Romantic motivations for social media use, social comparison, and online aggression among adolescents
Young, R., Len-Ríos, M. E., & Young, H. N. (2017, May). Romantic motivations for social media use, social comparison, and online aggression among adolescents. Paper to be presented at the Children, Adolescents and Media, International Communication Association, San Diego, CA.
Abstract: This study examines whether adolescent motivations for social media use, social comparison tendencies and gender are related to online aggression victimization and/or perpetration. Results of a hierarchical multiple regression conducted on data from a national cross-sectional survey of middle adolescents (N = 340) reveals that social media use, romantic motivations, social belongingness motivations and greater social comparison tendencies predicted online aggression victimization (R2 = .38). Information motivations and entertainment motivations negatively predict online aggression perpetration, but romantic motivations, social comparison, and social media use were positive predictors (R2 = .34). Further examination of interactions and indirect effects reveal that romantic motivations for social media use are an important predictor of involvement in online aggression among adolescents.
Cutting through the clusters: Applying a social networks approach to explaining brand-related social media content flow
Abstract: In the current highly fragmented (social) media landscape, brands must increasingly rely on their own consumers to reach out to new potential consumers. Taking a social networks approach, the current study examines patterns of consumer engagement with brands on social media, identifying the major clusters as well as key users and messages that are […]
Presented at the Interactive Marketing Research Conference. Amsterdam, The Netherlands, March 23-24.read more
Important tweets matter: Predicting retweets in the #blacklivesmatter talk on Twitter
Abstract: Social movements are increasingly using social media, and Twitter in particular, to reach existing and new publics and advance their mission. While historically movements had to rely on traditional media to connect with such publics, via social media any user can share content, helping to connect the key players within the movement to new […]