The ability to effectively and efficiently communicate about health and risk-related issues is becoming increasingly important. Hospitals, government agencies, health departments, news media organizations and public relations and other communication practitioners need to know how best to reach diverse audiences with timely and relevant messages, and the new Grady Center for Health and Risk Communication (CHRC) is an important interdisciplinary center of expertise.
Abstract: In June 2012, Canada implemented new pictorial warnings on cigarette packages, along with package inserts with messages to promote response efficacy (i.e., perceived quitting benefits) and self-efficacy (i.e., confidence to quit). This study assessed smokers’ attention toward warnings and inserts and its relationship with efficacy beliefs, risk perceptions and cessation at follow-up. Methods. Data were […]Read More
Abstract: To many, the 2014-15 measles outbreak was a sobering reminder of the dangers of delaying and declining childhood vaccinations. The outbreak, which originated at a theme park in California, has been linked to more than 140 cases of measles, with the majority of those cases among people who had either not been vaccinated or had […]Read More
Abstract: Taking a content-form integrated approach to visuals in crisis communication, we argue that visuals play a dual-role in crisis information or crisis message design: Visuals can be both form and content. In this presentation we review communication literature on visuals and their effects; identify types of visuals in crisis communication and how these types […]Read More
Abstract: This study employs a quantitative content analysis approach to the issue of vaccines, analyzing a total of 1,000 vaccine-related pins posted by four anti-vaccine organizations (Mercola, Natural News, Health Impact News, and GreenMedInfo) on the social media platform “Pinterest”. Pinterest was chosen as a platform to explore given the high percentage of active female […]Read More
Abstract: A virtual pet in the form of a mid-sized dog was developed based on the framework of social cognitive theory and tested as a vehicle for promoting fruit and vegetable (F&V) consumption in children. Three groups of children (N = 68) between the ages of 7-13 were studied: baseline (no treatment), computer only, and […]Read More
Abstract: This chapter reviews the past and current trends of one particularly intriguing aspect of virtual worlds—virtual representations commonly known as avatars—in the context of health behavior change. Despite the growing interest in the influence of virtual representations on health behaviors, there has been a surprising dearth of research exploring the use of virtual representations […]Read More
Cacciatore, M. A., Nowak, G., & Evans, N. (Forthcoming). Exploring the impact of the US measles outbreak on parental awareness and support for vaccinations. Health Affairs. Abstract: Despite consensus among health officials that childhood immunizations are a safe and effective means of protecting people from disease, there remains parent vaccine hesitancy. This hesitancy has been linked to lack of confidence in recommendedvaccinations as well as vaccine delay and refusal. Using a pair of national surveys of parents of children 5 […]Read More