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Narcissism in Postmodern Society Liyue (Annie) Hou

Abstract: Christopher Lasch considered that American narcissistic individualism was shaped by the changes in the structure of late capitalism, and the author considered late capitalism as a postmodern society in which individuals might lose their self-identity due to hyperreality. This paper primarily illustrates Baudrillard’s and Simmel’s perspectives to elucidate narcissism in postmodern society. Additionally, the […]

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American Pragmatism, Symbolic Interactionism, and Human Communication Liyue (Annie) Hou

Abstract: The essay primarily illustrates how the historical experiences in the United Stated that provided the impetus for the emergence of American Pragmatism and symbolic interaction and how human communication played a role during the process. First, the essay focuses on the historical events that happened in Dewey’s time and how those events made human […]

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Retheorizing Critical Media Literacy Jay Hamilton

ABSTRACT:  This paper addresses how theories of communication constitute the pedagogy of critical media literacy. An essentialist view of communication indebted to the philosophy of John Locke relies on a pluralist social theory in which individuals are seen as self-sufficient and aligned against what is seen as a coercive society. In this view, communication is […]

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Cutting through the clusters: Applying a social networks approach to explaining brand-related social media content flow Itai Himelboim

Abstract: In the current highly fragmented (social) media landscape, brands must increasingly rely on their own consumers to reach out to new potential consumers. Taking a social networks approach, the current study examines patterns of consumer engagement with brands on social media, identifying the major clusters as well as key users and messages that are […]

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A Network Approach to Viral Advertising: The role of traditional influencers, new influencers and low-influencers Itai Himelboim

Abstract: The diffusion of social networks platforms opened the door to a new age of peer to peer distributed advertising content widely referred to as viral advertising. The current study proposes a social networks approach to the study of viral advertising. Expanding beyond the conventional retweets metrics to include Twitter mentions as connection in the […]

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KIm is my new BFF: The Looking Glass Celebrity Shira Chess

Abstract: Mobile-based celebrity games are a byproduct of a new, more feminized video game industry. Within celebrity games, the player engages with celebrity culture in a variety of ways, often being transformed into their own brand of celebrity. Celebrity games are a form of hypertrophic media, based on the dyadic interactions between the player and […]

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Is Facebook making us dumber? Exploring social media use as a predictor of political knowledge Michael Cacciatore

Abstract: With social networking site (SNS) use now ubiquitous in American culture, researchers have started paying attention to its effects in a variety of domains. This study explores the relationships between measures of Facebook use and political knowledge levels using a pair of representative samples of U.S. adults. We find that although the mere use […]

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Global Postmodernity, World Music and the discourse of Authenticity: Insights from the Buena Vista Social Club Anandam (Andy) Kavoori

Abstract: This paper is a textual accounting of the world music phenomena (Buena Vista Social Club) across the realms of music, YouTube, social media and industry commentary. It develops a theoretical framework around “Authenticity” as an important marker of world music, and the identity politics that underlies this specific aspect of transnational entertainment media culture.

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Hollywood Freelance: Extras, Actors, and On-Screen Talent Kate Fortmueller

Abstract: Actors are, and have always been, the biggest labor force in Hollywood. Although their faces might be familiar, how they have negotiated the extremely competitive and ever-changing business of Hollywood is typically a mystery. For many, at least those below the level of stars, work in Hollywood is inconsistent. Hollywood Freelance demonstrates how sporadic […]

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Below-the-Line Labor and Infrastructure in Hollywood Kate Fortmueller

From the ragtag crews of 1910s productions to the organized backlots of Classical Hollywood to the runaway productions of the last fifty years, Hollywood has employed a wide array of workers. Their duties have ranged from hanging lights and writing music to designing sets and casting talent, and their professional norms and practices have helped […]

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