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Attribute and Benefit Claims in Food Advertising Jung Min Hahm and Bartosz Wojdynski

Abstract: Based on the expectancy-value model and construal level theory, this study conducted a content analysis of major women’s magazines published between 2013 and 2015 to identify and explain recent trends in food advertising and to compare the strategies used in the ads to theoretical models. Result showed that taste claims were still the most […]

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Sponsorship Transparency as a Mediator of Negative Effects of Covert Ad Recognition Nathaniel J. Evans and Bartosz Wojdynski

Abstract: The proliferation of covert online advertising formats such as advergames has raised concerns about consumers’ ability to recognize such content as advertising, and about how recognition affects evaluative outcomes. The present research utilized an online experiment (N= 179) to examine differences between format (advergame vs. online video) on recognition, and whether sponsorship transparency mediates […]

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Using infographics in television news Ivanka (Radovic) Pjesivac

Abstract: This experimental study (N=113) examined the effects of the visual presentations of data in television news on young Americans’ recall of information about sexually transmitted diseases, as well as the roles of individual characteristics in this process. The results show that individuals who saw either a tabular or graphical presentation of information about sexually […]

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Determinants of news coverage of the Syrian refugee crisis Ivanka (Radovic) Pjesivac

Abstract: This study employed international news flow theory to test the impact of the determinants of foreign news flow on the comprehensiveness of textual and multimedia coverage of the Syrian refugee crisis in the form of a live blog. A content analysis of live blogs (N=195) published in Serbia, Croatia, Bosnia and Herzegovina, the United […]

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Narratives of Feminine Heroism Janice Hume

Abstract: This essay considers the American heroine as portrayed in life and death on the pages of newspapers and magazines. Journalists use, and sometimes misuse, the term “hero” as a type of news frame, a tradition of highlighting extraordinary feats of individuals.  In the United States, journalistic references to heroism both increased and evolved as […]

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US State Department Training Grant David Hazinski

Abstract: David Hazinski will lead the training of eight Kazakhstani journalists, seven women and one man, from different media. They will be at Grady for five weeks beginning in March to look at new news techniques, receive multimedia training, and learn about democratic institutions.

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Virtual Reality Journalism Ivanka (Radovic) Pjesivac and Sun Joo (Grace) Ahn Read More
Mad Men Nsenga Burton

Abstract: AMC’s Mad Men came under scrutiny for representing a particularly white New York in the 1950s, largely devoid of people of color. Some critics and fans were so flabergasted over the lily-white representation of New York City in the show that in 2010, The Root introduced a “Mad Men Black-People Counter” to keep track […]

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