Department: Ph.D. Degree Program
The primary objective of the Ph.D. program is to develop mass communication scholars who are capable of critical thinking and independent scholarship.
Abstract: This study employs a quantitative content analysis approach to the issue of vaccines, analyzing a total of 1,000 vaccine-related pins posted by four anti-vaccine organizations (Mercola, Natural News, Health Impact News, and GreenMedInfo) on the social media platform “Pinterest”. Pinterest was chosen as a platform to explore given the high percentage of active female […]Read More
Abstract: This work looks at the intersection of emotion, content, and engagement when a topic of importance is discussed on social media. Based on a conceptual framework connecting the elements of social engagement – the content topic, the emotion used and the action taken – researchers used both content analysis and network analysis to study […]Read More
Abstract: This work looks at the back story behind television broadcasting’s ability to maintain – even expand – its employment, while newspaper publishing and radio broadcasting have seen significant declines in employment. We also explore how shifts in specific television broadcasting occupations reflect the effects of industry consolidation.Read More
Abstract: In the summer of 2015, musical artists Nicki Minaj and Taylor Swift got caught up in a “Twitter War” regarding the racial politics of the music industry. The feud came after Swift was nominated for a Video Music Award for video of the year, and Minaj was snubbed. In the media coverage of the […]Read More
Abstract: Part of the goal of the International Paralympic Committee is to “touch the heart of all people for a more equitable society.” Images of athletes with permanent visible physical disabilities, it is thought by proponents of adaptive sports as well as marketers who use such athletes in campaigns, can change able-bodied people’ s impressions […]Read More