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Track 2 Miscellaneous Grady Researchers

Abstract: Familial relationships, or lack thereof, are replayed through musical texts as the author reflects on her experience revealing her father’s alcoholism in previous autoethnographic research. Song lyrics are used as exploration and textual evidence to resituate the author in the experiences of her academic journey, and the same songs are used as means of […]

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The Structure of Scientific Communication Marlitt Hayslett

Abstract:  This paper examines science communication within a public policy setting from the critical theory of structuralism. Employing Dr. Albert Einstein’s 1939 letter to U.S. President Franklin Delano Roosevelt as an example, I argue that meaning is created as a function of structure rather than content.

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Body Unbounded Nandita Sridhar

Abstract: This article examines the intersection of media and communication technologies and the material body in perpetuating the normative materiality of the healthy individual body. A long-standing, conventional focus in public health defines the individual subject (its focus of attention and intervention) as a skin-bound, self-contained body analogous in many ways to the liberal, Enlightenment […]

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Taking the Liberty Jason Lee Guthrie

Abstract: The justification for statutory copyright protection seems self-evident. Creators of copyrightable works invest substantial time, skill, and capital into the content they create, and therefore should have some legal recourse to pursue if others profit from their works without consent or use them contrary to the author’s original intent. Yet in the more than […]

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Understanding the effect of social television on TV branding Jhih-Syuan (Elaine) Lin

Abstract: Drawing on the uses and gratifications framework, a survey of 345 participants was conducted to examine the effect of viewers’ social TV usage on the development of program commitment and network loyalty. The results show that social TV participation is primary driven by social infotainment and social companionship motivations. However, only social infotainment significantly predicts the intensity of […]

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Advertising on Facebook Jung Min Hahm and Jooyoung Kim

Abstract: Facebook’s “Friends of connection” allows marketers to feature Facebookusers’ reactions (e.g., like) to brand-related contents and forward them to their Friends as advertising. The present study experimentally investigated the reaction transfer effect from a Facebook user’s reaction to the user’s friend focusing on the reaction intensity and the level of tie-strength between friends. The […]

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Partner vs. Servant DongWon Choi

Abstract: The current research examines the effect of perceived brand role (partner vs. servant) on consumer’s social distance and mental construal toward the brand. Results show that a partner brand leads individuals to have proximal social distance and a low level of construal compared to a servant brand. Moreover, the effect of brand role on […]

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