Picture This and Take That: Strategic Crisis Visuals and Visual Social Media (VSM) in Crisis Communication
Yan Jin, Lucinda Austin, Jeanine Guidry, and Candace Parrish. “Picture This and Take That: Strategic Crisis Visuals and Visual Social Media (VSM) in Crisis Communication.” Accepted for presentation at the International Crisis and Risk Communication (ICRC) Conference, Orlando, FL, March 7-9, 2016
Abstract: Taking a content-form integrated approach to visuals in crisis communication, we argue that visuals play a dual-role in crisis information or crisis message design: Visuals can be both form and content. In this presentation we review communication literature on visuals and their effects; identify types of visuals in crisis communication and how these types influence cognitive, affective, and behavioral levels; and propose how visual social media (VSM) (in both form and content) might shape or even revolutionize how organizations communicate with publics in times of crises.
Abstract: Participants (N=88) in a two-condition (Facebook post information level: high vs. low) mixed factorial design took part in a laboratory experiment that utilized eye tracking to gauge what areas of the page in common news layouts attract viewers’ gaze, and whether this viewing amount of information about the story disclosed in the Facebook posts. […]
Bartosz WojdynskiCamila EspinaKate KeibJennifer MalsonHyejin BangYen-I Lee
A Social Networks Approach to Online Social Movement:
Abstract: The movement to free Al Jazeera journalists (#FreeAJStaff), imprisoned by Egyptian authorities, utilized Twitter over almost two years, between 2014 and 2015. This study applied a social networks approach to study patterns of information flow, social mediators, and clusters, formed by the #FreeAJStaff movement on Twitter.Analysis of 22 months of data found social mediators […]