The Role of Regret and Hope in Anti-smoking Loss-Framing-Based Narrative Persuasion.
Accepted by the 69th Annual International Communication Association (ICA) Conference, Washington DC, 24-28 May 2019. Division: Health Communication
Abstract: this study examines the effect of discrete emotional appeal (i.e., regret and hope) in loss-framing-based narrative by exploring its impact on people’s emotional engagement and attitude toward the smoking issue. Emotional engagement in this study is not only defined as affective response, but also related to emotional sharing process between self and characters therein, including empathy and sympathy. A controlled experiment involving 137 smoking participants recruited from Amazon’s Mechanical Turk (MTurk) revealed main effect for hope appeal and regret on the emotional engagement, as well as the mediating effect of sympathy to the relationship between emotional appeal and attitude toward quitting smoking.
“Effectively addressing opioid drug use and misuse: Identifying the crisis and risk communications challenges and opportunities.”
Abstract: The epidemic of opioid drug use and misuse in the United States and in many other continues unabated. Communicating to healthcare practitioners, the public, news media, and those legally and illegally using opioids is unusually complex due to the multiple factors and varying use situations that have contributed to the current epidemic. To date, […]
The International Crisis and Risk Communication Conference, March 11-13, 2019, Orlando.read more
“Communicating during an Outbreak or Public Health Investigation”
Abstract: Epidemiologists and medical investigators deployed to disease outbreaks and public health investigations involving illness and deaths often need to communicate the journalists, local officials, and community members. This chapter identifies and describes the communication approaches and principles needed for effective communication. Drawing from professional experience and published research, this chapter provides epidemiologists and medical […]