidelines on how to elicit emotional engagement that can trigger advertising virality. Drawing on recent findings […]

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Crisis Information Seeking and Sharing (CISS): Scale Development for Measuring Publics’ Communicative Behavior in Social-Mediated Public Health Crises Yan Jin and Yen-I Lee

Abstract: This study first refined the conceptual framework of publics’ communicative behavior in social-mediated health crises. Then two multiple-item scales for measuring publics’ health crisis information seeking and sharing (CISS) were developed and tested by employing online survey datasets from a random national sample of 279 adults and 280 adults in the United States, respectively. […]

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Global Postmodernity, World Music and the discourse of Authenticity: Insights from the Buena Vista Social Club Anandam (Andy) Kavoori

Abstract: This paper is a textual accounting of the world music phenomena (Buena Vista Social Club) across the realms of music, YouTube, social media and industry commentary. It develops a theoretical framework around “Authenticity” as an important marker of world music, and the identity politics that underlies this specific aspect of transnational entertainment media culture.

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Perceptions of media roles in Serbia and Croatia: Does news orientation have an impact? Ivanka (Radovic) Pjesivac

Abstract: This study examined the perceptions of media roles among journalism students in Serbia and Croatia (N=401). The results showed that the most important were citizen-oriented and watchdog roles and that they were positively predicted by hard news orientation, whereas consumer and loyal roles were least important. Consumer role was positively predicted by the soft […]

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