Pjesivac, Ivanka., Geidner, N. W., & Miller, L. (2017). Using infographics in television news: Effects of TV graphics on information recall about sexually transmitted diseases. Electronic News. Advance online publication. DOI: 10.1177/1931243116683753. Available at: http://journals.sagepub.com/doi/full/10.1177/1931243116683753
Abstract: This experimental study (N=113) examined the effects of the visual presentations of data in television news on young Americans’ recall of information about sexually transmitted diseases, as well as the roles of individual characteristics in this process. The results show that individuals who saw either a tabular or graphical presentation of information about sexually transmitted diseases better remembered that information than those who only heard the anchor describe the numbers. Our study further found that participants high in quantitative media literacy recalled significantly more information than participants low in quantitative media literacy, but this individual characteristic did not moderate the relationship between style of information presentation and recall. The results support the assumptions of Limited Capacity Model of mediated message processing. It also represents the first step in linking individual differences to the processing of information from infographics from television news.
Image and framing effects on perceptions of self-efficacy and body satisfaction
Abstract: This study, in the context of encouraging participants to enroll in a company’s employee wellness program, uses gain-loss framing (Rothman & Salovey, 1997) and social comparison theory (Festinger, 1954) to examine the effects of messages on participant perceptions of self-efficacy for maintaining a healthy weight, consuming healthful foods and body satisfaction. A 2 (framing: […]
Abstract: The current study examined the effects of 3 types of Facebook reaction icons (positive, neutral, negative) and valence of comments (positive, neutral, negative) on brand attitude, trust, information seeking, purchase intention, and eWOM intention towards a health brand. Additionally, the study also assessed potential moderating effects of social media use on the relationship between […]