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Building Brand Con: San Diego Comic-Con as Promotional Intermediary and Geek Brand Manager Anne Gilbert

Abstract: Longtime attendees of San Diego Comic-Con assert that the event has changed considerably in recent years. Many credit the shift to increased Hollywood involvement, as studios roll out ever-more high-profile celebrities and upcoming properties to raise fan anticipation. In 2018, however, SDCC had conspicuous absences in its programming schedule. Marvel Studios, Twentieth Century Fox, […]

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