New Search / Research Home
The Role of Matching Construal Level and Social Distance in Young Drivers’ Changes of Attitude and Behavior toward Texting While Driving Dong Jae (Jay) Lim and Jhih-Syuan (Elaine) Lin

Abstract: This study examines message strategies of PSAs that can effectively discourage young adults from texting while driving. We test the effect of matching young adults’ perceived social distance and construal levels in processing PSAs on perceived threat, attitude toward texting while driving, and intentions to engage in preventive behavior. The study reveals significant persuasive […]

Read More
Why Do Consumers Use Branded Mobile Apps? Jihoon (Jay) Kim and Joe Phua

Abstract: Applying Technology Acceptance Model (TAM), this study examined motivations for consumers’ use of mobile apps, and concerns arising from their actual usage. A proposed model, tested using structural equation modeling with a convenience sample of 386 mobile app users, consisted of five types of motivations (i.e., usefulness, convenience, personalization, innovativeness, and social influence) and […]

Read More
Electronic Cigarette Brand Posts on Instagram Joe Phua and Jung Min Hahm

Abstract: This study examined the relationships between endorser type (celebrities, regular people, products only) on e-cigarette Instagram brand pages, identification, source credibility, attention to social comparison, health consciousness, and SNS use, on attitudes towards e-cigarettes and e-cigarette smoking intentions. Results of a between-subjects experiment revealed that celebrity endorsers resulted in significantly more positive attitudes towards […]

Read More
Consumer Responses Toward Cosmeceutical Advertising Jhih-Syuan (Elaine) Lin, Jooyoung Kim, Juan Meng & Hanyoung Kim

Abstract: consumers usually see cosmeceuticals (cosmetics+pharmaceuticals) as an ambiguous object and have ambivalent attitudes due to product benefits (positive) and potential side effects (negative), this study examines the interplay between regulatory focus and advertising claims in determining attitude change and purchase intentions toward cosmeceutical sunscreen products. The findings suggest that promotion-focused consumers respond more favorably […]

Read More
Sponsorship Transparency as a Mediator of Negative Effects of Covert Ad Recognition Nathaniel J. Evans and Bartosz Wojdynski

Abstract: The proliferation of covert online advertising formats such as advergames has raised concerns about consumers’ ability to recognize such content as advertising, and about how recognition affects evaluative outcomes. The present research utilized an online experiment (N= 179) to examine differences between format (advergame vs. online video) on recognition, and whether sponsorship transparency mediates […]

Read More
News Media Portrayal of HPV Vaccine Before Its First Implementation in China Yan Jin and Glen Nowak

Abstract: News media stories and content can influence people’s understanding of vaccines and vaccine preventable diseases, including making them more knowledgeable about the need for a recommended vaccination and more willing to receive it (Perez, Fedoruk, et al., 2016). China is one of the most recent countries to license and develop HPV vaccine recommendations. In […]

Read More
Communicating employee wellness plans to employees Maria Len-Ríos, Hyoyeun Jun & Yen-I Lee Read More
It’s Complicated Michael Cacciatore

Abstract: Shared findings related to the issue of American parental opinion toward the issue of childhood vaccinations, including work from recent publications dealing with the 2014-15 Disneyland measles outbreak and work that compares vaccine opinion to other related children’s health interventions.

Read More
#Blackgirlsrun Emeritus and Retired Faculty

Abstract: This paper presents the case of Black Girls RUN! (BGR), an Atlanta-based organization and social movement with a grassroots and community-driven approach to changing fitness-related ideology and health outcomes within the Black community. Using an interdisciplinary approach built built upon tenets of media studies, cultural studies, Black Feminist Thought, and health promotion theory, this […]

Read More