New Search / Research Home
Examining spectator motivations in Major League Baseball Miscellaneous Grady Researchers

Abstract: Despite the increasing size and consumption power of senior consumers, in the sport marketing literature there appears to be no published work which attempts to understand the consumption behavior differences between senior and non-senior sport spectators. Thus, the purpose of this study was to examine the different motives between senior and non-senior consumers who attend […]

Read More
Disabling prejudice Welch Suggs and Jason Lee Guthrie

Part of the goal of the International Paralympic Committee is to “touch the heart of all people for a more equitable society.” Media exposure of athletes with permanent physical disabilities may affect the able-bodied population’s perception of people with disabilities in general. We theorized that this change in attitude could occur following parasocial contact with […]

Read More
We Shall Overcome Janice Hume and Jason Lee Guthrie

This research proposal is based upon work done for a Pulitzer Centennial Campfires Initiative grant in collaboration with the Georgia Humanities Council. The focus of this grant is to create a digital exhibit commemorating one hundred years of the Pulitzer Prize awarding work that has contributed significantly to advancing civil rights, especially in the American […]

Read More
Poor Richard’s Copyright Jason Lee Guthrie

Benjamin Franklin was the most prolific and profitable author in colonial America, yet his writing career has often been remembered as a footnote to his subsequent scientific and political achievements. Some aspects of his career have been examined such as his pioneering efforts in journalism, his influence upon the American literary aesthetic, and his visionary […]

Read More
Getting the ‘Picture’ Out about Zika Yan Jin, Bartosz Wojdynski & Yen-I Lee

Abstract: Using a 2 (gain vs. loss message framing) x 2 (photo vs. infographic image type) x 3 (government vs. media vs. peer source)between-subjects experiment with a representative sample of 559 adults in the United States, this study examined the effects of message framing, image types, and source of Zika-focused messages on publics’ emotional responses […]

Read More
Explorations in Critical Studies of Advertising Jay Hamilton

Abstract: This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, […]

Read More
When good athletes go badly Joe Phua

Abstract: This study investigated which decision (maintain vs. dismiss endorsement relationship)will represent the most positive impact on consumers with different levels of fan identification when the celebrity endorser is involved in scandal. MANCOVA was utilized to examine the influence of team identification on consumers’ responses toward sponsors’ decisions. Results indicated that when the sponsor maintained the […]

Read More
When Bodies are Weapons Miscellaneous Grady Researchers

Abstract: Sport has proven to be one of the key institutional sites for the study of the social construction of gender. On September 12, 2015, a Kiss Cam incident during a football game between the University of Wake Forest and the University of Syracuse triggered an intense debate on Internet, in which two women were […]

Read More
Valence-based Homophily on Twitter Itai Himelboim and Spencer Tinkham

Abstract: This study integrates network and content analyses to examine valence-based homophily on Twitter or the tendency for individuals to interact with those expressing similar valence. During the 2012 federal election cycle, we collected Twitter conversations about 10 controversial political topics and mapped their network ties. Using network analysis, we discovered clusters—subgroups of highly self-connected […]

Read More
Guns don’t kill people…selfies do Miscellaneous Grady Researchers

Abstract: This work explores how the Narcissus myth has been inaccurately adopted by media, specifically in the reporting of selfie-related deaths. The Narcissus myth, while about a boy in love with his own image, loved himself so much he would not share his image with others. Given that sharing is an integral part of understanding […]

Read More