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Where readers look, and what they miss Bartosz Wojdynski, Camila Espina, Kate Keib, Jennifer Malson, Hyejin Bang & Yen-I Lee

Abstract: Participants (N=88) in a two-condition (Facebook post information level: high vs. low) mixed factorial design took part in a laboratory experiment that utilized eye tracking to gauge what areas of the page in common news layouts attract viewers’ gaze, and whether this viewing amount of information about the story disclosed in the Facebook posts. […]

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Native Advertising Bartosz Wojdynski

Abstract: Native advertising is a form of advertising that blends into the form and function of the digital environment in which it is placed (Campbell and Marks, 2015; FTC, 2015a, 2015b; IAB, 2013; Wojdynski and Evans, 2016). Similar in form to advertorials (Kim, Pasadeos and Barban, 2001; van Reijmersdal, Neijens, and Smit, 2005), native advertising […]

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Effects of Message Framing on Influenza Vaccination Ivanka (Radovic) Pjesivac

Abstract: The current study examined the effects of framing in promotional health messages on intention to vaccinate against seasonal influenza virus. The findings of the experimental study (n=86) indicated that exposure to both benefits and side effects of vaccination (gain-framed with risk disclosure message) led to lower intention to receive the flu vaccine. This relationship […]

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The socialization of journalism students into the profession Ivanka (Radovic) Pjesivac

Abstract: This panel will provide a global and comparative analysis of the ways in which journalism students’ conceptions of their roles, job expectations, motivation for studying journalism, among others, are shaped during the course of their studies. Based on surveys with representative samples of students in 30 different countries, the panel participants map how journalism […]

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Information graphics as orienting response Ivanka (Radovic) Pjesivac and Bartosz Wojdynski

Abstract: This experimental study (N=77) examined the role of infographics in orienting viewer’s attention in television news. The results of the eye-tracking study showed that when used in the over-the-shoulder format, visual representation of numerical data act as an orienting response and direct viewer’s attention to that part of the screen. In terms of the […]

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News vs. native advertising Bartosz Wojdynski

Abstract: This panel engages in a debate about native advertising contextualized within the boundaries of journalism. While this advertising format is not new, it accelerates the trend of blurring the boundaries between news and ads by producing commercial content that looks and feels like news. The capacity of native advertising to potentially alter how the […]

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Attribute and Benefit Claims in Food Advertising Jung Min Hahm and Bartosz Wojdynski

Abstract: Based on the expectancy-value model and construal level theory, this study conducted a content analysis of major women’s magazines published between 2013 and 2015 to identify and explain recent trends in food advertising and to compare the strategies used in the ads to theoretical models. Result showed that taste claims were still the most […]

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Sponsorship Transparency as a Mediator of Negative Effects of Covert Ad Recognition Nathaniel J. Evans and Bartosz Wojdynski

Abstract: The proliferation of covert online advertising formats such as advergames has raised concerns about consumers’ ability to recognize such content as advertising, and about how recognition affects evaluative outcomes. The present research utilized an online experiment (N= 179) to examine differences between format (advergame vs. online video) on recognition, and whether sponsorship transparency mediates […]

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Using infographics in television news Ivanka (Radovic) Pjesivac

Abstract: This experimental study (N=113) examined the effects of the visual presentations of data in television news on young Americans’ recall of information about sexually transmitted diseases, as well as the roles of individual characteristics in this process. The results show that individuals who saw either a tabular or graphical presentation of information about sexually […]

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