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How Chinese New Media Construct Elite Female Athletes Peggy Kreshel

Abstract:  Sport around the world is principally organized around masculinity, and women athletes are often afforded limited coverage in sports media. In this study, I examined media representations of two Chinese female athletes of different status in China, a nation in the midst of a social transformation and a sports-reform initiative: state athlete, Ding Ning, […]

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Comparative Research in Public Relations Michael Cacciatore

Abstract: This presentation will focus on the Global Study of Leadership in Public Relations and Communication Management (Berger & Meng, 2014) (a.k.a., the “Global Leadership Study”), a survey of more than 4,000 practitioners across 23 countries and nine languages. The presentation will specifically discuss the challenges associated with coordinating a multi-country data collection from one […]

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Exploring the Role of Social Support in Promoting Patient Participation in Health Care among Women with Breast Cancer Jeong-Yeob Han

Abstract: Scholars have adopted Street’s (2003) ecological model of medical communication to investigate the factors promoting patient participation in health care.  However, factors demonstrated in the ecological model were bounded in the context of medical care between physicians and patients. Social factors, such as patients’ relationships and supportive communication with others outside the context of […]

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A Longitudinal Investigation of Empathic Exchanges in Online Cancer Support Groups Jeong-Yeob Han and Yen-I Lee

Abstract: Although recent empirical findings have suggested evidence of expression effect over reception effect, there remain both theoretical and methodological complexities concerning whether and under what condition message expression and reception exert influence on various psychosocial outcomes. Relying on social support theory and computational social science approaches, this study aims to examine the effects of […]

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Virtual Experiences in Virtual Spaces Sun Joo (Grace) Ahn

Abstract: Research on the Proteus Effect suggests that embodying an avatar causes one to take on characteristics of that avatar, resulting in residual effects of the virtual experience that impact behavioral changes in the physical world. The present study tests whether a personality trait, narcissism, can be manipulated via the Proteus Effect, resulting in changes […]

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The Proteus Effect, narcissism, and consumer behavior. Sun Joo (Grace) Ahn

Abstract: Research on the Proteus Effect suggests that embodying an avatar causes one to take on characteristics of that avatar, resulting in residual effects of the virtual experience that impact behavioral changes in the physical world. The present study tests whether a personality trait, narcissism, can be manipulated via the Proteus Effect, resulting in changes in […]

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A New Take on Digital Advertising Jay Hamilton

Abstract: Digital advertising has catalyzed sea changes in the structure and practice of advertising globally, and will continue to do so for the foreseeable future. This article suggests that such changes have outstripped the existing ability to understand and explain these changes adequately. In response, this article seeks to enlarge an understanding of digital advertising, […]

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Using virtual reality to tell brand stories Sun Joo (Grace) Ahn

Abstract: This proposed special session aims to discuss the state of the art in using virtual environment technologies to tell compelling brand stories and explore how these developments impact how consumers produce and consume information. The session will combine up-to-date findings from academic researchers on virtual worlds with action plans and visions for the future presented by […]

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The Effect of Brand-issue Fit on a Corporate Health-promotion Campaign Jooyoung Kim

Abstract: This study investigated the effect of perceived brand-issue fit on consumer responses to a health-promotion campaign, and advertising message strategy effects (elaborational vs. relational) on consumer responses under high and low brand-issue fit conditions. Results indicated that a campaign with high brand-issue fit, compared to a campaign with low brand-issue fit, elicited more favorable […]

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