How the Use of Health and Nutrition-Related Claims in Magazine Food Advertising Has Changed over Time
Jung Min Hahm, Hojoon Choi, and Chae Chung, “How the Use of Health and Nutrition-Related Claims in Magazine Food Advertising Has Changed over Time: A Longitudinal Content Analysis.” Accepted for presentation at the 2017 American Academy of Advertising Conference, Boston, MA.
Abstract: Using the health halo effect as a theoretical framework, this content analytic study examined how the use of nutrient-content, structure/function, and health claims in contemporary magazine food advertisements has changed over a period of five years and to what extent these claims have included natural claims. Findings include that nutrient-content claims were substantially more frequent than structure/function and health claims. However, natural claims were one of the major claim types to enhance perceived product healthiness. Our findings have implications for consumer product literacy and provide direction for future studies on food advertising and health issues.
Abstract: Participants (N=88) in a two-condition (Facebook post information level: high vs. low) mixed factorial design took part in a laboratory experiment that utilized eye tracking to gauge what areas of the page in common news layouts attract viewers’ gaze, and whether this viewing amount of information about the story disclosed in the Facebook posts. […]
Bartosz WojdynskiCamila EspinaKate KeibJennifer MalsonHyejin BangYen-I Lee
Image and framing effects on perceptions of self-efficacy and body satisfaction
Abstract: This study, in the context of encouraging participants to enroll in a company’s employee wellness program, uses gain-loss framing (Rothman & Salovey, 1997) and social comparison theory (Festinger, 1954) to examine the effects of messages on participant perceptions of self-efficacy for maintaining a healthy weight, consuming healthful foods and body satisfaction. A 2 (framing: […]