Picture Perfect

Keib, Kate; Espina, Camila; Lee, YEN-I (Grady PhD students); Wojdynski, Bartosz; Choi, Dongwon; Bang, Hyejin;(Grady PhD students) (2016, August) Top Faculty Paper:  Picture Perfect: How Photographs Influence Emotion, Attention and Selection in Social Media News Posts.  To be presented at the AEJMC national conference to be held in Minneapolis, MN.  Visual Communication Division.

Abstract: Social media drives traffic to news, but little is known about how consumers make decisions about selecting and sharing this information. In a within-subjects eye-tracking experiment, this study examined the influence of image presence and valence on attention to and engagement with news stories on social media.  To be presented at the AEJMC national conference to be held in Minneapolis, MN.  Visual Communication Division

Kate Keib  Camila Espina  Yen-I Lee  Bartosz Wojdynski  Hyejin Bang  DongWon Choi 

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